【摘要】：互聯(lián)網(wǎng)技術(shù)的不斷進步,改變著大眾的生活方式,也使得媒介形態(tài)發(fā)生著日新月異的變化。新媒體的快速興起和發(fā)展,使得傳媒行業(yè)競爭加劇,傳統(tǒng)電視臺想要在激烈的競爭環(huán)境中長盛不衰,關(guān)鍵還是要積極發(fā)揮人的作用。但從目前來看,由于傳媒行業(yè)環(huán)境發(fā)生激變,不少有能力有才干的電視人紛紛辭職離開,以至于從2000年至今,電視行業(yè)掀起一波波“離職潮”,使得電視臺面臨著人才資源不足的困境。電視臺人才流失問題,并非是單純的人員“出走”問題,相反它是一種潛伏的危機,為電視事業(yè)的進步和發(fā)展埋下了諸多隱患。本文在媒介融合的大背景下,選取電視臺人才流失這一現(xiàn)象作為研究對象,旨在深挖“離職潮”背后的真正原因,并審視電視臺在人事管理體制上存有的不足,在此基礎(chǔ)上從人才流失事先預(yù)防、事中管理、事后控制入手,構(gòu)建一個可行的,有現(xiàn)實意義的電視臺人才流失管理機制,以此促進電視行業(yè)的穩(wěn)健發(fā)展。
[Abstract]:The continuous progress of Internet technology, changing the way of life of the public, also make the media form changes with each passing day. With the rapid rise and development of new media, the competition of media industry intensifies. If traditional TV stations want to survive in the fierce competition environment, the key is to give full play to the role of people. But at present, as a result of the drastic changes in the media industry environment, many capable and talented TV people have resigned and left. So far from 2000 to now, the television industry has set off a wave of "departures". Make TV station face the predicament that talent resource is insufficient. The problem of brain drain of TV station is not simply the problem of "running away", on the contrary, it is a kind of latent crisis, which has buried many hidden dangers for the progress and development of television industry. Under the background of media integration, this paper selects the phenomenon of talent drain of TV stations as the research object, aiming to dig into the real reasons behind the "leaving tide" and to examine the shortcomings of the personnel management system of TV stations. On this basis, starting with the prevention of brain drain in advance, the management in the event, and the control after the event, a feasible and realistic management mechanism of the brain drain of TV station is constructed, so as to promote the steady development of the television industry.
【學位授予單位】：西南科技大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G221;F272.92

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