“一帶一路”背景下的央視對外傳播創(chuàng)新
發(fā)布時(shí)間:2018-08-31 15:57
【摘要】:正"一帶一路"建設(shè)是我國在新的歷史條件下實(shí)行全方位對外開放的重大舉措,央視全力投入其中,既是履行作為國家電視臺的職責(zé)與使命,也是把自己建成世界大臺強(qiáng)臺的現(xiàn)實(shí)需要。發(fā)揮多年形成的綜合優(yōu)勢,以創(chuàng)新創(chuàng)優(yōu)的姿態(tài)從機(jī)構(gòu)建制、內(nèi)容制作、傳輸渠道、平臺建設(shè)等方面全面鋪開,形成立體外宣格局,助推"一帶一路"倡議變?yōu)楝F(xiàn)實(shí)。
[Abstract]:Under the new historical conditions, the construction of "Belt and Road" is a major measure for our country to open to the outside world in all directions. CCTV is fully engaged in it, which is not only fulfilling its duty and mission as a national television station, It is also a practical need to build ourselves into a powerful station in the world. Giving full play to the comprehensive advantages that have been formed for many years, we can create a new and excellent attitude from the aspects of institutional establishment, content production, transmission channel and platform construction, so as to form a three-dimensional publicity pattern and help "Belt and Road" initiative to become a reality.
【作者單位】: 中國傳媒大學(xué);中國青年政治學(xué)院;央視海外傳播中心;
【基金】:2016年國家新聞出版廣電總局廣播影視部級社科研究項(xiàng)目“中國電視節(jié)目在國際市場的開拓與創(chuàng)新”部分成果,課題編號GD1636
【分類號】:G222
,
本文編號:2215469
[Abstract]:Under the new historical conditions, the construction of "Belt and Road" is a major measure for our country to open to the outside world in all directions. CCTV is fully engaged in it, which is not only fulfilling its duty and mission as a national television station, It is also a practical need to build ourselves into a powerful station in the world. Giving full play to the comprehensive advantages that have been formed for many years, we can create a new and excellent attitude from the aspects of institutional establishment, content production, transmission channel and platform construction, so as to form a three-dimensional publicity pattern and help "Belt and Road" initiative to become a reality.
【作者單位】: 中國傳媒大學(xué);中國青年政治學(xué)院;央視海外傳播中心;
【基金】:2016年國家新聞出版廣電總局廣播影視部級社科研究項(xiàng)目“中國電視節(jié)目在國際市場的開拓與創(chuàng)新”部分成果,課題編號GD1636
【分類號】:G222
,
本文編號:2215469
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