本文關(guān)鍵詞：媒介訴求、場景使用與傳播依賴：關(guān)于北京市老年群體微信使用的調(diào)查分析　出處：《四川外國語大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 老年群體 微信使用 媒介訴求 場景使用 傳播依賴

【摘要】：隨著老齡化的程度逐漸加深,社會(huì)給予了老年群體越來越高的關(guān)注。同時(shí),微信作為一種即時(shí)通訊工具,其發(fā)展速度快、影響范圍廣,目前已有相當(dāng)數(shù)量的老年人開始使用微信。老年群體使用微信不僅有利于該群體緊隨時(shí)代發(fā)展的腳步,同時(shí)也有利于社會(huì)對(duì)該群體進(jìn)行精神關(guān)懷。在此背景下,本文以60歲以上使用微信的老年人為研究對(duì)象,探究老年群體微信的接觸、使用及影響問題。研究方法采用以定量研究的研究方法。本論文共涉及五個(gè)部分,第一部分為緒論,涉及到問題的提出、已有研究成果綜述、理論依據(jù)和研究意義,綜述部分包括老年群體的媒介接觸和使用現(xiàn)狀以及微信的研究情況,理論依據(jù)涉及到創(chuàng)新擴(kuò)散理論和使用與滿足理論。第二部分為研究設(shè)計(jì),涉及到研究對(duì)象、研究方法、研究假設(shè)以及研究問卷的設(shè)計(jì)。第三部分為結(jié)果描述,包括調(diào)查問卷的發(fā)放和回收情況、調(diào)查問卷結(jié)果頻數(shù)分析及描述性分析和交叉分析。第四部分為結(jié)果討論,通過對(duì)北京市老年人微信的接觸狀況及感受的總結(jié),基于創(chuàng)新擴(kuò)散理論的對(duì)老年群體微信接觸的規(guī)律探究;基于使用與滿足理論對(duì)老年群體微信使用特性及影響探究,包括老年群體的微信媒介訴求、老年群體的微信場景使用和老年群體的傳播依賴。第五部分為結(jié)語,主要是對(duì)本研究的結(jié)論的總結(jié)和建議,還有對(duì)本研究不足之處的總結(jié),最終提出相關(guān)建議并為微信傳播在促進(jìn)老年人精神關(guān)懷問題上提供參照。
[Abstract]:With the gradual deepening of the aging, the society has paid more and more attention to the elderly. At the same time, WeChat, as an instant messaging tool, has developed rapidly and has a wide range of influence. At present, a considerable number of elderly people have started to use WeChat. The use of WeChat not only helps the group to follow the pace of development of the times, but also helps the society to carry out spiritual care for this group. In this context. In this paper, the elderly over 60 years old using WeChat as the research object, to explore the contact, use and impact of the elderly group WeChat. The research methods are quantitative research methods. This paper involves five parts. The first part is the introduction, involving the question raised, the existing research results, theoretical basis and research significance, including the media contact and use of the elderly groups and the status quo of WeChat research. The second part is about the research design, the research object, the research method, the research hypothesis and the design of the questionnaire. The third part is the result description. Including the distribution and recovery of questionnaires, the frequency analysis of questionnaire results and descriptive analysis and cross-analysis. 4th as the results of discussion, through the Beijing elderly WeChat exposure and feelings summary. Based on the theory of innovation diffusion, the law of the contact of the old people's WeChat is explored. Based on the theory of use and satisfaction, this paper explores the characteristics and effects of the use of WeChat in elderly groups, including the demands of WeChat media for the elderly, the use of WeChat scene for the elderly and the communication dependence of the elderly. Part 5th is the conclusion. It is mainly the conclusion and suggestion of this study, as well as the summary of the deficiency of this study, and finally puts forward the related suggestions and provides the reference for WeChat communication in promoting the elderly spiritual care.
【學(xué)位授予單位】：四川外國語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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本文編號(hào)：1367125