本文關(guān)鍵詞： 自媒體 馬克思主義大眾化 機(jī)遇 挑戰(zhàn)　出處：《安徽大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著互聯(lián)網(wǎng)技術(shù)的不斷發(fā)展,互聯(lián)網(wǎng)已經(jīng)與人們的日常生活息息相關(guān)�；ヂ�(lián)網(wǎng)替代了傳統(tǒng)的信息傳播模式,與人們的日常生活緊密相連,開(kāi)始對(duì)人們生活的方方面面都產(chǎn)生了極為重要的影響,且因互聯(lián)網(wǎng)技術(shù)的應(yīng)用范圍不斷擴(kuò)大,其對(duì)于人類生活各方面的影響程度也在不斷加大。而互聯(lián)網(wǎng)技術(shù)對(duì)于傳播媒體方面的影響,則是催生了自媒體這一新興的信息資訊傳播模式的誕生,并由于自媒體的不斷發(fā)展而重新打造了全新的文化傳播形式和新聞媒體發(fā)展模式,可以說(shuō)自媒體已經(jīng)無(wú)可爭(zhēng)議的成為了未來(lái)媒體以及信息資訊傳播的重要發(fā)展趨勢(shì)之一。而對(duì)于馬克思主義大眾化來(lái)說(shuō),原有的以傳統(tǒng)媒體以及官方媒體為主要信息載體,以單方面的強(qiáng)制宣傳為主要表現(xiàn)形式的信息傳播模式顯然已經(jīng)不再適合當(dāng)前因自媒體技術(shù)的不斷發(fā)展而形成的新的信息資訊傳播氛圍了。在這樣的現(xiàn)實(shí)背景下,本文將自媒體環(huán)境下當(dāng)代中國(guó)馬克思主義大眾化的機(jī)遇與挑戰(zhàn)作為本文的研究課題,從受到自媒體信息資訊傳播形式而形成的媒體環(huán)境入手,結(jié)合著自媒體的特點(diǎn)以及馬克思主義大眾化的需求,從機(jī)遇以及挑戰(zhàn)兩方面分析自媒體對(duì)當(dāng)代中國(guó)馬克思主義大眾化的影響。為了保證本文的課題研究即切合實(shí)際又具備一定的理論深度,本文綜合采用文獻(xiàn)分析法、比較分析法、系統(tǒng)分析法、案例分析法,對(duì)當(dāng)代中國(guó)馬克思主義大眾化在自媒體環(huán)境下的發(fā)展境遇與面臨的挑戰(zhàn)進(jìn)行全方位的闡述與分析。本篇論文主要從五個(gè)部分由淺及深地展開(kāi)論述:在本文的緒論中,筆者對(duì)研究的背景依據(jù)、研究的目的意義、學(xué)術(shù)界研究現(xiàn)狀以及本文采取的研究方法和本文的創(chuàng)新之處給予了簡(jiǎn)明介紹。在本文的第一章中,筆者對(duì)自媒體和馬克思主義大眾化這兩個(gè)概念進(jìn)行了分別的介紹,并對(duì)其特征及表現(xiàn)出來(lái)的類型進(jìn)行了探討。首先對(duì)什么是自媒體進(jìn)行了概念梳理。指出所謂自媒體就是在當(dāng)前互聯(lián)網(wǎng)時(shí)代信息傳播短、平、快的趨勢(shì)影響下,以區(qū)別過(guò)去傳統(tǒng)官方媒體的以個(gè)人或者小集體的形式向特點(diǎn)人群、群體或者非特定的人群以及群體傳播信息資訊的新媒體的總稱。然后又對(duì)自媒體本身所展現(xiàn)出的特點(diǎn)進(jìn)行了概括。筆者將自媒體的主要特征從信息多樣化、傳播高速化和使用群體全民化這三點(diǎn)進(jìn)行展開(kāi),并逐一對(duì)每一項(xiàng)特征所次生出的優(yōu)缺點(diǎn)進(jìn)行了分別論述,旨在能夠全面辯證地看待自媒體。接著對(duì)在我國(guó)當(dāng)前主要的幾種自媒體類型進(jìn)行了分類介紹,以使用熱度及廣度介紹了以新浪微博為代表的社交化媒體平臺(tái);以騰訊QQ、微信為代表的社會(huì)化溝通平臺(tái)以及以百度貼吧、豆瓣、知乎為代表的論壇化社交平臺(tái)。在完成了對(duì)自媒體相關(guān)概述之后,筆者將重點(diǎn)放在了當(dāng)代中國(guó)馬克思主義大眾化的概述上來(lái),對(duì)馬克思主義大眾化的內(nèi)容及對(duì)象進(jìn)行了梳理,羅列出了當(dāng)代中國(guó)馬克思主義大眾化的對(duì)象因地域差異和身份差異,需要有針對(duì)性的進(jìn)行大眾化工作的必要性。在本章的最后,筆者將自媒體和當(dāng)代中國(guó)馬克思主義大眾化二者有機(jī)地結(jié)合在一起,對(duì)自媒體環(huán)境下當(dāng)代中國(guó)馬克思主義大眾化的必要性進(jìn)行了分析。先是適當(dāng)介紹了我國(guó)馬克思主義大眾化在以往傳統(tǒng)媒體背景下的發(fā)展?fàn)顩r,再是引出自媒體出現(xiàn)后使當(dāng)代中國(guó)馬克思主義大眾化發(fā)生的一系列重大變革,這些變革有有利的一面也有有害的一面,引出第二、三章即本文的重點(diǎn)也是本文的研究主題:自媒體環(huán)境下當(dāng)代中國(guó)馬克思主義大眾化的機(jī)遇與挑戰(zhàn)。這一節(jié)內(nèi)容起到對(duì)全文承上啟下的作用。本文的第二章即展開(kāi)了對(duì)自媒體環(huán)境為當(dāng)代中國(guó)馬克思主義大眾化帶來(lái)的全新機(jī)遇的全面論述。筆者在論文的第一章中,對(duì)自媒體呈現(xiàn)的特點(diǎn)進(jìn)行梳理概括的時(shí)候,將自媒體的特點(diǎn)從正反兩面即優(yōu)點(diǎn)缺點(diǎn)進(jìn)行了分別介紹。因此在本章節(jié)中,就是對(duì)由自媒體的優(yōu)點(diǎn)為當(dāng)代中國(guó)馬克思主義大眾化帶去的全新發(fā)展機(jī)遇的展開(kāi)。從自媒體的豐富性充裕了馬克思主義大眾化的信息資源、自媒體的網(wǎng)狀性擴(kuò)大了馬克思主義大眾化的輻射范圍、自媒體的即時(shí)性加快了馬克思主義大眾化的傳播速率以及自媒體的平等性增加了群眾對(duì)馬克思主義大眾化的參與熱情這四點(diǎn)對(duì)自媒體的優(yōu)點(diǎn)對(duì)當(dāng)代中國(guó)馬克思主義大眾化帶去的良性互動(dòng)給予分別論述和探討。本文的第三章是對(duì)自媒體的缺點(diǎn)為當(dāng)代中國(guó)馬克思主義大眾化帶去的挑戰(zhàn)展開(kāi)的論述。分別通過(guò)自媒體意識(shí)的多元化沖擊了馬克思主義的指導(dǎo)地位、自媒體傳播的隨意性限制了馬克思主義大眾化實(shí)效性的提升、自媒體信息的碎片化減小了馬克思主義大眾化實(shí)效性的成果以及自媒體應(yīng)用的靈活性弱化了馬克思主義大眾化的可信度。對(duì)自媒體的缺點(diǎn)為當(dāng)代中國(guó)馬克思主義大眾化帶去的負(fù)面影響的具體展開(kāi)。第四章是針對(duì)第二、三章中論述的機(jī)遇和挑戰(zhàn)所提出的對(duì)策性建議的總結(jié)。即采用什么樣的辦法可以幫助我們?cè)诟玫刈プC(jī)遇的同時(shí)抵御挑戰(zhàn)。筆者就當(dāng)前環(huán)境下共提出了四點(diǎn)策略建議,即加強(qiáng)當(dāng)代中國(guó)馬克思主義大眾化在自媒體環(huán)境中的陣地建設(shè)、堅(jiān)持正確自媒體輿論導(dǎo)向以加快馬克思主義大眾化實(shí)現(xiàn)步伐、構(gòu)建自媒體有效監(jiān)管機(jī)制和評(píng)價(jià)體系以保障馬克思主義大眾化有序推進(jìn)以及增強(qiáng)自媒體環(huán)境下馬克思主義大眾化的公眾影響力。筆者從這四條建議旨在通過(guò)陣地建設(shè)讓馬克思主義大眾化在自媒體環(huán)境中大展拳腳、正確輿論引導(dǎo)使馬克思主義大眾化穩(wěn)住步伐、監(jiān)管機(jī)制和評(píng)價(jià)體系的構(gòu)造為馬克思主義大眾化凈化自媒體環(huán)境氛圍、增強(qiáng)馬克思主義大眾化在自媒體環(huán)境中的公眾影響力。
