集體記憶視角下的巴渝民俗博物館游客體驗研究
發(fā)布時間：2018-10-30 16:47
【摘要】：在經濟飛速發(fā)展、競爭越發(fā)激烈的當今社會,在工作之余通過外出旅游釋放壓力已成為生活在城市的人們的追求和向往。隨著體驗經濟時代的到來,人們更傾向于選擇具有文化內涵及高品質的旅游體驗活動,因而文化旅游逐漸興起并贏得人們的青睞。集教育、文化、休閑與娛樂等多種功能的博物館憑借其高文化含量、高品位的旅游資源成為大眾旅游的重要組成部分。近年來,有關博物館旅游的研究成果多為產品開發(fā)方面的研究,有關博物館游客旅游體驗方面的實證性研究相對較少�；诖�,本文從集體記憶的理論視角出發(fā),以巴渝民俗博物館為例,采用扎根理論的定性研究方法,對巴渝民俗博物館的游客旅游體驗進行了初步的探索研究。在構建本文理論基礎時,主要從以下三個方面進行闡述并總結的。一是對集體記憶理論的梳理與闡釋。指出集體記憶具有系統(tǒng)性和當下性,是由外在喚起的,人們之所以會產生回憶是因為參與到了具體的社會互動與交往中,而社會記憶、文化記憶則是集體記憶的延伸概念。二是通過對國內外現(xiàn)有關于集體記憶的研究的相關文獻的回顧,為集體記憶的實踐運用提供理論和方法支撐。三是概括總結集體記憶、博物館、旅游體驗三者之間的內在聯(lián)系,以此來構建出本次研究的理論框架。在實證上,本次研究選取巴渝民俗博物館作為研究對象,從集體記憶的角度對來訪游客的體驗進行調查分析。本次研究是通過參與觀察和訪談來收集資料的,在訪談筆記、錄音資料、觀察記錄統(tǒng)一翻錄成一致的文字資料后,,運用扎根理論三級編碼的方法對文本資料進行進一步的質性分析,最終得出巴渝民俗博物館游客體驗的形成機制、體驗的類型與特征以及當前游客體驗中存在的問題。通過分析得出以下結論:博物館旅游體驗的形成機制主要涉及外部刺激變量、心理反應變量和行為結果變量這三方面。即:其中,旅游動機作為因果條件,互動交往與個人經歷作為中介條件,共同構成了博物館旅游體驗的外部刺激變量。博物館旅游體驗形成的主要脈絡是游客在參觀游覽過程中所喚起的集體記憶及旅游情感,二者構成了旅游體驗的心理反應變量。博物館旅游體驗產生的行為結果變量則由推薦意愿、重游意愿以及文化認同這三部分組成。同時,通過對訪談資料的分析,從集體記憶的角度,總結歸納出游客在巴渝民俗博物館中存在觀光體驗、休閑體驗、認同體驗、懷舊體驗四種體驗類型。
[Abstract]:With the rapid development of economy and the increasingly fierce competition, it has become the pursuit and yearning for people living in cities to release the pressure after work. With the coming of the era of experience economy, people tend to choose the tourism experience activities with cultural connotation and high quality. Therefore, cultural tourism gradually rises and wins people's favor. Museums with many functions, such as education, culture, leisure and entertainment, have become an important part of mass tourism by virtue of their high cultural content and high grade tourism resources. In recent years, the research achievements of museum tourism are mostly the research of product development, but the empirical research on museum tourism experience is relatively few. Based on this, this paper, from the perspective of collective memory, takes the Bayu Folk Museum as an example, and uses the qualitative research method of rooted theory to make a preliminary exploration and study on the tourist tourism experience of the Bayu Folk Museum. In the construction of the theoretical basis of this paper, mainly from the following three aspects to elaborate and summarize. The first is to comb and explain the theory of collective memory. It is pointed out that collective memory is systemic and present, which is aroused by external arousal. The reason why people generate memories is that they are involved in specific social interaction and communication, while social memory and cultural memory are the extended concepts of collective memory. The second is to provide theoretical and methodological support for the practical application of collective memory by reviewing the existing literature on collective memory at home and abroad. The third is to sum up the internal relations among collective memory, museum and tourism experience, so as to construct the theoretical framework of this study. Empirically, this study selected the Bayu Folk Museum as the research object, and investigated the visitors' experience from the perspective of collective memory. In this study, data were collected through participation in observation and interviews. After the interview notes, audio recordings, observation records were uniformly copied into consistent text materials, By using the three-level coding method of rooted theory, this paper makes a further qualitative analysis of the text data, and finally concludes the formation mechanism, types and characteristics of the tourist experience in the Bayu Folk Museum and the problems existing in the current tourist experience. The main conclusions are as follows: the formation mechanism of museum tourism experience mainly involves external stimulus variables psychological response variables and behavioral outcome variables. That is, tourism motivation as a causal condition, interactive interaction and personal experience as intermediary conditions, together constitute the external stimulus variables of museum tourism experience. The main context of the formation of museum tourism experience is the collective memory and tourism emotion aroused by tourists during the tour, which constitute the psychological response variable of tourism experience. The behavioral outcome variables of museum tourism experience consist of three parts: recommended intention, revisiting intention and cultural identity. At the same time, through the analysis of interview data, from the perspective of collective memory, summed up that tourists in the Bayu Folk Museum of tourism experience, leisure experience, identification experience, nostalgia experience four types of experience.
