本文選題：高級(jí)定制服裝 + 服裝樣式��； 參考：《浙江理工大學(xué)》2017年碩士論文

【摘要】：目前國(guó)內(nèi)高級(jí)定制服裝行業(yè)的消費(fèi)市場(chǎng)呈現(xiàn)出非常強(qiáng)勁的發(fā)展趨勢(shì),高級(jí)定制服裝個(gè)性化需求在不斷增長(zhǎng)。一方面,高級(jí)定制的消費(fèi)群體在定制過(guò)程中,所追求的服裝舒適性逐漸延伸到精神層面的情感需求上;另一方面,面對(duì)這些需求的變化,國(guó)內(nèi)的高級(jí)定制企業(yè)也希望,在男裝高級(jí)定制原先追求精準(zhǔn)的測(cè)量、嚴(yán)苛的版型、制作工藝的基礎(chǔ)上,有更多的突破。因?yàn)槟腥艘灿小扒楦谢钡男枨?本文試圖從設(shè)計(jì)思想到設(shè)計(jì)過(guò)程等融入“情感”因素,把“情”與“形”完美結(jié)合在一起,從而為男裝高級(jí)定制注入新的活力。本課題研究的重點(diǎn)是基于心理學(xué)、服裝設(shè)計(jì)學(xué)和服裝美學(xué)的核心理論,站在高級(jí)定制設(shè)計(jì)師的視角上,展開分析高級(jí)定制服裝中“形”與“情”的概念、它們之間的關(guān)聯(lián)性設(shè)計(jì)以及“形”與“情”之間的相互匹配。根據(jù)消費(fèi)者的情感需求,找尋最佳的服裝樣式的表達(dá)方式,提出新的設(shè)計(jì)方法及其規(guī)律,希望通過(guò)這些設(shè)計(jì)方法讓高級(jí)定制企業(yè)可以提供最優(yōu)質(zhì)的個(gè)性化服務(wù)。通過(guò)查找與本論文研究?jī)?nèi)容相關(guān)的大量文獻(xiàn),對(duì)高級(jí)定制企業(yè)客戶群樣本進(jìn)行實(shí)時(shí)調(diào)查、定位分析研究,找出高級(jí)定制“形”與“情”關(guān)聯(lián)性設(shè)計(jì)的最大因子是消費(fèi)者的情感。本文試圖通過(guò)研究如何把人的情感根植于服裝樣式的載體上,如何把“情”載入到服裝的“形”的變化上。能給消費(fèi)者帶來(lái)全新的設(shè)計(jì)體驗(yàn),為國(guó)內(nèi)的高級(jí)定制企業(yè)提供設(shè)計(jì)參考。在通過(guò)上述內(nèi)容調(diào)研分析的基礎(chǔ)上,得出通過(guò)高級(jí)定制西服中“形”的轉(zhuǎn)換與搭配所引發(fā)的“情”的變化規(guī)律。并在此規(guī)律的指導(dǎo)下,根據(jù)高級(jí)定制客戶群情感訴求的類別以及個(gè)性化著裝需求、針對(duì)高級(jí)定制客戶群體的生活場(chǎng)景和遵循國(guó)際TPO原則綜合考慮,能快速找準(zhǔn)客戶的生理和心理需求,做出吻合高級(jí)定制消費(fèi)群的個(gè)性化設(shè)計(jì)方案和搭配方案。
[Abstract]:At present, there is a very strong development trend in the consumer market of the domestic couture industry, and the demand for the individuation of the couture is increasing. On the one hand, in the process of customization, the clothing comfort of the high-order consumers gradually extends to the emotional needs of the spiritual level; on the other hand, in the face of the changes of these needs, the domestic high-order enterprises also hope, In the men's couture high-grade customization originally pursues the accurate measurement, the strict layout, the manufacture craft foundation, has the more breakthrough. Because men also have the demand of "emotion", this article attempts to integrate "emotion" factor from design idea to design process, combine "emotion" and "shape" perfectly, thus infuse new vigor for men's couture couture couture. Based on the core theories of psychology, fashion design and clothing aesthetics, this paper analyzes the concepts of "form" and "feeling" in the high-order fashion from the perspective of the high-order designer. The design of the relationship between them and the matching between the form and the feeling. According to the emotional needs of consumers, the best expression of clothing style is found, and a new design method and its rules are put forward. It is hoped that through these design methods, high-grade custom-made enterprises can provide the best personalized service. By looking up a large number of documents related to the content of this paper, we conduct a real time investigation on the customer group samples of high order customization enterprises, and find out that the biggest factor in the design of the relationship between the "shape" and "emotion" of the advanced customization is the consumer's emotion. This paper attempts to study how to root people's emotion on the carrier of clothing style and how to load "emotion" into the change of clothing "form". Can bring a brand-new design experience to consumers, and provide design reference for domestic high-grade customization enterprises. On the basis of the investigation and analysis of the above contents, the changing law of "emotion" caused by the transformation and collocation of the "shape" in the high-grade custom-made suit is obtained. Under the guidance of this rule, according to the category of emotional appeal and the individual dress demand of the customer group, the comprehensive consideration is given to the life scene of the customer group and the international TPO principle. Can quickly find out the physiological and psychological needs of customers, and make personalized design and matching scheme.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TS941.2

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