本文選題：皮爾斯原則 + 符號(hào)學(xué)��； 參考：《山東大學(xué)》2017年碩士論文

【摘要】：隨著新技術(shù)的高度發(fā)展,新的傳播媒介不斷出現(xiàn),傳播環(huán)境和傳播方式發(fā)生了革命性的變化,傳統(tǒng)的的傳受二元對立關(guān)系正逐漸轉(zhuǎn)向傳播主體間的雙向交流實(shí)踐活動(dòng)轉(zhuǎn)變:處在信息社會(huì)中的個(gè)體不再僅僅是傳播符號(hào)的接受者,而是可以傳播符號(hào)意義的主動(dòng)生產(chǎn)方。在這種語境下,傳播學(xué)經(jīng)典理論收到不同程度的挑戰(zhàn),如何依據(jù)當(dāng)代社會(huì)所出現(xiàn)的新的傳播特征調(diào)整傳播學(xué)現(xiàn)有的理論范式,已經(jīng)成為最近幾年來傳播學(xué)理論界所面臨的問題。符號(hào)學(xué)可以說是一切人文社會(huì)科學(xué)都可以切入運(yùn)用的研究方法,被譽(yù)為認(rèn)為人文社會(huì)科學(xué)的"公分母",而在當(dāng)前新的傳播方式層出不窮、互聯(lián)網(wǎng)技術(shù)迅速發(fā)展的背景下,各種媒介形態(tài)其實(shí)更接近于傳播的本質(zhì),也就是人與符號(hào)的關(guān)系問題。因此借由符號(hào)學(xué)視角來研究傳播學(xué),可以為目前陷入困境的傳播學(xué)提供一條出路,作為傳播學(xué)創(chuàng)始人之一的皮爾斯,在他的符號(hào)學(xué)思想中就已經(jīng)蘊(yùn)含著一定的傳播學(xué)思想。本文采取的研究方法有文獻(xiàn)綜合法、混合研究法和比較分析法等,對皮爾斯的符號(hào)理論進(jìn)行了梳理,試圖尋找出其中蘊(yùn)含的傳播學(xué)思想,為目前傳播學(xué)所面臨的困境提供啟示。首先,本文介紹了符號(hào)學(xué)的兩位創(chuàng)始人索緒爾和皮爾斯,以及他們符號(hào)學(xué)思想中蘊(yùn)含的傳播學(xué)萌芽。索緒爾在他的符號(hào)學(xué)思想中已經(jīng)認(rèn)識(shí)到了"人"的存在,有一定進(jìn)步,但是沒有考慮到情境中的應(yīng)用發(fā)展,他的符號(hào)理論更強(qiáng)調(diào)系統(tǒng),過于僵化死板。皮爾斯的符號(hào)學(xué)理論則更加重視實(shí)際應(yīng)用,考慮到了外部情境和人內(nèi)部認(rèn)知對符號(hào)解釋的影響,其次,本文對于皮爾斯的符號(hào)傳播思想進(jìn)行了梳理,并著重對皮爾斯原則中的傳播學(xué)思想進(jìn)行了詳細(xì)的分析研究。區(qū)別于經(jīng)典的傳播研究范式,皮爾斯以意義生產(chǎn)與解釋為中心的符號(hào)傳播路徑,可以突破傳統(tǒng)二元傳播模式困境,并由此形成獨(dú)特的傳播模式觀。最后,本文試圖運(yùn)用皮爾斯原則中的傳播學(xué)思想,從符號(hào)意義的生產(chǎn)和互動(dòng)的角度對當(dāng)前傳播主體多元化、社會(huì)成員散珠化、社會(huì)信息碎片化等變化進(jìn)行解釋。
[Abstract]:With the rapid development of new technologies, new media have been emerging, and the environment and mode of communication have undergone revolutionary changes. The traditional communication is gradually changing to the two-way communication practice between the communication subjects: the individual in the information society is no longer just the receiver of the communication symbol, but the active producer who can spread the meaning of the symbol. In this context, the classical theory of communication has been challenged to different degrees. How to adjust the existing theoretical paradigm of communication according to the new characteristics of communication has become a problem in the field of communication theory in recent years. Semiotics can be regarded as the common denominator of humanities and social sciences, which can be applied to all humanities and social sciences. However, under the background of the emerging new communication methods and the rapid development of Internet technology, semiotics is regarded as the "common denominator" of humanities and social sciences. In fact, various media forms are closer to the essence of communication, that is, the relationship between human beings and symbols. Therefore, the study of communication from the perspective of semiotics can provide a way out for the communication science which is now in trouble. As one of the founders of communication science, Pierce has already contained certain communication thought in his semiotics thought. The research methods adopted in this paper include literature synthesis method, mixed research method and comparative analysis method, etc., which combed Pierce's symbolic theory, and tried to find out the communication thought contained therein, and to provide enlightenment for the predicament that communication science is facing at present. First, this paper introduces Saussure and Pierce, the founders of semiotics, and their semiotics ideas. Saussure has realized the existence of "man" in his semiotics thought, and has made some progress, but has not considered the development of application in the situation. His symbolic theory emphasizes the system and is too rigid and rigid. Pierce's semiotics theory pays more attention to practical application, considering the influence of external situation and human's internal cognition on symbol interpretation. Secondly, this paper combs Pierce's idea of symbol communication. The communication theory of Pierce principle is analyzed and studied in detail. Different from the classical communication research paradigm, Pierce's symbolic communication path centered on the production and interpretation of meaning can break through the dilemma of the traditional dual communication mode and form a unique view of communication mode. Finally, this paper tries to use Pierce's theory of communication, from the production and interaction of symbolic meaning to explain the current diversification of communication subjects, social members scattered beads, social information fragmentation and other changes.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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