本文關(guān)鍵詞： 廬山旅游 APP 用戶體驗(yàn) 旅游攻略　出處：《湖北工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在這個(gè)全球一體化的時(shí)代里,隨著移動(dòng)4G網(wǎng)絡(luò)的不斷發(fā)展和移動(dòng)設(shè)備硬件技術(shù)的提升,國(guó)內(nèi)外旅游者們對(duì)于旅游目的地的發(fā)掘和選擇越來(lái)越多并且具有靈活性和移動(dòng)性。另一方面,社會(huì)生活水平也在不斷提升,傳統(tǒng)旅游業(yè)與移動(dòng)互聯(lián)網(wǎng)產(chǎn)業(yè)的融合速度加快,人們的旅行方式開(kāi)始由傳統(tǒng)旅行社安排旅行轉(zhuǎn)而傾向于如何擁有一段更加自由的旅途,這就給全球旅游業(yè)帶去了巨大的挑戰(zhàn)。廬山是“世界文化景觀遺產(chǎn)”,文化底蘊(yùn)極其豐厚。但隨著旅游業(yè)的不斷發(fā)展,廬山旅游也面臨著產(chǎn)業(yè)革新。如何使得廬山風(fēng)景區(qū)在完善現(xiàn)有服務(wù)的同時(shí)挖掘自身潛力,為國(guó)內(nèi)外游客提供更多更好的全方位優(yōu)質(zhì)服務(wù),最終贏得更多的游客是目前迫切需要解決的問(wèn)題。對(duì)于廬山旅游行業(yè)來(lái)說(shuō),無(wú)論是采用什么方式進(jìn)行營(yíng)銷,最關(guān)鍵的在于提升用戶體驗(yàn)。如今,移動(dòng)互聯(lián)網(wǎng)的發(fā)展前景大好,旅游APP成為企業(yè)營(yíng)銷和拓展業(yè)務(wù)的重要工具。制作一款適合廬山旅游的APP不僅便于旅游產(chǎn)品的對(duì)外宣傳和形象展示,更加能夠通過(guò)APP的平臺(tái)分享交流功能促進(jìn)形成良好的用戶互動(dòng)關(guān)系,進(jìn)一步拓展廬山旅游市場(chǎng)。本文通過(guò)分析廬山旅游資源現(xiàn)狀,結(jié)合旅游APP在國(guó)內(nèi)外的發(fā)展?fàn)顩r,研究出適合廬山旅游的APP。廬山旅游APP以提高用戶體驗(yàn)為基礎(chǔ),通過(guò)研究APP界面開(kāi)發(fā)和廬山旅游特色產(chǎn)品搭配,達(dá)到吸引更多游客的效果,為廬山旅游帶去更多的經(jīng)濟(jì)效益。利用eclipse編寫(xiě)代碼部署到tomcat,用MYSQL來(lái)進(jìn)行數(shù)據(jù)庫(kù)設(shè)計(jì),利用tomcat來(lái)對(duì)MYSQL里的數(shù)據(jù)進(jìn)行連接調(diào)用。同時(shí),利用eclipse對(duì)其xml文件的設(shè)計(jì)達(dá)到界面美化的效果。在具體的APP功能設(shè)計(jì)上以分享旅游攻略游記為主,讓攻略能夠及時(shí)的分享到微信、微博上,并且為用戶提供討論交流的平臺(tái),從而推動(dòng)廬山旅游產(chǎn)品的宣傳推廣來(lái)達(dá)到帶動(dòng)廬山旅游經(jīng)濟(jì)發(fā)展的全新變革。
[Abstract]:In this era of global integration, with the continuous development of mobile 4G network and the improvement of hardware technology of mobile equipment. Tourists at home and abroad to explore and choose more and more destinations and have flexibility and mobility. On the other hand, the standard of social life is also constantly improving. Traditional tourism and mobile Internet industry speed up the convergence of people's travel mode began to travel from the traditional travel agencies to tend to how to have a more free journey. This brings a great challenge to the global tourism industry. Lushan is a "world cultural landscape heritage", the cultural heritage is extremely rich, but with the continuous development of tourism. Lushan tourism is also facing industrial innovation. How to make Lushan Scenic area improve its existing services while tapping its own potential to provide more and better comprehensive quality services for domestic and foreign tourists. Ultimately win more tourists is the urgent need to solve the problem. For the Lushan tourism industry, no matter what way to marketing, the most important thing is to improve the user experience. The development of mobile Internet is promising, tourism APP has become an important tool for enterprise marketing and business expansion. Making a APP suitable for Lushan tourism is not only convenient for external publicity and image display of tourism products. Through the APP platform to share the communication function to promote the formation of good user interaction and further expand the Lushan tourism market. This paper analyzes the current situation of Lushan tourism resources. Based on the development of tourism APP at home and abroad, this paper studies the application of APP, which is suitable for Lushan tourism, on the basis of improving the user experience. Through the study of APP interface development and Lushan tourism feature product collocation, to attract more tourists effect. To bring more economic benefits for Lushan tourism. Use eclipse to write code to deploy to tomcat. use MYSQL to design database. Use tomcat to connect the data in MYSQL. At the same time. Using eclipse to design its xml file to achieve the effect of interface beautification. In the specific APP function design to share travel strategy travel notes, so that the strategy can be timely shared to WeChat. Weibo also provides users with a platform for discussion and exchange, thus promoting the promotion of tourism products in Lushan to bring about a new revolution in the development of Lushan tourism economy.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TP311.56

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本文編號(hào)：1491684