【摘要】：《中國體育報》創(chuàng)刊于1958年,是新中國成立以后最早的一份政府性體育類日報,它是由國家體育總局主管,中國體育報業(yè)總社出版。探討《中國體育報》作為傳統(tǒng)體育媒體對今后中國女排或其他大型體育賽事奪冠的報道,使得本研究既具有理論意義,又具有深刻的現(xiàn)實意義。中國女排80年代奪取的五連冠、2003-2004年的兩連冠及2015-2016年的兩連冠,共奪取4次世界杯賽冠軍、3次奧運會冠軍、2次世界錦標賽冠軍,具有劃時代的意義。因此,本人選取《中國體育報》對中國女排9次獲得世界冠軍的報道及后續(xù)報道作為本論文的研究對象,采用文獻資料法、內(nèi)容分析法、數(shù)理統(tǒng)計法、邏輯分析法,對每個時期每次奪冠的報道數(shù)量、體裁、版面、標題、內(nèi)容、圖片的數(shù)量來源及女排精神進行歸納和總結(jié),并比較三個時期奪冠報道數(shù)量、體裁、版面、標題、內(nèi)容、圖片數(shù)量來源、女排精神方面的異同,從而得出最終的研究結(jié)論。經(jīng)研究和分析,得出以下的結(jié)論:1、報紙版面在不斷增加,但是對中國女排報道的數(shù)量、圖片在逐年減少。對體育大的項目都分類明確均有報道,不會特別突出某個項目的報道。2、報道內(nèi)容均彰顯女排精神,但女排精神的側(cè)重點有所不同。在五連冠時期女排精神強調(diào)頑強拼搏、自強不息,國家號召各行各業(yè)學習女排精神,遇到困難也要像女排一樣奮勇直前、勇敢克服;而如今強調(diào)女排精神更多的是在其原有基礎(chǔ)上的創(chuàng)新,向當代的年輕人弘揚社會主義價值觀。女排精神在不同時期被賦予的意義不盡相同,但女排精神會伴隨著一代一代中國女排繼續(xù)勇往直前。3、報道內(nèi)容角度放大,對國外運動員、教練員的報道從無到有。《中國體育報》對中國女排報道選取的角度眾多,但對國外女排運動員的介紹鮮少見報,直到現(xiàn)在《中國體育報》上才有3篇關(guān)于國外女排隊員和教練員排球歷程回顧的報道,這一報道角度的變化目的是吸引讀者的關(guān)注。4、圖片報道內(nèi)容均凸顯集體主義,但每個時期圖片的基調(diào)有所不同。在五連冠時期女排奪冠的圖片中規(guī)中矩,而如今女排奪冠的圖片中女排隊員們俏皮可愛的形象躍然紙上更凸顯女排隊員們的青春活力。說明時代在不斷的變更,嚴肅的報道中插入趣味性圖片目的就是吸引更多受眾的注意;人們的思想也在不斷的與時俱進,更傾向于接收新鮮的事物�；谝陨系慕Y(jié)論提出幾點建議:《中國體育報》今后對中國女排奪冠的報道或是其他賽事奪冠的報道,應該從以下幾個方面著手:1、報紙要多刊登深度報道以此來吸引讀者;2、與讀者之間有密切的互動,這樣才能知道讀者的喜好,更有利于吸引受眾的注意;3、在報道中國體育新聞的基礎(chǔ)上,對國外的運動員、教練員給予適當?shù)年P(guān)注;4、刊登的圖片能引起讀者的共鳴;5、標題言簡意賅,奪人眼球。筆者希望通過《中國體育報》對中國女排獲得世界冠軍報道的研究,為以后《中國體育報》關(guān)于中國女排或其他大型體育賽事的奪冠報道提供參考和借鑒。
[Abstract]:China sports newspaper, published in 1958, was the earliest government sports daily after the founding of new China. It was published by the head of the State General Administration of physical education and China Sports Press General Association. The Chinese women's volleyball team won the five consecutive championships in 80s, two consecutive titles in 2003-2004 years and two consecutive championships in 2015-2016 years. It has won 4 World Cup championships, 3 Olympic champions and 2 World Championships, and has epoch-making significance. For this reason, I selected the Chinese sports newspaper for 9 times to the Chinese women's volleyball team. The report and follow-up report of the world champion are used as the research object of this paper. The literature, content analysis, mathematical statistics and logical analysis are used to sum up and summarize the number of reports, genre, layout, title, content, the source of pictures and the spirit of women's Volleyball in each period, and compare the reports of winning the title in the three periods. The number, genre, layout, title, content, the number of pictures, the differences in the spirit of the women's volleyball, the final conclusions are drawn. After research and analysis, the following conclusions are drawn: 1, the newspaper layout is increasing, but the number of Chinese women's volleyball reports, the pictures are decreasing year by year. There will be a special highlight of a project's report.2, which highlights the spirit of women's volleyball, but the focus of the women's volleyball is different. In the period of the five successive crown women's volleyball team, the women's volleyball team emphasized the hard work and perseverance. The state called on all walks of life to learn the spirit of the women's volleyball. The spirit of women's volleyball is different in different periods, but the spirit of women's volleyball will continue to go forward to.3 with the Chinese women's volleyball generation. There are a lot of views on the selection of Chinese women volleyball team, but the introduction of foreign women volleyball players is rarely reported. Until now, there are 3 reports on the review of the volleyball course in foreign women volleyball players and coaches in China. The change of this report is to attract readers' attention to.4, the content of the picture report. Collectivism is highlighted, but the tone of the picture is different at each time. The picture of the women's volleyball team won the crown during the five consecutive championships, and the beautiful and cute image of the women's volleyball players in the picture of the women's volleyball team today highlights the youthful vitality of the women's Volleyball players. The purpose of the sex picture is to attract more attention. People's ideas are constantly advancing with the times and tend to receive new things. Based on the above conclusions, some suggestions are made: "China Sports Newspaper > the future report of the Chinese women's volleyball team" or the news that other events won the title, should start from the following aspects: 1, newspaper should More in-depth reports are published to attract readers; 2, there is a close interaction with the readers in order to know the readers' preferences and to attract the attention of the audience; 3, on the basis of the Chinese sports news, the foreign athletes, coaches are given appropriate notes; 4, the pictures can arouse the resonance of the readers; 5, the title is simple. The author hopes to provide a reference and reference for the future report of the China sports newspaper on the title of the Chinese women's volleyball team or other major sports events.
【學位授予單位】：首都體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G842;G212

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