本文選題：新媒體　切入點(diǎn)：行為特征　出處：《中北大學(xué)》2017年碩士論文

【摘要】：如今的21世紀(jì),隨著傳統(tǒng)傳媒方式的變革,伴隨著新媒體技術(shù)的發(fā)展以及新媒體對人們生活方方面面的滲入,我們在享受它給我們帶來的便捷與驚喜的同時,我們的思維方式、行為方式也慢慢地為之影響�；ヂ�(lián)網(wǎng)等新媒體形式在當(dāng)代大學(xué)生人群中得到廣泛的應(yīng)用和推廣,極大地改變了當(dāng)代大學(xué)生的行為習(xí)慣。比如大學(xué)生的政治行為、道德行為、學(xué)習(xí)行為、人際交往行為、擇業(yè)行為、消費(fèi)行為等方方面面�！吨袊ヂ�(lián)網(wǎng)發(fā)展?fàn)顩r統(tǒng)計報告》顯示,截至去年底,中國網(wǎng)民總數(shù)量高達(dá)7.31億,互聯(lián)網(wǎng)普及率為53.2%,比全球平均水平高出3.1%,其中大專及以上的高學(xué)歷網(wǎng)民占比達(dá)20.6%。由此可見,新媒體在大學(xué)生群體中的普及率高于其他人群,大學(xué)生是新媒體使用者的主要力量。當(dāng)然,新媒體的運(yùn)用在給大學(xué)生的成長教育帶來機(jī)遇的同時,也不置可否地給大學(xué)生思想政治教育工作提出了新的挑戰(zhàn)。在當(dāng)前的形勢下,如何發(fā)揮新媒體對大學(xué)生思想教育的積極作用、規(guī)避其負(fù)面效應(yīng),成為新時期各大高校應(yīng)該予以重視的新課題和艱巨任務(wù)。如何運(yùn)用好新媒體,成為我國高校在互聯(lián)網(wǎng)+教育時代號召下的較為嚴(yán)峻挑戰(zhàn)。本論文的主要研究在新媒體環(huán)境下大學(xué)生的行為特征,以及如何通過思想政治教育來正確引導(dǎo)大學(xué)生的行為。在對現(xiàn)今階段的理論成果總結(jié)的基礎(chǔ)上,筆者采用文獻(xiàn)分析法、觀察法、問卷調(diào)查法,對新環(huán)境背景下大學(xué)生行為特征及其引導(dǎo)路徑進(jìn)行詳實(shí)地闡述。本文主要研究內(nèi)容包括:(1)闡述了本文的研究背景及意義,介紹本文的主要研究思路和方法;(2)介紹新媒體研究的相關(guān)理論;(3)分析新媒體對大學(xué)生行為特征的影響現(xiàn)狀;(4)分析新媒體對大學(xué)生行為造成的雙重影響以及此背景下大學(xué)生行為失范的原因;(5)提出如何發(fā)揮新媒體對大學(xué)生行為正面引導(dǎo)的對策,為我國高校思想政治教育工作提供一定的理論支撐和引導(dǎo)路徑借鑒;(6)總結(jié)本文的研究觀點(diǎn)及展望。
[Abstract]:In the 21st century, with the change of traditional media, with the development of new media technology and the infiltration of new media to all aspects of people's life, we enjoy the convenience and surprise that it brings us, and at the same time, our way of thinking. New media forms, such as the Internet, have been widely used and popularized among contemporary college students, which have greatly changed the behavior habits of contemporary college students. For example, the political behavior and moral behavior of college students, The Statistics report on China's Internet Development shows that by the end of last year, the total number of Internet users in China was as high as 731 million. The Internet penetration rate is 53.2 percent, which is 3.1 higher than the global average. Among them, the Internet users with higher degrees of college education and above account for Prida 20.6. thus, it can be seen that the penetration rate of new media among the college students is higher than that of other people. College students are the main force of new media users. Of course, the use of new media not only brings opportunities to college students' growth and education, but also poses a new challenge to the ideological and political education of college students. How to give full play to the positive role of the new media in the ideological education of college students and avoid its negative effects has become a new topic and arduous task that universities and colleges should attach importance to in the new period, and how to make good use of the new media, and how to make good use of the new media, This paper mainly studies the behavior characteristics of college students in the new media environment. And how to correctly guide the behavior of college students through ideological and political education. On the basis of summing up the theoretical achievements of the present stage, the author adopts the method of literature analysis, observation and questionnaire survey. The characteristics of college students' behavior and their guiding paths under the new environment background are elaborated in detail. The main research contents of this paper include: 1) the research background and significance of this paper are expounded. This paper introduces the main research ideas and methods of this paper (2) introduces the relevant theories of new media research and analyzes the current situation of new media influence on college students' behavior. 4) analyzes the dual influence of new media on college students' behavior and this background. The reasons why college students' behavior is out of order. (5) how to give full play to the positive guidance of the new media to college students' behavior. To provide certain theoretical support and guide path for ideological and political education in colleges and universities in China.
【學(xué)位授予單位】：中北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G641;G206

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