本文選題：網(wǎng)絡(luò)傳播 + 直播平臺(tái)　； 參考：《內(nèi)蒙古大學(xué)》2017年碩士論文

【摘要】：網(wǎng)絡(luò)直播平臺(tái)自2012年起,在以YY為代表的一部分提供視頻實(shí)時(shí)直播的網(wǎng)絡(luò)平臺(tái)上興起,隨著網(wǎng)絡(luò)直播技術(shù)的日益發(fā)展,游戲等相關(guān)產(chǎn)業(yè)的飛速發(fā)展,以斗魚(yú)為代表的一部分網(wǎng)絡(luò)公司,在借鑒YY等平臺(tái)的直播功能的基礎(chǔ)上,將網(wǎng)絡(luò)直播的功能從YY——這一以實(shí)時(shí)語(yǔ)音互動(dòng)為主要功能的軟件中分離出來(lái),并逐漸發(fā)揚(yáng)光大。而在國(guó)外,網(wǎng)絡(luò)直播平臺(tái)早已興起,并迅速吸引了資產(chǎn)流入。2011年,Twitch TV直播平臺(tái)正式從其母平臺(tái)Justin TV分離出來(lái),成立了全球第一家網(wǎng)絡(luò)直播平臺(tái),并且在2016年下半年,亞馬遜以8億美元現(xiàn)金收購(gòu)Twitch TV網(wǎng)絡(luò)直播平臺(tái),足以證明網(wǎng)絡(luò)直播平臺(tái)在未來(lái)互聯(lián)網(wǎng)網(wǎng)絡(luò)生活中的重要性和巨大的經(jīng)濟(jì)潛力。從2014年起,中國(guó)市場(chǎng)陸續(xù)出現(xiàn)了以斗魚(yú)為代表的一部分網(wǎng)絡(luò)直播平臺(tái),隨著網(wǎng)絡(luò)技術(shù)的不管發(fā)展,網(wǎng)絡(luò)環(huán)境的進(jìn)步,以及網(wǎng)絡(luò)生活對(duì)普通大眾生活的影響力不斷增加的大背景下,網(wǎng)絡(luò)直播直播平臺(tái)以其獨(dú)特的傳播方式,迅速吸引了大眾的目光,并迎來(lái)了急速的發(fā)展。2016年上半年,各種網(wǎng)絡(luò)直播平臺(tái)在相關(guān)資本的支持下,以雨后春筍般的態(tài)勢(shì)相繼出現(xiàn)。本文將從傳播的五要素,即傳播者,傳播內(nèi)容,傳播渠道,受眾和傳播效果等5方面,進(jìn)一步探析網(wǎng)絡(luò)直播平臺(tái)的傳播模式,在網(wǎng)絡(luò)直播平臺(tái)大熱的情形下,冷靜的分析網(wǎng)絡(luò)直播平臺(tái)的未來(lái)走向和發(fā)展趨勢(shì)。
[Abstract]:Since 2012, the webcast platform has been rising on the network platform with YY as the representative part to provide real-time live video. With the development of webcast technology, games and other related industries are developing rapidly. A part of network company represented by Douyu, on the basis of referring to the live broadcast function of YY and other platforms, separates the function of network broadcast from YY-this software, which takes real-time voice interaction as its main function, and develops gradually. Abroad, however, webcasting platforms have long been emerging and are rapidly attracting assets. Twitter TV officially separated from its parent platform Justin TV in 2011, setting up the world's first webcast platform, and in the second half of 2016, Amazon's $800 million cash purchase of Twitch TV's webcast is proof of its importance and economic potential in future Internet life. Since 2014, some webcast platforms, represented by Douyu, have emerged in the Chinese market. With the development of network technology and the progress of network environment, Against the backdrop of the growing influence of online life on the lives of ordinary people, the webcast platform, with its unique mode of communication, has rapidly attracted the public's attention and ushered in a rapid development in the first half of 2016. With the support of related capital, various webcast platforms have sprung up one after another. In this paper, five elements of communication, namely, communicator, content, channel, audience and effect, will be further analyzed to analyze the mode of communication of the webcast platform, in the case of the popularity of the webcast platform. Calm analysis of the future of the webcast platform and the trend of development.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G206

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本文編號(hào)：2031922