智慧博物館視閾下南京博物院的受眾體驗研究
發(fā)布時間：2019-02-13 12:41
【摘要】：隨著經濟的快速發(fā)展和人們生活水平的提高,人們的精神文化需求日益增長,對公共文化服務提出了更高的要求。同時,高科技的飛速發(fā)展也為實現(xiàn)更高質量、更人性化的文化服務提供了可能。博物院作為公共文化服務的重要組成部分,經歷了傳統(tǒng)博物館、數(shù)字博物館的發(fā)展階段,如今正處于智慧博物館發(fā)展時期。智慧博物館是在傳統(tǒng)博物館、數(shù)字博物館的基礎上發(fā)展起來的,是科學技術推動和促進的結果。它充分利用虛擬現(xiàn)實技術、物聯(lián)網、云計算和大數(shù)據技術,以多模態(tài)感知“數(shù)據”替代數(shù)字博物館的集中式靜態(tài)采集“數(shù)字”。簡單來講,我們可以將智慧博物館簡化理解為:智慧博物館=數(shù)字博物館+物聯(lián)網+云計算。智慧博物館的核心就是以人為本,建立一系列服務用戶、優(yōu)化用戶體驗的智慧服務。不管是在受眾獲得博物館信息方面,還是在受眾參觀體驗實體博物館方面,從了解博物館到參觀、體驗博物館,再到體驗后的分享與交流方面,智慧博物館都整合了博物館資源,利用先進的技術手段,讓受眾能夠自我選擇、組織自己的博物館體驗。本文從智慧博物館的核心——人為切入點,打破傳統(tǒng)對智慧博物館的研究,以受眾體驗為研究點,選取南京博物院為研究對象,調研南京博物院受眾體驗情況。將受眾體驗的形成因素歸納為感受、情感、理解、聯(lián)想、領悟等諸多心理成分,將其形成過程梳理為:受眾直觀感受促使情感產生;情感促進受眾理解與聯(lián)想;進而產生領悟與意義。且將博物館受眾體驗分為感官體驗、娛樂體驗、審美體驗和文化體驗,四者存在層層遞進和共生促進的關系。以受眾體驗的形成過程、分類及相互關系為理論研究基礎,對比分析了南京博物院不同階段的受眾體驗情況,并根據實地的考察與調研,發(fā)現(xiàn)目前南京博物院的受眾體驗存在一些較大的缺口,如交互設備不夠豐富,受眾參與感和互動感不強;對虛擬現(xiàn)實技術的運用較少;較多電子設備缺乏維護,影響受眾體驗等問題。參考借鑒了盧浮宮、成都金沙遺址館、大都會藝術博物館、蘇州博物館在智慧化建設中的突出點,從而為南京博物院優(yōu)化受眾體驗提出了建設性意見。在導覽系統(tǒng)建設、傳播與分享系統(tǒng)建設、展品展陳系統(tǒng)建設、互動體驗系統(tǒng)建設等各方面都提出了優(yōu)化方案,以期南京博物院在智慧化建設上尤其智慧服務上進一步完善、加強。最后,文章結尾對未來我國智慧博物館建設作出了展望與思考。
[Abstract]:With the rapid development of economy and the improvement of people's living standard, people's spiritual and cultural needs are increasing day by day, which puts forward higher requirements for public cultural services. At the same time, the rapid development of high-tech also provides the possibility to achieve higher quality and more humanized cultural service. As an important part of public cultural service, Museum has experienced the development stage of traditional museum and digital museum, and is now in the developing period of Museum of Wisdom. The Museum of Wisdom is developed on the basis of traditional museum and digital museum, and is the result of science and technology. It makes full use of virtual reality technology, Internet of things, cloud computing and big data technology to replace the centralized static collection of digital "with multi-mode perceptual" data ". In short, we can simplify the wisdom museum as: the Museum of Wisdom = the Digital Museum of things cloud computing. The core of the Museum of Wisdom is to build a series of intelligent services that serve users and optimize their experience. Whether in terms of the audience's access to museum information, or the audience's visit to the physical museum, from understanding the museum to visiting, experiencing the museum, and then sharing and communicating after the experience, Intelligent museums integrate museum resources and make use of advanced technical means to enable the audience to choose and organize their own museum experience. From the point of view of the core of the Museum of Wisdom, the author breaks the traditional research on the Museum of Wisdom, takes the audience experience as the research point, selects Nanjing Museum as the object of study, and investigates the situation of the audience experience of Nanjing Museum. The forming factors of audience experience are summed up as feeling, emotion, understanding, association, comprehension and many other psychological elements. The forming process is sorted out as follows: audience's intuitive feeling promotes emotion, emotion promotes audience's understanding and association, and so on. Then comes into being comprehension and meaning. And the museum audience experience is divided into sensory experience, entertainment experience, aesthetic experience and cultural experience. Based on the forming process, classification and interrelation of the audience experience, this paper compares and analyzes the experience of the audience in different stages of Nanjing Museum, and according to the field investigation and investigation, It is found that there are some big gaps in the audience experience of Nanjing Museum at present, such as insufficient interactive equipment, weak sense of audience participation and interaction; The use of virtual reality technology is less, more electronic devices lack of maintenance, affect the audience experience and other problems. Reference is made to the prominent points of the Louvre Museum, the Jinsha ruins Museum of Chengdu, the Metropolitan Museum of Art and the Suzhou Museum in the construction of wisdom, thus providing constructive suggestions for the Nanjing Museum to optimize its audience experience. In the construction of navigation system, communication and sharing system, exhibition and exhibition system, interactive experience system construction and so on, the author has put forward the optimization scheme, in order to further improve the Nanjing Museum in the construction of wisdom, especially in the intelligent service. Strengthen. At the end of the article, the future construction of the Museum of Wisdom in China is prospected and considered.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G260.7
