【摘要】：本文通過SWOT分析法,以國家"一帶一路"大戰(zhàn)略為背景,并以大型央企合并(實現(xiàn)強強聯(lián)合)構(gòu)建"國家品牌"為組織對象,對組織內(nèi)外部條件和各方面內(nèi)容進(jìn)行綜合和概括,進(jìn)而分析組織的優(yōu)劣勢。文中得出的結(jié)論是,原行業(yè)內(nèi)處于競爭地位的大型央企,通過合并整合資源(避免內(nèi)耗)打造國家品牌,對響應(yīng)國家"一帶一路"戰(zhàn)略發(fā)展是行之有效的方式。
[Abstract]:In this paper, by means of SWOT analysis, taking the national "Belt and Road" strategy as the background, and taking the "national brand" as the organization object, the author synthesizes and generalizes the internal and external conditions and various contents of the organization. And then analyze the advantages and disadvantages of the organization. The conclusion is that it is an effective way to respond to the strategic development of "Belt and Road" by merging and integrating resources (avoiding internal friction) to build the national brand of large state-owned enterprises in the competition position in the original industry.
【作者單位】： 中國海外經(jīng)濟合作總公司;
【分類號】：F276.1;F125

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