本文選題：民國　切入點：紅幫西服業(yè)　出處：《寧波大學》2017年碩士論文　論文類型：學位論文

【摘要】：本文以民國時期上海、南京兩地紅幫西服行業(yè)為研究對象,結(jié)合經(jīng)濟學和社會學等相關(guān)理論,從以下四個方面對上海、南京兩地紅幫西服行業(yè)的發(fā)展特點進行分析和比較。首先是發(fā)展歷程比較,通過將兩地紅幫西服行業(yè)的發(fā)展歷程劃分為三個階段依次進行分析。在發(fā)展早期,兩地紅幫西服行業(yè)創(chuàng)辦者紅幫裁縫的始祖均為拎包裁縫,但上海拎包裁縫出現(xiàn)時間早于南京,西服行業(yè)的起步也比南京早;在發(fā)展中期,兩地人口數(shù)量激增、社會氛圍開放,紅幫西服行業(yè)均呈現(xiàn)出高昂的發(fā)展態(tài)勢,但上海紅幫西服行業(yè)的發(fā)展狀況優(yōu)于南京;在發(fā)展后期,兩地紅幫西服行業(yè)均不同程度受到抗日戰(zhàn)爭的影響,但是在抗戰(zhàn)結(jié)束后都迅速從戰(zhàn)爭的衰敗中恢復。其次是產(chǎn)品分類分析,分別對兩地紅幫西服行業(yè)五種類型的產(chǎn)品進行分析。一是西服,西服在兩地經(jīng)營活動過程中占據(jù)主體地位,但由于上海社會環(huán)境更加開放且西服傳入時間早,所以在西服款式創(chuàng)新方面優(yōu)于南京;二是中山裝,中山裝同樣是兩地紅幫西服行業(yè)的主要產(chǎn)品,但由于南京是政治中心,而且職業(yè)結(jié)構(gòu)構(gòu)成中公務(wù)人員隊伍比上海龐大,所以中山裝的銷售比例高于上海;三是軍服,由于南京是首都,軍警人員眾多,因此軍服的業(yè)務(wù)量龐大,同時期上海則只有部分西服店經(jīng)營軍服業(yè)務(wù);四是西式禮服和大衣,兩者在兩地均有穩(wěn)定的消費人群,因此也是紅幫西服店鋪的主營產(chǎn)品。再次是經(jīng)營模式比較,分別從定名方式、選址方式、營銷方式三個方面展開。一是定名方式比較,早期兩地紅幫西服店鋪多采用以吉利字眼為主的傳統(tǒng)命名方式,后期都出現(xiàn)了新式的定名方式,因為兩地社會氛圍的差異,所以新式店鋪定名方式有著顯著的不同;二是選址方式比較,兩地紅幫西服店鋪在選址方面呈現(xiàn)出向商業(yè)“黃金圈”靠攏的特征,它們大多選擇開設(shè)在城市較為繁華的區(qū)域;三是營銷方式比較,兩地紅幫西服店均重視口碑營銷、廣告營銷和精益化營銷,但是在精益化營銷方面存在較大差別。最后是管理機構(gòu)比較,分別從管理機制和管理機構(gòu)的作用兩個方面展開。在管理機制比較中,兩地雖都采用理事制度,但上海細分為理事會、常務(wù)理事和監(jiān)事會三個部門且各部門職責明確,南京則只有理事會和常務(wù)理事,缺少對監(jiān)事具體職責的規(guī)定;在管理章程方面,上海西服商業(yè)同業(yè)公會的管理章程比南京更全面;在選舉與決議方式方面,兩地均采用民主公正的方式。在管理機構(gòu)作用的比較中,兩地同業(yè)公會均通過要求商號加入公會、制定行業(yè)業(yè)規(guī)和統(tǒng)一市場價格三個方面來穩(wěn)定市場秩序,為會員提供各種證明服務(wù)和物資配給服務(wù),及時向政府反映訴求,為同業(yè)會員排憂解難;但是,南京軍西服業(yè)同業(yè)公會沒有為會員提供教育服務(wù),另外在與職工公會溝通時缺少主動協(xié)調(diào)的能力。經(jīng)研究發(fā)現(xiàn),民國時期上海、南京兩地紅幫西服行業(yè)在發(fā)展過程中既有相同的特征,也有各自的特點。對民國時期上海、南京兩地紅幫西服行業(yè)的分析和比較研究,不僅從橫向上剖析出同一時期兩地紅幫西服業(yè)的發(fā)展歷程、經(jīng)營模式等各方面的狀況及所達到的水平,而且從縱向上梳理出兩地紅幫西服行業(yè)的發(fā)展脈絡(luò),以及不同的社會背景對紅幫西服行業(yè)的影響。
[Abstract]:In this paper, the period of the Republic of Shanghai, Nanjing red suit industry as the research object, combining the economics and sociology theories, from the following four aspects of Shanghai, the two characteristics of the development of Nanjing red suit industry were analyzed and compared. The first is the development process, by dividing the development course of the two red suit industry three step by step analysis. In the early stages of development, the two red suit industry founded their tailors were ancestor of bag tailor, but Shanghai tailor bag appears earlier than Nanjing, but also suit industry started earlier than Nanjing; in the mid stage of development, the two population surge, open social atmosphere, the red suit industry showed the development trend high, but the development of Shanghai red suit industry is better than that of Nanjing; in the later period, the two red suit industries are subject to varying degrees of Anti Japanese war. Ring, but at the end of the war quickly after the war from the decline in recovery. The second is the product classification analysis, the two were red suit industry five types of products are analyzed. One is the suit, suit to occupy the dominant position in the two business activities, but because of Shanghai's social environment more open and suit incoming time so, in the suit style innovation than Nanjing; two is the tunic, is also the main products of the two red tunic suit industry, but because