[Abstract]:With the continuous development of Internet technology, the Internet has been closely linked with people's daily life. The Internet instead of the traditional mode of information dissemination, is closely linked with people's daily life, on all aspects of people's lives has a very important effect, and because of the scope of application of Internet technology continues to expand, its effect on the the degree of various aspects of human life are also increasing. And the influence of Internet technology for the dissemination of the media, since the media is the birth of this new information communication mode, and due to the continuous development of the media and re create the cultural dissemination form and the news media a new development model, it can be said from the media it has become one of the important development trend of the media and information dissemination of information in the future. As for the popularization of the Marx doctrine, the original In the traditional media and the official media as the main carrier of information, dissemination of information to enforce unilateral propaganda as the main form of the model is clearly no longer suitable for the current due to the continuous development of media technology and the formation of new information dissemination of information in the real atmosphere. Under this background, this paper from the opportunities and challenges of media environment under the contemporary Chinese Marx doctrine popular as the research topic of this paper, from self media form information and the formation of the media environment, combining with the characteristics of the media and the Marx doctrine popular demand, analysis the impact on contemporary China Marx's mass media from two aspects in order to ensure the opportunities and challenges. This research topic is practical and has a certain theoretical depth, this thesis makes use of literature analysis, comparative analysis, system analysis Method, case analysis method, on the China Marx doctrine popular in self development situation of media environment and the challenges described and comprehensive analysis. This paper is mainly from five parts from shallow and deep discussion: in Chapter 1, the author on the basis of the research background, purpose and significance the research, research methods and the research situation and the innovation gives a concise introduction. In the first chapter, the author of the media and the popularization of the Marx doctrine of the two concepts were introduced, and the type of its features and displays are discussed. First of all what is the media concept. It is pointed out that the so-called self media is the dissemination of information in the current Internet era is short, flat, fast trend under the influence of the past to distinguish by an individual or a small set of traditional official media The form to the characteristics of population, population or non specific population groups and new media in the dissemination of information on the information in general. Then the characteristics of the media itself since the show was summarized. The main characteristics of the media from the variety of information dissemination speed and the use of all these three groups were carried out. The advantages and shortcomings of each one by one of the characteristics of secondary has been discussed respectively, aims to be a comprehensive dialectical view from the media. Then in our current several main media types were introduced, using heat and breadth of social introduced to Sina micro-blog as the representative of the media platform to Tencent QQ; WeChat, as the representative of the social communication platform, with Baidu Post Bar, watercress, known as the representative of the forum of the social networking platform. At the completion of the relevant media after the summary, the author will focus on the Overview of contemporary China popularization of the Marx doctrine, the content and object of the Marx doctrine popular carried out and set out the object of contemporary Chinese Marx doctrine popular because of the geographical differences and differences of status, there is need for the