新生代農(nóng)民工網(wǎng)絡(luò)閱讀意愿影響因素研究
發(fā)布時間:2018-05-24 04:59
本文選題:新生代農(nóng)民工 + 網(wǎng)絡(luò)閱讀; 參考:《數(shù)字圖書館論壇》2017年04期
【摘要】:在網(wǎng)絡(luò)閱讀發(fā)展影響下,新生代農(nóng)民工網(wǎng)絡(luò)閱讀意愿受到諸多因素影響。在國家推動全民閱讀大背景下,新生代農(nóng)民工網(wǎng)絡(luò)閱讀問題同樣備受關(guān)注。對此,本文通過大規(guī)模問卷調(diào)研,從經(jīng)濟水平、網(wǎng)絡(luò)技術(shù)、自身背景情況、工作狀態(tài)等方面收集數(shù)據(jù),通過構(gòu)建結(jié)構(gòu)方程模型,并使用SPSS21.0與AMOS21.0軟件對數(shù)據(jù)進行分析;發(fā)現(xiàn)經(jīng)濟水平、網(wǎng)絡(luò)技術(shù)、自身背景情況、工作狀態(tài)與新生代農(nóng)民工網(wǎng)絡(luò)閱讀意愿存在顯著正相關(guān),其中又以工作狀態(tài)與經(jīng)濟水平的影響程度最大。此外,工作時間、個人收入水平、文化程度、網(wǎng)絡(luò)使用成本、個人閱讀偏好對新生代農(nóng)民工網(wǎng)絡(luò)閱讀意愿的影響程度很高。因此,需高度重視該發(fā)展態(tài)勢,根據(jù)相關(guān)表現(xiàn)差異合理引導(dǎo)新生代農(nóng)民工的網(wǎng)絡(luò)閱讀行為。
[Abstract]:Under the influence of the development of network reading, the new generation of migrant workers' willingness to read online is affected by many factors. In the context of the national promotion of universal reading, the new generation of migrant workers network reading problem is also concerned. In this paper, through a large-scale questionnaire survey, from the economic level, network technology, their own background, work status and other aspects of data collection, through the construction of structural equation model, and use SPSS21.0 and AMOS21.0 software to analyze the data; It is found that there is a significant positive correlation between the economic level, network technology, background situation, working state and the net reading intention of the new generation of migrant workers, among which the degree of influence between the working state and the economic level is the greatest. In addition, the influence of working hours, personal income level, education level, network usage cost and personal reading preference on the network reading willingness of the new generation of migrant workers is very high. Therefore, it is necessary to attach great importance to the development situation and guide the new generation of migrant workers' network reading behavior reasonably according to the difference of relevant performance.
【作者單位】: 長安大學文學藝術(shù)與傳播學院;
【基金】:陜西省社會科學基金“城市化進程中西安市外來務(wù)工人員語言狀況及語言服務(wù)研究”(編號:2015K030)資助
【分類號】:G252.1
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