Nanjing is the political center, and occupation structure in civil servants team than Shanghai is huge, so the sales ratio is higher than that of Shanghai Zhongshan suit; three is uniform, because Nanjing is the capital of many police officers therefore, the uniform of the large business volume during the same period, Shanghai is only part of the suit store uniform business; four is the western style dress and coat, both in two are stable Consumer groups, so it is the red suit shop main products. Again is the business model, from the name, location, three aspects of marketing methods. One is named way of comparison, the two early red suit shop with the traditional way of naming words mainly to Geely have appeared in the new period, "the way, because the differences of social atmosphere, so the new way of naming shops is significantly different; the two is the location mode, two red suit shop features close to commercial" Golden Circle "in the area of the site, most of them choose opened in the city more prosperous areas; three is the marketing mode, the two. The tailor shop attaches great importance to marketing, advertising and marketing and the lean marketing, but there is a big difference in the lean marketing. Finally, management agencies, separately from the management machine Two aspects of system and management mechanism. In the management system, although the system of the two, but the Shanghai subdivision for the Council, the executive director of the board of supervisors and the responsibilities of the three departments and departments to clear, Nanjing is only the Council and the executive director, the lack of provisions on the specific duties of the supervisors in the management of articles of Association; suit, Shanghai commercial trade association management regulations is more comprehensive than Nanjing; the election and the resolution, both by democracy and justice. Compare the role in the management of institutions, the two associations were asked by trade guilds, the formulation of the three aspects of industry regulation and unified market price stable market order, to provide a variety of services and supplies that rationing of services for members in a timely manner to reflect the demands of the government, as the industry members to solve problems; however, Nanjing's military suit guild members did not mention For the education service, also in association with employees lack ability of active coordination communication. The study found that during the period of the Republic of Shanghai, Nanjing red suit industry not only has the same characteristics in the process of development, but also have their own characteristics. The period of the Republic of Shanghai, Nanjing Hongbang analysis and comparative study of suit industry, not only analysis of the development of the two red suit industry in the same period from the horizontal, the business model of the situation and the level reached, and from the vertical comb development two red suit industry, and the influence of different social background of the red suit industry.

【學位授予單位】：寧波大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F429;K25

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本文編號：1648129