【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G269.2;F592.7
[Abstract]:With the rapid development of economy and the increasingly fierce competition, it has become the pursuit and yearning for people living in cities to release the pressure after work. With the coming of the era of experience economy, people tend to choose the tourism experience activities with cultural connotation and high quality. Therefore, cultural tourism gradually rises and wins people's favor. Museums with many functions, such as education, culture, leisure and entertainment, have become an important part of mass tourism by virtue of their high cultural content and high grade tourism resources. In recent years, the research achievements of museum tourism are mostly the research of product development, but the empirical research on museum tourism experience is relatively few. Based on this, this paper, from the perspective of collective memory, takes the Bayu Folk Museum as an example, and uses the qualitative research method of rooted theory to make a preliminary exploration and study on the tourist tourism experience of the Bayu Folk Museum. In the construction of the theoretical basis of this paper, mainly from the following three aspects to elaborate and summarize. The first is to comb and explain the theory of collective memory. It is pointed out that collective memory is systemic and present, which is aroused by external arousal. The reason why people generate memories is that they are involved in specific social interaction and communication, while social memory and cultural memory are the extended concepts of collective memory. The second is to provide theoretical and methodological support for the practical application of collective memory by reviewing the existing literature on collective memory at home and abroad. The third is to sum up the internal relations among collective memory, museum and tourism experience, so as to construct the theoretical framework of this study. Empirically, this study selected the Bayu Folk Museum as the research object, and investigated the visitors' experience from the perspective of collective memory. In this study, data were collected through participation in observation and interviews. After the interview notes, audio recordings, observation records were uniformly copied into consistent text materials, By using the three-level coding method of rooted theory, this paper makes a further qualitative analysis of the text data, and finally concludes the formation mechanism, types and characteristics of the tourist experience in the Bayu Folk Museum and the problems existing in the current tourist experience. The main conclusions are as follows: the formation mechanism of museum tourism experience mainly involves external stimulus variables psychological response variables and behavioral outcome variables. That is, tourism motivation as a causal condition, interactive interaction and personal experience as intermediary conditions, together constitute the external stimulus variables of museum tourism experience. The main context of the formation of museum tourism experience is the collective memory and tourism emotion aroused by tourists during the tour, which constitute the psychological response variable of tourism experience. The behavioral outcome variables of museum tourism experience consist of three parts: recommended intention, revisiting intention and cultural identity. At the same time, through the analysis of interview data, from the perspective of collective memory, summed up that tourists in the Bayu Folk Museum of tourism experience, leisure experience, identification experience, nostalgia experience four types of experience.
【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G269.2;F592.7
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