民國(guó)時(shí)期南洋華僑的國(guó)貨運(yùn)動(dòng)
發(fā)布時(shí)間：2019-05-25 00:17
【摘要】： 民國(guó)時(shí)期,在國(guó)內(nèi)掀起一股國(guó)貨運(yùn)動(dòng)浪潮。受此影響,廣大海外華僑也積極投身于這一救國(guó)運(yùn)動(dòng)。其中表現(xiàn)最為突出的是南洋的華僑。 華僑在南洋的商業(yè)活動(dòng)中占有重要地位,推銷國(guó)貨就是其中一項(xiàng)。通過(guò)爬梳《申報(bào)》、《南洋商報(bào)》、《南洋研究》、《國(guó)貨半月刊》、《國(guó)貨月刊》等民國(guó)時(shí)期報(bào)刊、雜志和中國(guó)舊海關(guān)史料,本文將對(duì)華僑推銷國(guó)貨的方式、推銷概況、推銷國(guó)貨的影響等內(nèi)容進(jìn)行探討。 南洋華僑推銷國(guó)貨分為兩個(gè)階段,19111930年為第一階段,為推銷國(guó)貨的開(kāi)始階段,這一階段的后期得到快速發(fā)展；1931至二戰(zhàn)結(jié)束為第二階段,經(jīng)歷了一個(gè)發(fā)展——繁榮——衰落的過(guò)程。兩個(gè)階段緊密相連,但又存在差異,突出表現(xiàn)在推銷國(guó)貨的方式上,前一時(shí)期為國(guó)貨推銷的探索階段,后一階段的國(guó)貨推銷手段和方式更為豐富�？傮w上看,受制于世界大戰(zhàn)等客觀因素和國(guó)內(nèi)國(guó)貨廠商國(guó)際貿(mào)易經(jīng)驗(yàn)的匱乏等原因,南洋華僑的國(guó)貨運(yùn)動(dòng)反響較大,但收效卻并不理想。
[Abstract]:During the period of the Republic of China, a wave of domestic goods movement was set off in China. Under this influence, the vast number of overseas Chinese are also actively involved in this national salvation movement. Among them, the most prominent is the overseas Chinese in Nanyang. Overseas Chinese play an important role in Nanyang's commercial activities, and marketing domestic goods is one of them. By combing the historical materials of newspapers, magazines and old Chinese customs in the Republic of China, such as < Declaration >, "Nanyang Business Daily", "Nanyang Research", "semi-monthly Journal of domestic goods", "monthly Journal of domestic goods" and other historical materials of the Republic of China, this paper will introduce the way and general situation of overseas Chinese marketing of domestic goods. The influence of marketing domestic goods is discussed. The promotion of domestic goods by overseas Chinese in Nanyang is divided into two stages. 19111930 is the first stage. In order to promote the initial stage of domestic goods, the late stage of this stage has been developed rapidly. From 1931 to the end of World War II as the second stage, experienced a process of development-prosperity-decline. The two stages are closely related, but there are differences, which are highlighted in the way of selling domestic goods. The previous period is the exploration stage of domestic marketing, and the latter stage is more abundant in the means and methods of domestic marketing. Generally speaking, due to the objective factors such as the World War and the lack of international trade experience of domestic manufacturers, the domestic movement of overseas Chinese in Nanyang has had a great response, but the results are not ideal.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：K258
本文編號(hào)：2485316
[Abstract]:During the period of the Republic of China, a wave of domestic goods movement was set off in China. Under this influence, the vast number of overseas Chinese are also actively involved in this national salvation movement. Among them, the most prominent is the overseas Chinese in Nanyang. Overseas Chinese play an important role in Nanyang's commercial activities, and marketing domestic goods is one of them. By combing the historical materials of newspapers, magazines and old Chinese customs in the Republic of China, such as < Declaration >, "Nanyang Business Daily", "Nanyang Research", "semi-monthly Journal of domestic goods", "monthly Journal of domestic goods" and other historical materials of the Republic of China, this paper will introduce the way and general situation of overseas Chinese marketing of domestic goods. The influence of marketing domestic goods is discussed. The promotion of domestic goods by overseas Chinese in Nanyang is divided into two stages. 19111930 is the first stage. In order to promote the initial stage of domestic goods, the late stage of this stage has been developed rapidly. From 1931 to the end of World War II as the second stage, experienced a process of development-prosperity-decline. The two stages are closely related, but there are differences, which are highlighted in the way of selling domestic goods. The previous period is the exploration stage of domestic marketing, and the latter stage is more abundant in the means and methods of domestic marketing. Generally speaking, due to the objective factors such as the World War and the lack of international trade experience of domestic manufacturers, the domestic movement of overseas Chinese in Nanyang has had a great response, but the results are not ideal.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：K258
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前1條
1 黃慶慶;20世紀(jì)30年代國(guó)貨年運(yùn)動(dòng)研究[D];安徽師范大學(xué);2012年
，本文編號(hào)：2485316
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