本文關(guān)鍵詞：全民閱讀背景下民間閱讀組織運(yùn)營模式問題研究　出處：《河北大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 全民閱讀 民間閱讀組織 讀書會(huì)

【摘要】：閱讀是人類獲取知識(shí)、增長智慧的重要渠道,是一個(gè)國家、一個(gè)民族精神發(fā)育、文明傳承的重要途徑。黨的十八大以來,以習(xí)近平同志為核心的黨中央高度重視全民閱讀。2012年11月,中國共產(chǎn)黨第十八次全國代表大會(huì)報(bào)告提出“開展全民閱讀活動(dòng)”。2014年以來,“倡導(dǎo)全民閱讀”連續(xù)三年寫入國務(wù)院政府工作報(bào)告。2015年政府工作報(bào)告中的更是提出“倡導(dǎo)全民閱讀,建設(shè)書香社會(huì)”,《中華人民共和國國民經(jīng)濟(jì)和社會(huì)發(fā)展第十三個(gè)五年規(guī)劃綱要》要求“推動(dòng)全民閱讀”,并將全民閱讀工程列為“十三五”時(shí)期文化重大工程之一,將全民閱讀提升到國家戰(zhàn)略高度。近年來,隨著全民閱讀活動(dòng)的普及與展開,全國各地的民間閱讀組織蓬勃發(fā)展,尤以北京、深圳、長沙等地發(fā)展繁榮,并逐漸形成多種各具特色的民間閱讀組織,為推廣閱讀,構(gòu)建書香社會(huì)助力�！度耖喿x“十三五”時(shí)期發(fā)展規(guī)劃》已于2016年12月27日發(fā)布,這是我國制定的首個(gè)國家級(jí)“全民閱讀”規(guī)劃。規(guī)劃指出,“十三五”期間將匯聚各類相關(guān)和個(gè)人組建各級(jí)全民閱讀促進(jìn)協(xié)會(huì),開展全民閱讀推廣工作;到2020年,全國所有省區(qū)市都應(yīng)成立全民閱讀促進(jìn)協(xié)會(huì),50%的地級(jí)市應(yīng)成立全民閱讀促進(jìn)協(xié)會(huì)。鼓勵(lì)全民閱讀設(shè)施管理單位及閱讀推廣人等進(jìn)行定期閱讀指導(dǎo)和服務(wù)。從國家政策層面,為全民閱讀提供了強(qiáng)有力的支持和保障,也為民間閱讀組織的發(fā)展帶來了前所未有的機(jī)遇。本文通過文獻(xiàn)研究法、調(diào)查分析法、訪談相關(guān)民間讀書會(huì)負(fù)責(zé)人等方法,對(duì)全民閱讀背景下近年來我國大陸地區(qū)民間閱讀組織的發(fā)展現(xiàn)狀進(jìn)行分析,以按承辦主體、受眾群體、承辦平臺(tái)分三個(gè)角度分類進(jìn)行梳理;通過舉例論證對(duì)現(xiàn)存的公益性和盈利性民間閱讀組織運(yùn)營模式進(jìn)行歸納總結(jié),總結(jié)出目前的民間閱讀組織的運(yùn)營模式具有線上線下雙平臺(tái)、會(huì)員制、社區(qū)閱讀以及交互性等特點(diǎn)。發(fā)現(xiàn)盈利性民間閱讀組織存在商業(yè)化濃重、品牌效應(yīng)難、服務(wù)方式單一,受眾范圍有限等運(yùn)營問題。提出防止過度商業(yè)化、組織品牌的運(yùn)營推廣、創(chuàng)新閱讀體驗(yàn)等運(yùn)營策略;發(fā)現(xiàn)公益性民間閱讀組織存在資金、人員、固定場地的缺乏,組織松散,讀者群不穩(wěn)定等問題。針對(duì)性地提出加強(qiáng)政府扶持引導(dǎo)、嚴(yán)格管理機(jī)制、注重個(gè)性化需求、創(chuàng)新運(yùn)營模式并多元發(fā)展等建議,為今后民間閱讀組織的可持續(xù)發(fā)展提供一些借鑒和思考。
[Abstract]:Reading is an important channel for human beings to acquire knowledge and increase wisdom. It is an important way for a country, a nation to develop its spirit and inherit civilization. Since the 18 National Congress of the Communist Party of China (CPC). The CPC Central Committee, with Comrade Xi Jinping as the core, attaches great importance to the reading of the whole people. In November 2012, the report of the 18th National Congress of the Communist Party of China proposed "carrying out reading activities for the whole people." since 2014. "advocating universal reading" is written into the government work report of the State Council for three consecutive years. In 2015, the government work report put forward "advocating the whole people to read and build a book-fragrant society". The outline of the 13th Five-Year Plan for National Economic and Social Development of the people's Republic of China calls for "promoting universal reading" and lists it as one of the major cultural projects in the 13th Five-Year Plan period. In recent years, with the popularization and development of national reading activities, non-governmental reading organizations in various parts of the country flourish, especially in Beijing, Shenzhen, Changsha and other places. And gradually formed a variety of folk reading organizations with different characteristics, in order to promote reading, to build a book-fragrant society. "the Thirteenth Five-Year Plan for all Reading" has been published in December 27th 2016. This is the first national "national reading" plan formulated by our country. The plan points out that during the 13th Five-Year Plan, all kinds of relevant people and individuals will form national reading promotion associations at all levels to carry out the work of popularizing reading for the whole people; By 2020, all provinces, autonomous regions and municipalities in the country should set up a national reading promotion association. 50% of prefecture-level cities should set up national reading promotion association to encourage the national reading facilities management units and reading promoters to conduct regular reading guidance and services from the national policy level. It provides strong support and guarantee for the reading of the whole people, but also brings unprecedented opportunities for the development of non-governmental reading organizations. This paper through the method of literature research, investigation and analysis. Interview the relevant folk book club leaders and other methods to analyze the development status of the civil reading organizations in mainland China in recent years in the context of national reading in order to undertake the main body audience groups. The contractor platform is sorted out from three angles. Through illustrating the existing public welfare and profit-making non-governmental reading organization business model summarized that the current non-governmental reading organization operation model has online and offline dual platform membership system. Community reading and interactive characteristics. Found that profit-making folk reading organizations have the problems of commercialization, brand effect is difficult, service mode is single, audience range is limited, and so on. Put forward to prevent excessive commercialization. Organizational brand operation promotion, innovative reading experience and other operational strategies; Found that public welfare folk reading organizations exist in the lack of funds, personnel, fixed venues, loose organization, readership instability and other issues. Targeted to strengthen government support and guidance, strict management mechanism. Some suggestions, such as focusing on individualized demand, innovating operation mode and multi-development, can provide some references and thoughts for the sustainable development of folk reading organizations in the future.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G252.1

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