本文選題：購(gòu)物網(wǎng)站頁(yè)面設(shè)計(jì) + 網(wǎng)站轉(zhuǎn)化率�。� 參考：《天津工業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的迅速發(fā)展,購(gòu)物網(wǎng)站越來越深得人們的青睞。而網(wǎng)站頁(yè)面設(shè)計(jì)是用戶對(duì)網(wǎng)站的第一印象,也是影響用戶體驗(yàn)的一個(gè)重要因素。不論是從商家盈利的角度還是從用戶需求的角度出發(fā),對(duì)購(gòu)物網(wǎng)站頁(yè)面視覺設(shè)計(jì)的研究和探索都顯得十分重要。此外,隨著時(shí)代的不斷進(jìn)步,人們的審美要求也在不斷提高,對(duì)購(gòu)物網(wǎng)站頁(yè)面設(shè)計(jì)的藝術(shù)性需求也越來越高。這就要求商家和設(shè)計(jì)師在兼顧網(wǎng)站轉(zhuǎn)化率的同時(shí),要注重網(wǎng)站給予用戶更高層次的沉浸體驗(yàn)。本文以視覺營(yíng)銷為切入點(diǎn),對(duì)購(gòu)物網(wǎng)站及購(gòu)物網(wǎng)站頁(yè)面的設(shè)計(jì)進(jìn)行了分析與研究。通過查閱大量書籍、文獻(xiàn)資料,并對(duì)其進(jìn)行整理、分析,從交叉學(xué)科視覺營(yíng)銷理論、消費(fèi)者心理學(xué)、網(wǎng)頁(yè)視覺設(shè)計(jì)等視角進(jìn)行綜合研究。從購(gòu)物網(wǎng)站頁(yè)面設(shè)計(jì)的相關(guān)理論基礎(chǔ),如格式塔心理學(xué)、設(shè)計(jì)美學(xué)、符號(hào)學(xué)等方面對(duì)其進(jìn)行了解讀,強(qiáng)調(diào)了頁(yè)面的視覺效果給用戶帶來的情感效應(yīng)和操作體驗(yàn)對(duì)電商網(wǎng)站商品銷售的影響。通過對(duì)一些成熟的國(guó)內(nèi)外購(gòu)物網(wǎng)站的案例研究分析,找到頁(yè)面設(shè)計(jì)應(yīng)遵循的一些相關(guān)原則和形式手法運(yùn)用的藝術(shù)。以本人的網(wǎng)站設(shè)計(jì)項(xiàng)目為研究對(duì)象,系統(tǒng)地對(duì)購(gòu)物網(wǎng)站頁(yè)面的視覺元素進(jìn)行了梳理,提出購(gòu)物網(wǎng)站頁(yè)面內(nèi)容要精簡(jiǎn),形式要簡(jiǎn)潔,視覺元素應(yīng)該朝著圖形化、符號(hào)化的方向發(fā)展,要注重網(wǎng)站易用性和交互性的研究,強(qiáng)調(diào)了功能上的設(shè)計(jì),并分析了購(gòu)物網(wǎng)站的現(xiàn)狀與發(fā)展趨勢(shì)。
[Abstract]:With the rapid development of Internet technology, shopping websites are getting more and more popular. The design of website page is the first impression of the user and an important factor influencing the user experience. It is very important to study and explore the visual design of shopping website pages, whether from the perspective of business profit or from the point of view of users' needs. In addition, with the continuous progress of the times, people's aesthetic requirements are also increasing, and the demand for the design of shopping website pages is also increasing. This requires merchants and designers to give users a higher level of immersion experience while taking into account the conversion rate of websites. Based on visual marketing, this paper analyzes and studies the design of shopping website and shopping website page. Through consulting a large number of books, literature materials, arranging and analyzing them, a comprehensive study is carried out from the perspective of cross-disciplinary visual marketing theory, consumer psychology, web visual design and so on. From the shopping website page design related theoretical basis, such as Gestalt psychology, design aesthetics, semiotics and other aspects of its interpretation, This paper emphasizes the influence of the visual effect of the page to the users and the influence of the operation experience on the merchandise sales of the e-commerce website. Through the case study and analysis of some mature shopping websites at home and abroad, this paper finds out the art of using some relevant principles and formal methods that should be followed in page design. Taking my website design project as the research object, this paper systematically combs the visual elements of the shopping website page, and points out that the content of the shopping website page should be simplified, the form should be concise, and the visual element should be graphical. In the direction of symbolization, we should pay attention to the study of usability and interactivity of websites, emphasize the design of functions, and analyze the present situation and development trend of shopping websites.
【學(xué)位授予單位】：天津工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP393.092

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本文編號(hào)：1887844