popularization of the need. At the end of this chapter, the author will self the media and the contemporary China Marx's popularity in the organic combination of the two together, the necessity of the media environment of contemporary Chinese popularization of the Marx doctrine was analyzed. The first is the appropriate introduces the development status of China's Marx doctrine popular in traditional media background, and then is drawn from the media after the emergence of a a series of major changes in modern China Marx's popularity occurred, these changes are beneficial side also have harmful side, leads to the second, third chapter is the focus of this article Research topic: opportunities and challenges from the media environment of contemporary China popularization of the Marx doctrine. The contents of this section to the role. The second chapter is carried out fully discusses new opportunities from the media environment for the contemporary China Marx's popularity brought by the author. In the first chapter of the thesis and when the summary of characteristics from media, since the media will feature from both sides of the advantages and disadvantages were introduced respectively. So in this chapter, is to launch a new development opportunity for the contemporary media by the advantages of self Chinese Marx socialist popular take from the rich from the media. The abundance of the Marx doctrine popular information resources, since the network media to expand the scope of radiation of Marx's popular instant, since the media to speed up the popularization of the Marx doctrine The equality propagation rate as well as from the media to increase the participation of the four points on the advantages of enthusiasm from the media on contemporary Chinese Marx's popularity to the interaction of the masses of the Marx doctrine popular given separately discussion. The third chapter is on the point of contemporary media since the lack of China Marx doctrine popular with to challenge the discussion. The impact of Marx's self consciousness respectively through the diversification of media's guiding position, since the media randomness limits the effectiveness of Marx's popular promotion, since the media information fragmentation reduces the effectiveness of the Marx doctrine popular achievements and flexibility since the media application weakened Marx the popularization of the credibility of the concrete expansion of the negative impact on the media for the shortcomings of contemporary Chinese Marx's popularity to. In the fourth chapter Is the countermeasures and suggestions are proposed for the second, third chapter discusses the challenges and opportunities in the summary. Using what kind of approach can help us to resist challenges while better seize opportunities. The current environment is put forward four suggestions, strengthening the contemporary Chinese Marxism popularization of Marx in a media environment in the construction, adhere to the correct guidance of public opinion from the media to accelerate the pace of implementation of the Marx doctrine popular, since the media construct effective supervision mechanism and evaluation system in order to protect the Marx doctrine popular orderly and enhanced from the media environment of Marx's popular public influence. The author from the four suggestions through the construction for the Marx doctrine in the mass media environment exhibition fist, the correct guidance of public opinion to the Marx doctrine popular pace, evaluation and supervision mechanism The structure of the system is the popularization of Marx doctrine to purify the atmosphere of the self media environment and enhance the public influence of the popularization of Marx in the self media environment.

【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D61

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