[Abstract]:With the rapid development of economy and the improvement of people's living standard, people's spiritual and cultural needs are increasing day by day, which puts forward higher requirements for public cultural services. At the same time, the rapid development of high-tech also provides the possibility to achieve higher quality and more humanized cultural service. As an important part of public cultural service, Museum has experienced the development stage of traditional museum and digital museum, and is now in the developing period of Museum of Wisdom. The Museum of Wisdom is developed on the basis of traditional museum and digital museum, and is the result of science and technology. It makes full use of virtual reality technology, Internet of things, cloud computing and big data technology to replace the centralized static collection of digital "with multi-mode perceptual" data ". In short, we can simplify the wisdom museum as: the Museum of Wisdom = the Digital Museum of things cloud computing. The core of the Museum of Wisdom is to build a series of intelligent services that serve users and optimize their experience. Whether in terms of the audience's access to museum information, or the audience's visit to the physical museum, from understanding the museum to visiting, experiencing the museum, and then sharing and communicating after the experience, Intelligent museums integrate museum resources and make use of advanced technical means to enable the audience to choose and organize their own museum experience. From the point of view of the core of the Museum of Wisdom, the author breaks the traditional research on the Museum of Wisdom, takes the audience experience as the research point, selects Nanjing Museum as the object of study, and investigates the situation of the audience experience of Nanjing Museum. The forming factors of audience experience are summed up as feeling, emotion, understanding, association, comprehension and many other psychological elements. The forming process is sorted out as follows: audience's intuitive feeling promotes emotion, emotion promotes audience's understanding and association, and so on. Then comes into being comprehension and meaning. And the museum audience experience is divided into sensory experience, entertainment experience, aesthetic experience and cultural experience. Based on the forming process, classification and interrelation of the audience experience, this paper compares and analyzes the experience of the audience in different stages of Nanjing Museum, and according to the field investigation and investigation, It is found that there are some big gaps in the audience experience of Nanjing Museum at present, such as insufficient interactive equipment, weak sense of audience participation and interaction; The use of virtual reality technology is less, more electronic devices lack of maintenance, affect the audience experience and other problems. Reference is made to the prominent points of the Louvre Museum, the Jinsha ruins Museum of Chengdu, the Metropolitan Museum of Art and the Suzhou Museum in the construction of wisdom, thus providing constructive suggestions for the Nanjing Museum to optimize its audience experience. In the construction of navigation system, communication and sharing system, exhibition and exhibition system, interactive experience system construction and so on, the author has put forward the optimization scheme, in order to further improve the Nanjing Museum in the construction of wisdom, especially in the intelligent service. Strengthen. At the end of the article, the future construction of the Museum of Wisdom in China is prospected and considered.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G260.7
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