本文選題：手機(jī)游戲　切入點(diǎn)：用戶(hù)粘性　出處：《圖書(shū)情報(bào)工作》2017年03期 　論文類(lèi)型：期刊論文

【摘要】：[目的 /意義]通過(guò)解析手機(jī)游戲用戶(hù)粘性影響因素與影響機(jī)制,擴(kuò)展Flow和TAM理論,同時(shí)也為手機(jī)游戲開(kāi)發(fā)以及運(yùn)營(yíng)廠商就如何提高用戶(hù)粘性提供具體的解決思路。[方法 /過(guò)程]以Flow理論和TAM理論為基礎(chǔ),通過(guò)手機(jī)游戲設(shè)計(jì)、手機(jī)游戲內(nèi)容以及玩家自身這3個(gè)維度來(lái)探究手機(jī)游戲用戶(hù)粘性影響因素,使用Smart PLS結(jié)構(gòu)方程對(duì)收集到的163個(gè)調(diào)查樣本數(shù)據(jù)進(jìn)行實(shí)證研究。[結(jié)果 /結(jié)論]模型結(jié)果顯示,心流體驗(yàn)是影響手機(jī)游戲用戶(hù)粘性的重要因素,互動(dòng)性、遠(yuǎn)程感知、實(shí)用性、感知控制力對(duì)心流體驗(yàn)具有顯著的正向影響。研究還發(fā)現(xiàn)男女生兩種樣本在部分路徑比較中存在顯著差異。
[Abstract]:[objective / significance] by analyzing the influencing factors and mechanism of user stickiness in mobile game, we extend the theory of Flow and TAM. At the same time, it also provides specific solutions for mobile game development and operators on how to improve user stickiness. [method / process] based on Flow theory and TAM theory, through mobile game design, The three dimensions of mobile game content and players themselves are used to explore the factors affecting the viscosity of mobile game users, and the 163 sample data collected are empirically studied by using Smart PLS structure equation. [results / conclusions] Model results show that, Flow experience is an important factor that affects the stickiness of mobile game users. It is interactive, remote sensing and practical. Perceptual control has a significant positive effect on cardiac flow experience. The study also found that there are significant differences in partial path comparison between male and female students.
【作者單位】： 華中師范大學(xué)信息管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金重大項(xiàng)目“基于多維度聚合的網(wǎng)絡(luò)資源知識(shí)發(fā)現(xiàn)研究”(項(xiàng)目編號(hào):13&ZD183) 教育部人文社會(huì)科學(xué)青年基金項(xiàng)目“基于用戶(hù)興趣挖掘的電子政務(wù)門(mén)戶(hù)知識(shí)整合研究”(項(xiàng)目編號(hào):13YJC870029)研究成果之一
【分類(lèi)號(hào)】：G358
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本文編號(hào)：1558322