本文關(guān)鍵詞： 博弈 閉環(huán)供應(yīng)鏈 參考價格 混沌 雙渠道回收　出處：《天津工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：本文從博弈的角度出發(fā),運用博弈論和混沌等相關(guān)知識研究了閉環(huán)供應(yīng)鏈博弈模型,并分析比較了不同銷售渠道和不同回收渠道下的最優(yōu)定價。主要內(nèi)容包括:第一,闡述了閉環(huán)供應(yīng)鏈動態(tài)博弈模型的研究背景、意義以及研究現(xiàn)狀。第二,系統(tǒng)地介紹了論文模型中所涉及的一些概念和理論基礎(chǔ),包括閉環(huán)供應(yīng)鏈、博弈論、系統(tǒng)的穩(wěn)定性和混沌理論。第三,提出了由一個制造商和一個零售商組成的閉環(huán)供應(yīng)鏈的定價博弈模型。研究了在零售商主導(dǎo)回收決策下的動態(tài)博弈模型。通過數(shù)值模擬,利用穩(wěn)定域圖、分岔圖和最大Lyapunov指數(shù)圖研究了動態(tài)模型的復(fù)雜動力學(xué)行為。結(jié)果表明:在動態(tài)重復(fù)博弈中,過快的調(diào)整速度會使系統(tǒng)進入混沌。第四,建立了一個雙渠道閉環(huán)供應(yīng)鏈的定價模型。模型中考慮了參考價格對決策的影響。文章分析了在靜態(tài)博弈模型下渠道參數(shù)以及參考價格系數(shù)對定價決策的影響。并研究了動態(tài)模型的復(fù)雜動力學(xué)行為。結(jié)果表明:回收率與參考價格系數(shù)成正比,而與渠道偏好系數(shù)成反比,在有效的渠道參數(shù)取值范圍內(nèi)以及適當(dāng)?shù)膮⒖純r格系數(shù)下,制造商利潤均隨著它們的增大而減小,而零售商利潤隨著它們的增大而增大。第五,構(gòu)建了閉環(huán)供應(yīng)鏈單渠道回收和雙渠道回收兩種博弈模型。在分散化決策下,研究了在兩種不同回收模式下的Stackelberg模型和NASH模型,并求出了在不同權(quán)力主導(dǎo)下的最優(yōu)定價和最優(yōu)利潤,進一步分析比較了他們在不同模型下的結(jié)果。結(jié)果表明:在雙渠道回收模型下零售商利潤高于在單渠道回收下零售商的利潤。雙渠道回收模型更有利于閉環(huán)供應(yīng)鏈的良性發(fā)展和穩(wěn)定運行。最后,對本文的主要內(nèi)容進行了總結(jié),并對未來的研究方向提出了展望。
[Abstract]:In this paper, based on the game theory, studies the closed-loop supply chain game model using game theory and the chaos and other related knowledge, and analyzes the optimal pricing of different sales channels and different recycling channels. The main contents include: first, elaborated the research background of the closed-loop supply chain dynamic game model, significance and research status. Second. This paper systematically introduces the model involved in some of the concepts and theoretical basis, including the closed-loop supply chain, game theory, system stability and chaos theory. Third, put forward the pricing game model of closed-loop supply chain composed of a manufacturer and a retailer. The study of the dominant dynamic game model under the recovery decision at the retailer. Through numerical simulation, the stability region, complex dynamics of dynamic model of bifurcation and the maximum Lyapunov index chart. The results showed that: in the dynamic repeat In the game, adjust the speed will bring the system into chaos. Fourth, set up a pricing model of dual channel closed-loop supply chain model. Considering the effect of reference price on the senior high school entrance examination decision. This paper analyzes the influence of the channel parameters and the reference price coefficient on the pricing decision in the static game model and complex dynamic behavior. Study on the dynamic model. The results show that the recovery rate and the reference price coefficient is proportional, and inversely proportional to the channel preference coefficient in the channel parameters are within the scope of the effective and appropriate reference price coefficient, manufacturers profit decrease with the increase of them, and with them the retailer's profit increases. Fifth. The construction of closed-loop supply chain with single channel and dual channel recovery recovery of two. In the decentralized decision game model, Stackelberg model and NASH were studied in two different recovery modes The model, and derive the optimal pricing and profit in different dominant power, further analysis and comparison of them in different model results. The results show that: in the double channel recycling model of retailers profit higher than in single channel recycling the retailer's profit. Benign development and stable operation of the dual channel model is more conducive to the recovery of the closed-loop supply chain. Finally, the main contents of this paper are summarized, and put forward the direction of future research.

【學(xué)位授予單位】：天津工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F274;F224.32

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