本文關(guān)鍵詞：“一帶一路”視域下“宜居新疆”傳播謀略的創(chuàng)新基礎(chǔ)與個案研究　出處：《浙江大學》2017年碩士論文　論文類型：學位論文

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【摘要】：無論從地理學還是歷史學上看,新疆都是一個特殊而重要的區(qū)域。"一帶一路"治國方略的確立,尤其是絲綢之路經(jīng)濟帶的向西延伸,使得新疆不再是國內(nèi)西部大開發(fā)的終端,而是以無可比擬的通道優(yōu)勢,承擔起絲路復興的重任。時代賦予新疆新的歷史機遇,"一帶一路"視域下,新疆的發(fā)展空間被完全打開。新疆地處歐亞內(nèi)陸,幅員遼闊,民族眾多,與八國相鄰,擁有豐富的旅游資源。發(fā)展旅游業(yè)作為一種善的力量、一種良好的投資以及文化傳播的有效途徑,成為國家軟實力的體現(xiàn),與"一帶一路"的國家戰(zhàn)略發(fā)生緊密聯(lián)系。由于缺乏系統(tǒng)整體的謀劃安排,新疆旅游多年來一直處于"大美新疆"這一靜態(tài)的初級層次的宣傳上。本文最大的亮點是提出了 "宜居新疆"的傳播謀略新思維,認為打造一個人文薈萃、風韻獨特、民眾安居樂業(yè)的新疆,吸引更多人流涌入新疆旅游創(chuàng)業(yè),才是打造新疆發(fā)展內(nèi)生動力的關(guān)鍵。本文以天山天池景區(qū)社區(qū)化建設為例,從天池源遠流長的絲路文化基因里,論證"宜居新疆"是歷史與現(xiàn)實、國家與民族共同的選擇。本文采用文獻綜述、歸納演繹等方法,把傳播學理論放入地緣政治、經(jīng)濟合作的研究中去,探討具有可操作性的旅游開發(fā)路徑和模式構(gòu)想。
[Abstract]:In terms of geography and history, Xinjiang is a special and important region. The establishment of "Belt and Road" governing strategy, especially the westward extension of the Silk Road economic belt. So that Xinjiang is no longer the terminal of the large-scale development of the domestic western region, but with the unparalleled channel advantage, it undertakes the heavy task of the silk road renaissance. The times give Xinjiang a new historical opportunity, under the "Belt and Road" horizon. Xinjiang is located in the interior of Eurasia, vast territory, a large number of nationalities, adjacent to the eight countries, with rich tourism resources. Development of tourism as a good force. A good way to invest and spread culture becomes the embodiment of national soft power, which is closely related to the national strategy of "Belt and Road". Due to the lack of systematic overall planning arrangements. Xinjiang tourism has been in the static primary level of propaganda for many years. The biggest bright spot of this paper is to put forward the "livable Xinjiang" communication strategy new thinking, think that to create a cultural meta-collection. Xinjiang, with its unique charm and people living and working in peace and contentment, attracts more people into Xinjiang to start tourism, which is the key to the development of Xinjiang. This paper takes the construction of Tianchi scenic spot in Tianshan as an example. From the long history of Tianchi silk road culture gene, it is proved that "livable Xinjiang" is the common choice of history and reality, the country and the nation. This paper adopts the methods of literature review, induction and so on. This paper puts the theory of communication into the study of geopolitical and economic cooperation, and probes into the operable path and mode of tourism development.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;G206

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相關(guān)期刊論文 前1條

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