發(fā)布時間：2018-05-04 15:19

  本文選題：動漫形象 + 兒童玩具��； 參考：《湖北工業(yè)大學(xué)》2017年碩士論文

【摘要】：當(dāng)今社會,育兒教育已經(jīng)成為了每個家庭的必修課,而“如何充分運用現(xiàn)代科技手段,更加科學(xué)合理的育兒”更是成為了人類社會發(fā)展中長期日新月異、實時備受矚目的焦點。進(jìn)入20世紀(jì)以來,兒童玩具,作為啟迪和引導(dǎo)孩子的智力發(fā)育、習(xí)慣養(yǎng)成和能力訓(xùn)練的工具,越來越成為許多設(shè)計者、生產(chǎn)商和銷售商中的“金元寶”、“發(fā)財樹”,在兒童玩具被引入工業(yè)化、產(chǎn)業(yè)化之后,從功能定位、產(chǎn)品種類、文化層次、適用人群等各個方面都進(jìn)行了飛速的發(fā)展和更新?lián)Q代,可以說兒童玩具的生存和發(fā)展從一定程度上代表了時代的進(jìn)步和文化的傳播方向,越來越多的孩子家長開始關(guān)心、關(guān)注和更加科學(xué)合理的選擇、使用兒童玩具,兒童玩具也給千千萬萬的孩子帶去了歡樂、知識和人生啟蒙。隨著兒童玩具市場的擴大和需求的提升,各種新鮮的元素被吸收和融入到其中,相得益彰、互惠共贏。動漫,作為新時期信息化、數(shù)字化領(lǐng)域快速發(fā)展的新型產(chǎn)物,具有很強的時代性和感召力,也被引入到了兒童玩具之中,并以其特有的魅力發(fā)揮著積極的推動作用,使許多的兒童玩具更富文化色彩、喜劇色彩,更富有教育和現(xiàn)實意義。豐富的動漫形象可以為產(chǎn)品設(shè)計師提供更多新鮮活潑的設(shè)計元素,通過動漫劇情可以提升玩具品牌的藝術(shù)價值與收藏價值;同時,玩具廣闊的市場及它具有的趣味性和功能性,為國產(chǎn)動畫創(chuàng)造新的傳播平臺,提高原創(chuàng)動畫片的知名度。通過學(xué)習(xí)和研究,筆者感到基于動畫形象的兒童玩具設(shè)計潛力無限。如果緊跟時代潮流,以弘揚中國民族文化和時代主旋律為契機,與科學(xué)先進(jìn)技術(shù)為導(dǎo)向,更加合理的運用好動漫元素,就是一項值得深究和探討的長期性工程。本文以“動漫形象在兒童玩具設(shè)計中的運用”為主題,剖析當(dāng)前全球兒童動漫玩具市場的現(xiàn)狀、競爭情況,對發(fā)展非常成熟的美國和日本的動漫玩具產(chǎn)業(yè)的經(jīng)驗進(jìn)行總結(jié),用對比法分析出我國兒童動漫玩具產(chǎn)業(yè)面臨的困境及歸因,并針對實際問題,以現(xiàn)有資源和平臺,論述了動漫形象在兒童玩具設(shè)計中的應(yīng)用,以及基于動漫形象的兒童玩具設(shè)計原則和如何自主創(chuàng)新。全文以市場調(diào)查、理論分析、實踐案例為主體,用簡單直觀的語言,旨在為國內(nèi)兒童玩具開發(fā)設(shè)計者提供新的創(chuàng)作思路和空間,既為國內(nèi)玩具市場帶來新的生機和活力,同時更為民族文化振興發(fā)展注入新鮮血液和原動力。
[Abstract]:Nowadays, parenting education has become a compulsory course for every family, and "how to make full use of modern scientific and technological means, more scientific and reasonable parenting" has become the focus of human society development with each passing day for a long time. Since the beginning of the 20th century, children's toys, as a tool to enlighten and guide children's intellectual development, habit development and ability training, have become more and more "golden treasure" and "wealth tree" among many designers, producers and marketers. After the introduction of children's toys into industrialization and industrialization, they have been rapidly developed and updated from various aspects, such as function orientation, product types, cultural levels, applicable people, etc. It can be said that the survival and development of children's toys represent to a certain extent the progress of the times and the direction of cultural transmission. More and more parents of children begin to care, pay attention to and make more scientific and reasonable choices and use children's toys. Children's toys also bring joy, knowledge and enlightenment to millions of children. With the expansion of the children's toy market and the promotion of demand, all kinds of fresh elements are absorbed and integrated into each other, mutually beneficial and win-win. Animation, as a new product of rapid development in the field of information and digitization in the new era, has strong epochal and charismatic power, and has also been introduced into children's toys, and has played a positive role in promoting it with its unique charm. Many children's toys are more cultural, comic, educational and practical. Rich animation image for product designers to provide more fresh and lively design elements, through the animation plot can enhance the artistic value of toy brands and collection value; at the same time, the broad market toys and its interesting and functional, For domestic animation to create a new dissemination platform, improve the popularity of original animation. Through study and research, the author feels that the children's toy design potential based on animation image is limitless. If we follow the trend of the times, take the opportunity of carrying forward the Chinese national culture and the main melody of the times, and use the advanced science and technology as the guidance, it is a long-term project worthy of further study and discussion. Based on the theme of "the Application of Animation Image in Children's Toy Design", this paper analyzes the current situation and competition of the global children's cartoon toy market, and summarizes the experience of developing the very mature animation and toy industry in the United States and Japan. This paper analyzes the predicament and attribution of children's cartoon and toy industry in China by contrast method, and discusses the application of cartoon image in children's toy design with existing resources and platforms. And based on the animation image of children toys design principles and how to innovate independently. Based on market investigation, theoretical analysis, practical cases and simple and intuitive language, this paper aims to provide new creative ideas and space for domestic children's toy development designers, which will bring new vitality and vitality to the domestic toy market. At the same time, more national cultural revitalization and development into fresh blood and momentum.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TS958.02

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