假冒產(chǎn)品在世界范圍內(nèi)非常廣泛。這一現(xiàn)象影響了包括化肥、食品、電影、藥品、計算機軟件、音樂和機械共享在內(nèi)的所有產(chǎn)品類別。此前的調(diào)查強調(diào)了欺騙性偽造,即消費者意外地購買假冒商品,而對消費者有意購買假冒商品的非欺騙性偽造則較少考慮。此外,仿冒品供應(yīng)方面也引起了學(xué)者和研究者的高度關(guān)注,而對消費者購買灰色產(chǎn)品動機的研究卻很少。大部分的研究都是在發(fā)達國家背景下進行的,很少有人關(guān)注對假冒產(chǎn)品購買意圖態(tài)度的中介效應(yīng)。此外,理性行為理論（tra）和計劃行為理論（tpb）主要用于西方文化;然而,對于維持理論在其他文化中的良好應(yīng)用的假設(shè),還沒有任何澄清（Solomon等人,2006年）。以前的文獻強調(diào)了地球的跨文化研究;然而,結(jié)論并不支持理論在不同文化中的有效概括（Bagozzi等人,2000年）。研究人員一方面通過調(diào)查影響喀麥隆和中國消費者購買假冒產(chǎn)品意向的主要群體因素,減少了發(fā)展中國家和新興國家的非欺騙性假冒缺乏文獻。這項研究進一步檢驗了對購買假貨的意圖所采取的中介作用態(tài)度。確定影響喀麥隆和中國消費者購買假冒產(chǎn)品而非原創(chuàng)產(chǎn)品的主要動機的新的方面,而以往的研究沒有考慮到這一點。此外,我們應(yīng)用了買方行為理論... 

【文章來源】：對外經(jīng)濟貿(mào)易大學(xué)北京市 211工程院校 教育部直屬院校

【文章頁數(shù)】：210 頁

【學(xué)位級別】：博士

【文章目錄】：
摘要
ABSTRACT
CHAPTER1 INTRODUCTION
    1.1 Research background
    1.2 Research problem
    1.3 Research objectives
    1.4 Research questions
    1.5 Research originality/value
    1.6 Research methodology
    1.7 Delimitation of scope of the Research
    1.8 Research organization
    1.9 Chapter summary
CHAPTER2 LITERATURE REVIEW
    2.1 Overview of counterfeiting
    2.2 General descriptions
    2.3 Supply side investigations
    2.4 Demand side investigations
    2.5 Legal issues and legislatives concerns
    2.6 Managerial guidelines to avert counterfeit trade
    2.7 Cross-countries studies related to counterfeits
    2.8 Chapter summary
CHAPTER3 :THEORY,CONCEPTUAL FRAMEWORK AND HYPOTHESES
    3.1 Theory
        3.1.1 Howard& Sheth(1969)paradigm
        3.1.2 Theory of Planned Behavior
        3.1.3 Utility theory
    3.2 Conceptual framework
    3.3 Hyphotheses
        3.3.1 Counterfeit Proneness
        3.3.2 Risk factors and attitude relationship
        3.3.3 Personality factors and attitude relationship
        3.3.4 Socio-cultural factors and attitude relationship
        3.3.5 Economic factors and attitude relationship
        3.3.6 Marketing factors and attitude relationship
        3.3.7 Attitude and purchase intention relationship
    3.4 Chapter summary
CHAPTER4 :RESEARCH METHODOLOGY AND METHODS
    4.1 Research approach
    4.2 Research paradigm
    4.3 Data sources
        4.3.1 Primary data
        4.3.2 Secondary data
    4.4 Research design
    4.5 Methods
        4.5.1 Sampling design
        4.5.2 Research method
        4.5.3 Research strategy
        4.5.4 Data collection procedures
            4.5.4.1 Survey method
            4.5.4.2 Cross-sectional survey
            4.5.4.3 Survey approach
        4.5.5 Sampling approach
            4.5.5.1 Population
            4.5.5.2 Sampling techniques
            4.5.5.3 Sampling procedures
                4.5.5.3.1 Purposive sampling
                4.5.5.3.2 Convenience sampling
                4.5.5.3.3 Sampling size
    4.6 Measure
    4.7 Questionnaire survey
    4.8 Pretesting
    4.9 Validation instruments
        4.9.1 Validity
        4.9.2 Reliability
        4.9.3 Components of the questionnaire
        4.9.4 Ethical considerations
    4.10 Chapter summary
CHAPTER5 :DATA ANALYSES AND RESULTS
    5.1 Data presentation and analytical techniques
    5.2 Analysis of the group factors influencing Cameroonian and Chinese consumers’attitude
    5.3 Analysis of the factors that have an impact on the possibility that Cameroonian and Chinese consumers’will deliberately purchase counterfeits
    5.4 Demographic description of respondents
        5.4.1 Gender
        5.4.2 Age
        5.4.3 Education
        5.4.4 Income level
    5.5 Reliability analysis
    5.6 Results and analyses
        5.6.1 Marketing factors affecting consumers’attitudes towards purchasing counterfeit
        5.6.2 Marketing factors affecting Cameroonian and Chinese consumers
        5.6.3 Economic factors affecting consumers’attitudes
        5.6.4 Economic factors affecting Cameroonian and Chinese consumers
        5.6.5 Personality factors affecting consumers’attitudes
        5.6.6 Personality factors affecting Cameroonian and Chinese consumers
        5.6.7 Socio-cultural factors affecting attitudes
        5.6.8 Socio-cultural factors affecting Cameroonian and Chinese consumers
        5.6.9 Risk factors affecting consumers attitudes
        5.6.10 Risk factors affecting Cameroonian and Chinese consumers
    5.7 Chapter summary
CHAPTER6 :DISCUSSION,IMPLICATIONS,LIMITATIONS AND FURTHER RESEARCH
    6.1 Discussion
    6.2 Theoretical contributions
    6.3 Practical contributions
    6.4 Implications for Governments,Companies/Organizations,Managers
    6.5 Limitations and further research
    6.6 Conclusion
REFERENCES
APPENDIX RESEARCH QUESTIONNAIRE
    A Questionnaire(Chinese)
    B Questionnaire(English)
ACKNOWLEDGEMENT
PERSONAL RESUME



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