本文選題：網(wǎng)絡(luò)趣緣群體 + “新世相”��； 參考：《出版發(fā)行研究》2017年08期

【摘要】：本文基于網(wǎng)絡(luò)趣緣群體視角,以社交媒體"新世相"為研究對象,分析其閱讀推廣活動中相關(guān)的趣緣群體——"新世相"公眾號原有關(guān)注者、"新世相"閱讀推廣活動的原始參與者,以及對閱讀推廣活動的后續(xù)輻射人群三個層次的特征。繼而依據(jù)趣緣群體的扁平化和再度中心化的結(jié)構(gòu)特征與網(wǎng)絡(luò)趣緣群體中信息傳播過程的聚眾傳播特點(diǎn),深入探究"新世相"閱讀推廣策略,揭示社交媒體閱讀推廣的局限性,并提出未來發(fā)展建議。
[Abstract]:Based on the network interest group perspective, this paper takes social media "the New Age" as the research object. This paper analyzes the characteristics of the related interest groups in the reading promotion activities, that is, the original followers of the "Pleistocene phase", the original participants of the "Pleiocene phase" reading and promotion activities, and the following three levels of the radiation population of the reading promotion activities. Then, according to the flattening and re-centralizing structural characteristics of the interest group and the mass communication characteristics of the information dissemination process in the network interest group, this paper probes into the reading promotion strategy of the "New Age" and reveals the limitations of the social media reading promotion. And put forward future development suggestions.
【作者單位】： 中央財(cái)經(jīng)大學(xué)文化與傳媒學(xué)院;
【分類號】：G252.1
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本文編號：1955275