本文關(guān)鍵詞：時(shí)政新媒體“俠客島”短視頻欄目策劃方案　出處：《浙江大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 俠客島 短視頻 內(nèi)容策劃 傳播效果

【摘要】："俠客島"微信公眾號(hào)創(chuàng)建于2014年2月,最初是人民日?qǐng)?bào)海外版的5個(gè)年輕人的業(yè)余創(chuàng)意,到如今則成了人民日?qǐng)?bào)海外版最重要新媒體平臺(tái)之一。在訪談中筆者注意到,作為一個(gè)主打時(shí)政解讀的公眾號(hào),"俠客島"的成功離不開創(chuàng)意的轉(zhuǎn)型。從最初的由內(nèi)部人員寫作到之后向眾多專家學(xué)者約稿,從純圖文內(nèi)容運(yùn)營(yíng)到嘗試在線直播,再到之后嘗試短視頻內(nèi)容生產(chǎn),創(chuàng)意的轉(zhuǎn)型一直沒有停止過。本項(xiàng)目策劃源自"俠客島"對(duì)短視頻生產(chǎn)的探索,由于缺乏相關(guān)經(jīng)驗(yàn),團(tuán)隊(duì)決定從借鑒的角度出發(fā),考察了國內(nèi)外知名媒體和商業(yè)平臺(tái)的短視頻產(chǎn)品,從中總結(jié)相關(guān)成功的經(jīng)驗(yàn),并逐步轉(zhuǎn)化為能夠短期內(nèi)投入生產(chǎn)的具體方案,結(jié)合微信公眾平臺(tái)的實(shí)際情況考慮,擬開設(shè)一個(gè)全新的短視頻欄目——"速讀"。欄目從年輕用戶的角度出發(fā),在選題策劃、內(nèi)容和呈現(xiàn)方式上都經(jīng)過精心安排,在試運(yùn)營(yíng)的13期推送中取得了令人滿意的成果,為"俠客島"團(tuán)隊(duì)在日后對(duì)短視頻的常態(tài)化生產(chǎn)提供了經(jīng)驗(yàn)依據(jù)。
[Abstract]:Knight island WeChat public, founded in February 2014, is the first of 5 young people's Daily Overseas Edition of the amateur creative, now has become one of the most important people's Daily Overseas Edition of the new media platform. In the interview, the author noticed, as a main public interpretation of politics, "the transformation of Knight island" success cannot do without creativity. From the original manuscripts by internal staff writing to many experts and scholars try to live online, from pure graphic content to try to run, after a short video content production, creative transformation has not stopped. The project planning from the exploration of "Knight island" on short video production, due to lack of experience, the team decided to start from the reference point, examines the short video products at home and abroad well-known media and business platform, summarize relevant experience from success, and gradually transformed to the short term investment The concrete scheme of production, considering the actual situation of the WeChat public platform, intends to open a new short video column -- "speed reading". Young column from the user's point of view, in the planning of topics, content and presentation have been carefully arranged, in the test operation of the 13 period of push is satisfactory results for the knight Island team in the days after the normal production of short video provides empirical basis.

【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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本文編號(hào)：1383563