發(fā)布時(shí)間：2018-01-11 02:24

  本文關(guān)鍵詞：民國時(shí)期美術(shù)字在化妝品包裝設(shè)計(jì)中的應(yīng)用　出處：《湖北工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 民國時(shí)期 美術(shù)字 化妝品包裝 傳承與創(chuàng)新

【摘要】：如今,我國化妝品包裝設(shè)計(jì)風(fēng)格越來越趨向于國際化,包裝上的漢字設(shè)計(jì)也逐漸失去我國特有的民族特征。而隨著國貨勁吹的潮流日益顯著,或許民國時(shí)期的設(shè)計(jì)風(fēng)格可以借此彰顯我們的文化生存權(quán)和文化個(gè)性。民國時(shí)期美術(shù)字在化妝品包裝上的運(yùn)用,正好可以彰顯中國特色文化,以此為消費(fèi)者展現(xiàn)人文色彩濃厚的民國時(shí)代特征,同時(shí)也能引發(fā)消費(fèi)者的民族情結(jié)和懷舊情緒。本文按照提出課題、課題研究對象闡述、分析課題、課題應(yīng)用、總結(jié)課題的思路,大體分為五個(gè)部分,包含七個(gè)章節(jié)。第一部分是提出課題,主要運(yùn)用科學(xué)的研究方法對民國時(shí)期美術(shù)字的歷史發(fā)展以及國內(nèi)現(xiàn)狀進(jìn)行闡述,并提出課題。然后明確課題研究目的與意義以及內(nèi)容與方法,為之后的研究分析做基礎(chǔ);第二部分是課題研究對象闡述,主要是明確民國時(shí)期美術(shù)字這個(gè)概念,以及對其形成的商業(yè)美術(shù)環(huán)境做進(jìn)一步的了解,從而推理出民國時(shí)期美術(shù)字的應(yīng)用價(jià)值;第三部分是分析課題,主要從兩個(gè)方面入手,其一是理論方面,通過對資料文獻(xiàn)的整理分析,以及兩次加過工后總結(jié)出美術(shù)字在民國時(shí)期的表現(xiàn)形式;其二是從實(shí)踐方面,運(yùn)用案例分析法具體分析三種不同的化妝品品牌的美術(shù)字在包裝設(shè)計(jì)中的歷史發(fā)展,從而體現(xiàn)出其重要性;第四部分是課題應(yīng)用,通過對民國時(shí)期美術(shù)字分析出的設(shè)計(jì)方法運(yùn)用到真實(shí)案例氣味圖書館的包裝設(shè)計(jì)中,驗(yàn)證和證明本課題提出的設(shè)計(jì)方法、原則和觀點(diǎn);第五部分是總結(jié)與展望,通過以上的分析對課題有一個(gè)總結(jié),同時(shí)雖有不足,但也提出一些具有前瞻性的建議。本文旨在運(yùn)用民國時(shí)期美術(shù)字的表現(xiàn)形式,從化妝品包裝設(shè)計(jì)方面切入,探求民國時(shí)期美術(shù)字在化妝品包裝設(shè)計(jì)中應(yīng)用的可行性,希望通過致力于民國時(shí)期美術(shù)字的研究,引起字體設(shè)計(jì)師更多的關(guān)注,并且提高大眾對美術(shù)字的審美,從而為消費(fèi)者、為社會(huì)提供更具有民族獨(dú)立性的美術(shù)字,使其漢字設(shè)計(jì)的發(fā)展更加的多元化和多樣化。
[Abstract]:Nowadays, the packaging design style of cosmetics in our country tends to be more and more international, and the Chinese character design on the packaging has gradually lost the unique national characteristics of our country. Perhaps the design style of the Republic of China can show our right to cultural survival and cultural personality. The use of fine arts in cosmetic packaging during the period of the Republic of China can precisely highlight the culture with Chinese characteristics. This shows the characteristics of the era of the Republic of China with strong humanistic color for consumers, but also can trigger the national complex and nostalgia of consumers. This paper according to the proposed topics, the subject of research object elaboration, analysis of the subject, the application of the subject. Summary of the idea of the subject, generally divided into five parts, including seven chapters. The first part is to put forward the subject, mainly using scientific research methods to describe the historical development and the current situation of the Republic of China. Then the purpose and significance, contents and methods of the research are defined, which is the basis for the later research and analysis. The second part is the object of study, mainly to clarify the concept of art words in the Republic of China, as well as to make a further understanding of the commercial art environment, so as to infer the application value of the fine arts words in the Republic of China. The third part is the analysis of the subject, mainly from two aspects, one is the theoretical aspects, through the collation and analysis of the literature, as well as after two additional work summed up the art characters in the Republic of China period of expression; The second is from the aspect of practice, using the case analysis method to analyze the historical development of the art characters of three different cosmetics brands in packaging design, so as to reflect its importance; Part 4th is the application of the subject, through the analysis of the Republic of China art word design method applied to the packaging design of the real case smell library, verify and prove the design method, principle and viewpoint of this subject; The 5th part is a summary and prospect, through the above analysis there is a summary of the subject, although there are some shortcomings, but also put forward some forward-looking suggestions. From the aspect of cosmetic packaging design, this paper explores the feasibility of the application of fine arts characters in cosmetic packaging design during the Republic of China, hoping to attract more attention of font designers by devoting themselves to the study of art characters in the Republic of China period. And to improve the aesthetic of art characters, so as to provide consumers and society with more national independence of fine arts characters, so that the development of Chinese character design is more diversified and diversified.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TQ658;TB482

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