本文選題：晚清報業(yè) + 《京話日報》��； 參考：《湘潭大學(xué)》2012年碩士論文

【摘要】：本文試圖以清末北京第一份華資民辦的綜合性日報——《京話日報》為研究對象，通過探討該報的宣傳手段和在社會運動中的表現(xiàn)，發(fā)掘該報的特色，彰顯報紙在當(dāng)時歷史條件下和當(dāng)時的輿論環(huán)境中的價值。 庚子事變過后，北京救亡圖存的社會氣息史無前例地濃厚，有識之士痛感于義和團的慘劇，求新求變的主張不再僅僅局限于精英階層，，而是經(jīng)過有識之士的宣揚深入到普通百姓的頭腦中。在這種背景下，1904年，彭翼仲創(chuàng)辦了《京話日報》，該報是清末北京第一張中國人辦的民間日報，旨在“啟民智，救危亡”。該報還發(fā)動和推進多項社會運動，提升了報紙的知名度，擴大了影響范圍，得到了不同地域不同階層讀者的廣泛認可。 本文的研究切入點分為：《京話日報》的特色宣傳手段、《京話日報》參與和發(fā)動的社會運動、二者的良性互動關(guān)系。通過對《京話日報》宣傳手段和參與的社會運動的研究，得出以下主要觀點：第一，報紙采用白話文體，貼近大多數(shù)群眾的文化水平，使報紙宣揚的種種思想變得熟悉而親近，繼之而起成立的閱報處和講報所又為不識字的群眾開辟了一條接受信息的新途徑；第二，《京話日報》響應(yīng)了以上海、廣州為中心的“抵制美貨運動”，發(fā)起了“戲曲改良運動”，倡辦了“國民捐運動”，正是報紙宣傳手段的改良保證了各項活動的順利展開；第三，報紙的宣傳手段和社會運動之間存在良性互動關(guān)系，白話文體、閱報處、講報所這些宣傳手段加深了讀者對社會運動的關(guān)注和認識，為《京話日報》開展社會實踐活動創(chuàng)造了有利條件。
[Abstract]:This paper attempts to explore the characteristics of the newspaper in Beijing, the first comprehensive daily daily, the Beijing daily daily, the first Chinese private daily newspaper, the Beijing daily daily, to explore the characteristics of the newspaper, and to highlight the value of the newspaper in the historical conditions of that time and in the public opinion environment at that time.
After the boxer incident, the social atmosphere of saving the nation from subjugation in Beijing was unprecedentedly strong. The people of insight felt the tragedy of the boxer, and the proposition of seeking a new change was no longer limited to the elite, but through the propaganda of the people of insight into the mind of the common people. In this context, in 1904, Peng Yizhong founded the Beijing daily daily, which The newspaper is the first Chinese folk daily in Beijing in the late Qing Dynasty. The newspaper aims to "start the people's wisdom and save the peril". The newspaper also launched and promoted a number of social movements, promoted the popularity of the newspaper, expanded the scope of influence, and received extensive recognition from the readers of different regions and different strata.
The entry points of this paper are divided into the following points: the special propaganda means of the Jing Hua Daily, the social movement of the Beijing daily daily and the social movement launched by the two, and the following main points of view through the study of the propaganda means and the social movement involved in the Beijing daily daily: first, the newspaper adopts the vernacular style and close to the majority of the masses. In order to make the ideas of the newspaper become familiar and close, the newspaper offices and newspapers have opened up a new way to receive information for the illiterate people. Second, the Beijing daily daily responded to the "anti American freight movement" centered on Shanghai and Guangzhou, and initiated the "opera improvement movement". " The improvement of the propaganda means of the newspaper has ensured the smooth expansion of various activities. Third, there is a benign interaction between the propaganda means of the newspaper and the social movement, the style of the vernacular, the reading office, and the means of publicity to deepen the readers' attention and understanding of the social movement, and to carry out social practice for the Jinghua daily. Activities create favorable conditions.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：K252;G219.29

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