發(fā)布時(shí)間：2018-07-02 23:02

  本文選題：紐約時(shí)報(bào) + 華爾街日?qǐng)?bào)�。� 參考：《浙江傳媒學(xué)院》2017年碩士論文

【摘要】：浙商,是對(duì)浙江籍商人的統(tǒng)稱。改革開放后,浙商借助自身地緣優(yōu)勢(shì)與國(guó)家政策的扶持,不斷活躍于海內(nèi)外商圈,取得世界矚目的經(jīng)濟(jì)成就。其中涌現(xiàn)出的如阿里巴巴、吉利等著名集團(tuán),馬云、李書福等知名商人,不但在國(guó)內(nèi)家喻戶曉,更是漸漸為世界所熟知。浙商不僅是全國(guó)民營(yíng)經(jīng)濟(jì)的代表,而且也是中國(guó)經(jīng)濟(jì)形象重要組成部分。對(duì)其形象報(bào)道的研究已不單局限于國(guó)內(nèi)領(lǐng)域,而是應(yīng)該站在全球跨文化傳播的角度來研究其傳播價(jià)值。從國(guó)際傳播角度來講,西方媒體特別是以美國(guó)為代表的傳媒大國(guó),在國(guó)際傳播中擁有話語權(quán)的主導(dǎo)地位。他們關(guān)于中國(guó)浙商形象的報(bào)道對(duì)浙商在國(guó)際傳播中會(huì)產(chǎn)生至關(guān)重要的影響。所以對(duì)美國(guó)主流媒體關(guān)于浙商報(bào)道進(jìn)行研究,有利于更好理解國(guó)外媒體對(duì)于浙商形象的媒介框架構(gòu)成。本研究運(yùn)用媒介框架理論和議題設(shè)置理論相結(jié)合的方式,輔以內(nèi)容分析法及比較分析法。對(duì)從1986年至2015年近30余年間《紐約時(shí)報(bào)》、《華爾街日?qǐng)?bào)》以浙商相關(guān)報(bào)道的文本為樣本量進(jìn)行分析,從報(bào)道方式、體裁、篇幅、態(tài)度傾向等9個(gè)維度進(jìn)行類目構(gòu)建,并在此基礎(chǔ)上考察浙商形象在這兩大主流媒體中的媒介呈現(xiàn)情況以及媒介議程設(shè)置。得出結(jié)論是:一、兩份報(bào)紙對(duì)于浙商的媒介形象呈現(xiàn)較為客觀,并無呈現(xiàn)出明顯的偏見。二、兩份報(bào)紙對(duì)于浙商報(bào)道的中心議題都是經(jīng)濟(jì)層面的,但《華爾街日?qǐng)?bào)》和《紐約時(shí)報(bào)》的關(guān)注點(diǎn)略有差異:《紐約時(shí)報(bào)》較為關(guān)注浙商的傳統(tǒng)經(jīng)濟(jì)領(lǐng)域;《華爾街日?qǐng)?bào)》則更注重新經(jīng)濟(jì)領(lǐng)域。三、兩份報(bào)紙對(duì)于浙商的總體關(guān)注度并不高,浙商形象呈現(xiàn)不明確,具體表現(xiàn)為報(bào)道總量不多、所占篇幅少等。這些現(xiàn)象的背后不僅有經(jīng)濟(jì)原因,同時(shí)也反映著中美關(guān)系的變化過程,筆者在對(duì)樣本量分析的基礎(chǔ)上,結(jié)合幾十年間中美政治、文化等關(guān)系變化對(duì)背后深層原因進(jìn)行一定的分析梳理,并且在此背景下對(duì)浙商形象對(duì)外傳播方面給予可行性建議。
[Abstract]:Zhejiang merchants, is a general name for Zhejiang merchants. After the reform and opening up, Zhejiang businessmen, with the help of their own geographical advantages and the support of national policies, have been active in the business circles at home and abroad, and have made remarkable economic achievements in the world. Among them, famous groups such as Alibaba, Geely, Ma Yun, Li Shufu and other well-known businessmen, not only well-known in China, but also gradually become familiar to the world. Zhejiang businessmen are not only representatives of the national private economy, but also an important part of China's economic image. The study of its image report is not confined to the domestic field, but should study its communication value from the angle of global cross-cultural communication. From the angle of international communication, the western media, especially the media power represented by the United States, have the dominant position in international communication. Their reports on the image of Zhejiang businessmen in China will have a vital impact on their international communication. Therefore, it is helpful to better understand the media framework of foreign media on Zhejiang businessmen 'image by studying American mainstream media reports on Zhejiang businessmen. In this study, the media framework theory and topic setting theory are combined, supplemented by content analysis and comparative analysis. From 1986 to 2015, the "New York Times" and the "Wall Street Journal" were analyzed in terms of the sample size of the relevant reports of Zhejiang businessmen, and the categories were constructed from 9 dimensions, such as reporting style, genre, length, attitude and tendency. On this basis, the media presentation and media agenda setting of Zhejiang merchants' image in these two mainstream media are investigated. The conclusions are as follows: first, the two newspapers are more objective about the media image of Zhejiang merchants, and have no obvious bias. Second, the central issue reported by the two newspapers on Zhejiang businessmen is economic. However, the concerns of the Wall Street Journal and the New York Times are slightly different: the New York Times focuses more on the traditional economic fields of Zhejiang businessmen, while the Wall Street Journal pays more attention to the new economy. Third, the overall attention of the two newspapers to Zhejiang businessmen is not high, the image of Zhejiang businessmen is not clear, the specific performance is that the total amount of reports is not much, occupied by less space and so on. There are not only economic reasons behind these phenomena, but also a reflection of the changing process of Sino-US relations. On the basis of an analysis of the sample size, the author combines the politics of China and the United States for several decades. The changes of culture and other relations analyze the underlying causes, and give some feasible suggestions on the transmission of Zhejiang businessmen 'image to the outside under this background.
【學(xué)位授予單位】：浙江傳媒學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G212

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