本文選題：《新華日報》　切入點(diǎn)：共產(chǎn)黨　出處：《河北大學(xué)》2012年碩士論文

【摘要】：中共建黨后到第一次國共合作時期，自身形象的主體宣傳意識不強(qiáng)烈，加上客觀環(huán)境不允許，于是思想主張成為宣傳主題。國共十年內(nèi)戰(zhàn)時期，中共在全國輿論面前喪失了主流話語權(quán)，其形象被嚴(yán)重歪曲。中共自建立以來在全國范圍內(nèi)第一次公開合法發(fā)行的大型日報—《新華日報》在盧溝橋事變后創(chuàng)刊，中共利用它加強(qiáng)了對其形象的宣傳。中共形象主要包括中共領(lǐng)導(dǎo)人、中共武裝力量、中共政權(quán)三個方面，這些篇目非常多，，報道形式多樣別裁。其中共形象宣傳效果也是非常明顯的，對國統(tǒng)區(qū)的輿論生態(tài)產(chǎn)生重大影響。 因特殊的境遇宣傳中共就必須講求策略和技巧，《新華日報》主要采用了直接與間接相結(jié)合的報道策略，具體為直面宣傳、輿論場壓制法、會焦新聞策劃法、以子之矛攻子之盾巧用、反用欲蓋彌彰法、一石多鳥法、暗喻法等技巧。 重塑是為求得認(rèn)同，《新華日報》可以使人感知中共抗戰(zhàn)的精神、智慧及態(tài)度，看到中國抗戰(zhàn)最堅決的力量所在，這能夠引起全國民眾齊心抗戰(zhàn)的共鳴�？箲�(zhàn)后《新華日報》將中共塑造成民主、自由、和平的形象化身，亦有利于爭取民心。 《新華日報》重塑中共取得的經(jīng)驗(yàn)對當(dāng)代中國的國家形象的重塑亦有重要借鑒意義。
[Abstract]:From the founding of the Communist Party of China to the first period of cooperation between the Kuomintang and the Communist Party, the propaganda consciousness of the main body of the party's image was not strong, and the objective environment did not allow, so the ideological proposition became the propaganda theme. During the ten years of civil war between the Kuomintang and the Communist Party, The Communist Party of China has lost its mainstream voice in front of national public opinion, and its image has been seriously distorted. For the first time since its establishment, the "Xinhua Daily", a large and legally published daily newspaper nationwide, was launched after the Lugou Bridge incident. The Communist Party of China has used it to promote its image. The image of the Chinese Communist Party mainly includes three aspects, namely, the leadership of the Communist Party of China, the armed forces of the Communist Party of China, and the political power of the Communist Party of China. The effect of co-image propaganda is also very obvious, which has a significant impact on the public opinion ecology in the state-controlled areas. Because of the special circumstances in which the CPC must stress strategies and techniques, the "Xinhua Daily" mainly adopts a direct and indirect reporting strategy, which includes direct propaganda, suppression of public opinion, and focusing on news planning. The shield of the spear of the son is used skillfully, and the techniques such as overlay, more than one stone with one stone, metaphor and so on are used. In order to gain recognition, the "Xinhua Daily" enables people to perceive the spirit, wisdom and attitude of the Chinese Communists in the War of Resistance against Japan, and to see where the most resolute force lies in the War of Resistance against Japan in China. This can resonate with the whole nation in the War of Resistance against Japan. After the War of Resistance against Japan, the New China Daily portrays the CPC as an image of democracy, freedom, and peace, which is also conducive to winning the hearts of the people. The experience gained in reshaping the Communist Party of China is also of great significance to the reconstruction of the national image of contemporary China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：K265;G219.29

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