本文關(guān)鍵詞：群體性事件中政府對新媒體的應(yīng)用管理研究　出處：《山東大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 群體性事件 政府 新媒體 應(yīng)用管理

【摘要】：伴隨我國政治、經(jīng)濟、社會全面轉(zhuǎn)型的復(fù)雜形勢,自進入21世紀(jì)以來,以表達利益訴求為主要目的的群體性事件呈現(xiàn)"發(fā)生次數(shù)、參與人數(shù)"逐年增加的"雙高"趨勢。而在Web2.0時代,新媒體以其交互、快速的傳播方式為群體性事件的發(fā)生演化起到了重要的動員作用。本研究通過選取"廈門PX項目事件" "湖北石首事件""廣東烏坎事件"這三個具有代表性的典型案例,對目前群體性事件中政府對新媒體的應(yīng)用管理狀況得出如下結(jié)論:(1)新媒體具有即時性、交互性、開放性的信息傳播特征,對政府的危機決策能力、信息公開能力、輿論監(jiān)管能力和政府形象塑造能力造成了巨大挑戰(zhàn);(2)面對新媒體的廣泛沖擊,我國政府積極利用網(wǎng)站新媒體、即時通信新媒體、移動新媒體等平臺對群體性事件加以應(yīng)對處理,并通過完善法律體系、健全管理機構(gòu)、擴大監(jiān)管范圍等方式加大對新媒體的應(yīng)用管理,實現(xiàn)了官民溝通更加順暢、官方輿論影響增強、網(wǎng)絡(luò)媒體環(huán)境優(yōu)化等治理成效;(3)我國政府在新媒體應(yīng)用管理中存在反應(yīng)速度遲緩滯后、缺乏輿論預(yù)警與監(jiān)測、新媒體利用嚴(yán)重不足、新媒體管理方式失當(dāng)、新媒體輿論應(yīng)對乏力的現(xiàn)實困境。其中既有來自于政府層面對新媒體重視意識不足、管理思維方式被動滯后、新媒體管理能力不足的原因,也與網(wǎng)民群體缺乏理性的參與意識和媒介素養(yǎng),以及新媒體本身的傳播特性有關(guān)。為此,我國政府在借鑒發(fā)達國家新媒體應(yīng)用管理經(jīng)驗的基礎(chǔ)上,可以從以下方面加以改進:(1)政府層面:堅持信任獲取、雙向溝通、公共利益至上、放低姿態(tài)的基本原則;加強網(wǎng)絡(luò)輿論的監(jiān)測預(yù)警;增進信息發(fā)布的及時性與準(zhǔn)確性;提高新媒體的應(yīng)用管理意識;提升新媒體的操作應(yīng)用水平;建立新媒體輿論的評價補償機制;(2)政府—網(wǎng)民層面:重視意見領(lǐng)袖的作用;加大網(wǎng)絡(luò)公民媒介素養(yǎng)教育;(3)政府—新媒體層面:建立系統(tǒng)的網(wǎng)絡(luò)治理法律體系;樹立新媒體與傳統(tǒng)媒體融合的自覺意識,積極推動新媒體與傳統(tǒng)媒體的融合。總之,網(wǎng)絡(luò)輿論空間為廣大網(wǎng)民提供了實時的的對話交流空間,讓原本分散的民眾意見能夠迅速匯集成群體性意見,有助于決策的科學(xué)化、合理化,推動政府信息公開。加強新媒體的應(yīng)用管理,就是將網(wǎng)絡(luò)輿論傳播納入到我國的法治進程,實現(xiàn)秩序價值。同時明確公權(quán)力與私權(quán)利的界限,合理把握國家權(quán)力和公共利益的行使范圍,維護公民個人隱私及合法權(quán)益。
[Abstract]:With the complex situation of political, economic and social transformation in our country, since 21th century, the number of times of mass events taking the expression of interests as the main purpose is presented. The number of participants is increasing year by year. In the era of Web2.0, new media is interactive. The rapid communication mode played an important role in mobilizing the occurrence and evolution of group events. This study selected "Xiamen PX Project event" "Shishou event in Hubei Province" and "Wukan incident in Guangdong Province". These three typical cases are representative. This paper draws the following conclusion: 1) New media has the characteristics of instant, interactive and open information dissemination, and the ability of crisis decision-making to the government. The ability of information disclosure, supervision of public opinion and the ability of shaping the image of the government have caused great challenges; Facing the extensive impact of new media, our government actively uses new website media, instant messaging new media, mobile new media and other platforms to deal with mass incidents, and through the improvement of the legal system. Improve the management institutions, expand the scope of supervision and other ways to increase the application of new media management, achieve a more smooth communication between the government and the people, the impact of official public opinion enhanced, network media environment optimization and other governance results; 3) the government of our country has slow response speed in the new media application management, lack of early warning and monitoring of public opinion, serious underutilization of new media and improper management of new media. New media public opinion to deal with the lack of practical difficulties, which is due to the lack of awareness of the new media from the government level, the passive lag of the mode of management thinking, the lack of new media management capacity. It also has something to do with the lack of rational participation consciousness and media literacy of the Internet users and the communication characteristics of the new media itself. Therefore, our government based on the experience of new media application management in developed countries. We can improve the government level from the following aspects: insisting on the basic principles of trust acquisition, two-way communication, public interest first and low posture; Strengthen the network public opinion monitoring and warning; Improving the timeliness and accuracy of information release; To improve the consciousness of application management of new media; Improve the level of new media operation and application; Establishing the evaluation and compensation mechanism of the new media public opinion; (2) Government-Internet users: pay attention to the role of opinion leaders; Strengthen the education of network citizen's media literacy; (3) Government-new media level: establishing a systematic legal system of network governance; Set up the conscious consciousness of new media and traditional media fusion, actively promote the integration of new media and traditional media. In short, the network media space for the majority of Internet users to provide real-time dialogue and exchange space. So that the original scattered public opinions can be quickly aggregated into group views, which is conducive to the scientific and rational decision-making, promote the disclosure of government information, and strengthen the application of new media management. It is to bring the network public opinion dissemination into the legal process of our country, realize the order value, at the same time clear the limits of the public power and the private right, and reasonably grasp the scope of the exercise of the state power and the public interest. To safeguard the privacy and legitimate rights and interests of citizens.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：D631.43;G206

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