發(fā)布時(shí)間：2018-06-10 16:26

  本文選題：分眾學(xué)說 + 閱讀推廣　； 參考：《圖書館論壇》2017年11期

【摘要】：文章概述分眾閱讀推廣的概念和特點(diǎn),分析大學(xué)校園分眾閱讀推廣探索的必要性。調(diào)查分析大學(xué)校園分眾閱讀推廣案例,建議打造"入學(xué)季""校慶季""畢業(yè)季"閱讀推廣系列活動(dòng),構(gòu)建閱讀推廣長效機(jī)制;建設(shè)分眾導(dǎo)讀資源庫;建立閱讀推廣協(xié)同機(jī)制和閱讀推廣活動(dòng)效益評(píng)價(jià)機(jī)制;巧用互動(dòng)宣傳模式。
[Abstract]:This paper summarizes the concept and characteristics of focus reading promotion, and analyzes the necessity of college campus focus reading promotion. Based on the investigation and analysis of the case of college campus focus reading promotion, it is suggested to build a series of reading and promotion activities in "entrance season", "school anniversary season" and "graduation season", to construct a long-term mechanism of reading promotion, to build a pool of resources for guiding reading. The cooperative mechanism of reading promotion and the mechanism of evaluating the benefit of reading promotion activities are established, and the interactive propaganda mode is used skillfully.
【作者單位】： 南京大學(xué)信息管理學(xué)院;
【基金】：國家社會(huì)科學(xué)基金重點(diǎn)項(xiàng)目“高等院校校園閱讀氛圍危機(jī)干預(yù)研究”(項(xiàng)目編號(hào):16BTQ001)研究成果
【分類號(hào)】：G252.1;G258.6
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本文編號(hào)：2003857