本文關(guān)鍵詞：彈幕視頻傳播機(jī)制研究　出處：《北京印刷學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 彈幕 彈幕視頻 亞文化 傳播機(jī)制

【摘要】：“彈幕”起源于日本,是一種可以將受眾評論載入視頻屏幕的新興技術(shù)。近年來,隨著亞文化在我國的不斷興盛,彈幕視頻也受到我國青年群體的熱烈追捧,彈幕視頻網(wǎng)站有如雨后春筍般紛紛出現(xiàn),新穎的視頻觀看體驗和相當(dāng)高的用戶粘性使得傳統(tǒng)視頻網(wǎng)站不得不進(jìn)行改革引入彈幕技術(shù)來吸引更多受眾。但是彈幕視頻尚處于發(fā)展探索階段,存在的問題和爭議也不容忽視。本研究以彈幕視頻為研究對象,以傳播學(xué)為理論依據(jù),通過對彈幕視頻傳播機(jī)制的分析,總結(jié)出彈幕視頻現(xiàn)存問題并提出解決措施和發(fā)展策略。緒論部分介紹了本論文的研究背景、彈幕視頻的國內(nèi)外研究現(xiàn)狀,并對研究所用的研究方法進(jìn)行說明。第二章概述了彈幕視頻的簡介和興起原因,就彈幕視頻的概念、起源、彈幕播放器和目前國內(nèi)幾家主要彈幕視頻網(wǎng)站做了相關(guān)介紹。第三章從彈幕視頻的傳播對象和傳播特點兩方面對彈幕視頻進(jìn)行分析。在前文論述的基礎(chǔ)上,第四章和第五章作為本文的研究重點,運用傳播學(xué)理論知識,首先將彈幕視頻從傳播機(jī)制的整體進(jìn)行把握,再具體到傳播者、受眾、傳播內(nèi)容、傳播媒介和反饋五個傳播要素進(jìn)行分析,并且論述了經(jīng)典的傳播模式,從而闡釋出彈幕視頻的新型傳播模式。最后指出彈幕視頻在發(fā)展中存在的問題,提出解決對策,為彈幕視頻健康發(fā)展提供良好的環(huán)境與條件,并對彈幕視頻的發(fā)展趨勢做出分析,旨在為彈幕視頻今后的研究有所啟示,這也是本論文研究的意義之所在。
[Abstract]:"projectile screen" originated in Japan, is a new technology that can load the audience comments into video screen. In recent years, with the development of subculture in our country, the project-screen video has been enthusiastically sought after by the youth groups in our country. Screen video sites have sprung up like bamboo shoots. Novel video viewing experience and high user stickiness make traditional video websites have to reform and introduce projectile technology to attract more audiences. But projectile video is still in the exploration stage. The existing problems and disputes can not be ignored. This study takes projectile video as the research object, and takes the communication theory as the theoretical basis, through the analysis of the projectile video transmission mechanism. Summarize the existing problems of projectile video and put forward the solution and development strategy. The introduction part introduces the research background of this paper and the research status of projectile video at home and abroad. The second chapter summarizes the introduction and rise of projectile video, the concept and origin of projectile video. The projectile player and several main domestic projectile video websites are introduced. The third chapter analyzes the projectile video from two aspects: the object and the characteristics of the projectile video. On the basis of the previous discussion. Chapter 4th and Chapter 5th as the focus of this paper, using the theory of communication knowledge, first of all, project-screen video from the overall communication mechanism to grasp, and then specific to the communicator, audience, communication content. The five elements of communication media and feedback are analyzed, and the classical communication mode is discussed, so as to explain the new communication mode of projectile video. Finally, the problems existing in the development of projectile video are pointed out. Put forward the solution, provide a good environment and conditions for the sound development of projectile video, and make an analysis of the development trend of projectile video, in order to provide inspiration for the research of projectile video in the future. This is also the significance of this paper.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 吳煒華;;想象的U-Turn:從媒介生態(tài)的視角看中國電視的轉(zhuǎn)型[J];廣告大觀(綜合版);2014年12期

2 詹雪美;;淺析彈幕視頻網(wǎng)站在我國的發(fā)展[J];大眾科技;2014年10期

3 潘sブ，

本文編號：1397078