本文選題：模特大賽　切入點(diǎn)：活動(dòng)策劃　出處：《武漢紡織大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：模特是一場(chǎng)的服裝表演最為重要的組成部分之一,需要對(duì)服裝有充分的理解再通過優(yōu)美的肢體語言,來展示服裝的功能、款式、造型,將款式、風(fēng)格各異的服裝效果表現(xiàn)出來,表達(dá)出對(duì)于生活的態(tài)度,引導(dǎo)人們對(duì)時(shí)尚文化的認(rèn)同。模特大賽作為一種時(shí)尚活動(dòng),在時(shí)尚行業(yè)中承擔(dān)著十分重要的使命,要在眾多參賽模特中挖掘出最具特色的模特新秀、培養(yǎng)模特行業(yè)內(nèi)的未來之星并進(jìn)行大力推廣,或者評(píng)選出時(shí)尚行業(yè)中的最具價(jià)值的模特授并予名模稱號(hào)。模特大賽活動(dòng)策劃是決定一場(chǎng)賽事是否能夠成功的重要因素,大賽所呈現(xiàn)出的所有效果都是基于策劃的基礎(chǔ)上才能形成。它是對(duì)一場(chǎng)模特大賽的總體計(jì)劃和統(tǒng)籌,是即將舉辦一場(chǎng)賽事活動(dòng)之前的預(yù)先斟酌和構(gòu)思�，F(xiàn)階段,模特大賽舉辦的數(shù)量越來越多,而參賽人數(shù)卻是有限的。知名模特大賽影響力強(qiáng),參賽選手人數(shù)眾多,新興的模特大賽確出現(xiàn)無報(bào)名人數(shù)少,推廣力度弱,招商難等問題,究其原因,就是因?yàn)橘愂履繕?biāo)不明確、評(píng)判方式不公正、前期宣傳力度不強(qiáng)、后期推廣力度不夠,影響了賽事自身的吸引力,其根本問題就是大賽的影響力不夠,活動(dòng)策劃專業(yè)性不強(qiáng),甚至是沒有策劃。這就導(dǎo)致了參賽人數(shù)的逐年遞減,媒體曝光率下降,贊助商對(duì)其失去信心。要想改變這一現(xiàn)狀,就要著重從策劃方面入手,對(duì)賽事各個(gè)階段進(jìn)行詳細(xì)的分析并作出預(yù)先的構(gòu)思,明確賽事目標(biāo),設(shè)計(jì)大賽創(chuàng)意構(gòu)思,確保大賽能夠在公平公正的條件下進(jìn)行,加大賽事前期的宣傳力度和后期的報(bào)道推廣,這樣一來,不僅能吸引更多的優(yōu)秀選手參賽,更能夠提高模特大賽的專業(yè)性和權(quán)威性�；诖�,本文將在現(xiàn)有的學(xué)術(shù)成果的基礎(chǔ)上,通過文獻(xiàn)調(diào)研、訪談和案例分析等方法,并嘗試結(jié)合一些傳播學(xué)原理來分析模特大賽活動(dòng)策劃。
[Abstract]:Models are one of the most important parts of a costume show. They need to have a good understanding of clothing, and through beautiful body language, they can display the functions, styles, shapes, styles and styles of clothing. Express an attitude towards life and guide people to identify with fashion culture. As a fashion activity, the model contest is undertaking a very important mission in the fashion industry. It is necessary to excavate the most distinctive model rookie among the many models participating in the competition. Train and promote the future stars in the modeling industry, or select the most valuable models in the fashion industry to be awarded the title. Model competition planning is an important factor in determining the success of an event. All the effects presented in the competition are based on planning. It is the overall plan and coordination of a model contest, and it is the pre-consideration and conception of the upcoming event. At this stage, The number of models held in the competition is increasing, but the number of participants is limited. The famous model competition has a strong influence and a large number of contestants. The emerging model competitions do not have a small number of applicants, weak promotion efforts, difficulties in attracting investors, and so on. The reason is that the objectives of the tournament are not clear, the way of evaluation is unfair, the early stage of propaganda is not strong, and the later stage of promotion is not strong enough, which has affected the attraction of the tournament itself. The fundamental problem is that the influence of the contest is not enough. The event planning is not professional or even unplanned. This has led to a decline in the number of participants year by year, a decline in media exposure and a loss of confidence on the part of sponsors. If you want to change this situation, you should focus on planning. Detailed analysis of each stage of the event and make a pre-conceived, clear game objectives, design creative ideas, to ensure that the contest can be carried out under fair and equitable conditions, increase the early stage of the event and the promotion of the report, In this way, it can not only attract more outstanding contestants, but also enhance the professionalism and authority of the model contest. Based on this, this paper will use literature research, interviews and case studies on the basis of existing academic achievements. And attempts to combine some communication theory to analyze the model contest activity plan.
【學(xué)位授予單位】：武漢紡織大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TS942.5-2

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