本文關(guān)鍵詞：情境危機(jī)溝通理論下政府危機(jī)公關(guān)策略研究　出處：《華東師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：情境危機(jī)溝通理論是依據(jù)不同的危機(jī)類型和危機(jī)情境,為組織制定不同的危機(jī)應(yīng)對(duì)和溝通策略的理論。作為一套較為完整的理論系統(tǒng),情境危機(jī)溝通理論能夠?yàn)槲C(jī)公關(guān)的展開提供運(yùn)行模型和具體策略。通過相關(guān)的研究和論證,情境危機(jī)溝通理論在非公共領(lǐng)域的有效性已經(jīng)得到了證實(shí),但在公共領(lǐng)域的適用性仍有待研究。在當(dāng)危機(jī)涉及到政府時(shí),主體的多元化和更為復(fù)雜的危機(jī)情境,會(huì)讓政府危機(jī)公關(guān)的開展更有難度。社會(huì)轉(zhuǎn)型期的陣痛會(huì)給社會(huì)帶來不穩(wěn)定因素,公共領(lǐng)域危機(jī)發(fā)生的頻率持續(xù)提升。涉及公共領(lǐng)域的危機(jī)頻發(fā)要求政府必須有一套較為健全的危機(jī)公關(guān)策略和機(jī)制,來應(yīng)對(duì)可能發(fā)生和已經(jīng)發(fā)生的危機(jī),并通過危機(jī)公關(guān)活動(dòng)減少危機(jī)對(duì)政府形象帶來的傷害。本文運(yùn)用案例分析法和文獻(xiàn)法,選取"11·24"豐城發(fā)電廠倒塌事故和"7·19"邢臺(tái)洪災(zāi)為案例,探求情境危機(jī)溝通理論在政府危機(jī)公關(guān)實(shí)踐中的可行性,尋找出在實(shí)踐中存在的問題,探索問題發(fā)生的原因并尋找出解決方案,使得情境危機(jī)溝通理論得以更好的指導(dǎo)政府危機(jī)公關(guān)的實(shí)踐。本文在第一章緒論部分部分首先對(duì)情境危機(jī)溝通理論、危機(jī)公關(guān)等國內(nèi)外相關(guān)研究進(jìn)行了較為細(xì)致的梳理,并對(duì)相關(guān)的核心概念進(jìn)行了界定。在第二章中,本文將對(duì)情境溝通理論的理論基礎(chǔ)、發(fā)展歷史以及詳細(xì)內(nèi)容進(jìn)行介紹,并探討情境危機(jī)溝通理論對(duì)政府進(jìn)行危機(jī)公關(guān)所帶來的啟示。第三章中,本文選取了兩個(gè)較為有代表性的案例,通過案例驗(yàn)證情境危機(jī)溝通理論運(yùn)用于政府危機(jī)公關(guān)的可能性,提出認(rèn)為在情境危機(jī)溝通理論的實(shí)際運(yùn)用過程中存在危機(jī)主體多元化、危機(jī)情境復(fù)雜化、缺乏對(duì)媒體的重視以及情感因素缺少四大問題,探究了問題產(chǎn)生的原因。最后一章中,本文將情境危機(jī)溝通理論在政府危機(jī)公關(guān)實(shí)踐中所出現(xiàn)的四個(gè)方面的問題,尋找出優(yōu)化和解決的路徑,讓情境危機(jī)溝通理論能夠更好的為政府危機(jī)公關(guān)提供更多幫助。
[Abstract]:The theory of situational crisis communication is based on different crisis types and crisis situations, and makes different crisis response and communication strategies for the organization. It is a relatively complete theoretical system. The theory of situational crisis communication can provide the operational model and specific strategy for the development of crisis public relations. Through relevant research and demonstration, the validity of situational crisis communication theory in non-public domain has been proved. However, the applicability of the public domain is still to be studied. When the crisis involves the government, the diversification of the subject and the more complex crisis situation. It will make it more difficult for the government to carry out crisis public relations. The labor pain in the social transition period will bring the unstable factors to the society. The frequency of public domain crisis continues to increase. The frequent occurrence of crisis involving the public domain requires the government to have a set of relatively sound crisis public relations strategy and mechanism to deal with the possible and existing crises. And through the crisis of public relations activities to reduce the crisis on the image of the government harm. This paper selects "11 路24" Fengcheng Power Plant collapse accident and "7.19" Xingtai Flood disaster as cases to explore the feasibility of situational crisis communication theory in the practice of government crisis public relations. Find out the problems in practice, explore the causes of the problems and find solutions. The theory of situational crisis communication can better guide the practice of government crisis public relations. In the first chapter, the introduction part of the first part of the context of crisis communication theory. Crisis public relations and other related studies at home and abroad have been carefully combed, and related core concepts have been defined. In the second chapter, the theoretical basis of situational communication theory will be discussed in this paper. The development history and detailed content of the introduction, and explore the situation of crisis communication theory to the government crisis public relations. Chapter three, this paper selected two more representative cases. Through the case study on the possibility of applying situational crisis communication theory to the government crisis public relations, the author puts forward that the crisis subject is diversified and the crisis situation is complicated in the practical application of situational crisis communication theory. Lack of attention to the media and emotional factors lack of four major issues, explore the causes of the problem. The last chapter. In this paper, the situation of crisis communication theory in the practice of government crisis public relations in the four aspects of the problems, to find out the optimization and solution of the path. The theory of situational crisis communication can provide more help for government crisis public relations.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D63

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