【摘要】：[目的/意義]研究"一帶一路"戰(zhàn)略傳播過程中,中國媒體如何承擔(dān)新聞輿論宣傳與引導(dǎo)的責(zé)任。[方法/過程]以人民網(wǎng)、新華網(wǎng)等18家主流媒體118篇新聞報(bào)道為研究對(duì)象,采用內(nèi)容分析法,從報(bào)道視角、報(bào)道內(nèi)容、報(bào)道體裁及語言風(fēng)格四方面,考察我國主流媒體"一帶一路"新聞輿論工作的現(xiàn)狀。[結(jié)果/結(jié)論]主流媒體在報(bào)道"一帶一路"國家戰(zhàn)略的新聞中,存在政宣口氣濃重、關(guān)注點(diǎn)雷同、單一強(qiáng)調(diào)中國作用、忽略向下傳播等問題,阻礙社會(huì)對(duì)"一帶一路"戰(zhàn)略正確認(rèn)識(shí),未能全面履行媒體責(zé)任。在"一帶一路"國家戰(zhàn)略傳播過程中,媒體應(yīng)做到內(nèi)容上言之有物,注重特色報(bào)道,重視態(tài)度與語言客觀性,加強(qiáng)媒體間聯(lián)盟作戰(zhàn)等。
[Abstract]:Objective / significance: to study how Chinese media assume the responsibility of propaganda and guidance in the process of strategic communication of "Belt and Road". [methods] 118 news reports in 18 mainstream media, such as people's net and Xinhuanet, were taken as the research objects. The content analysis method was used to analyze the content, the genre and the language style of the report. This paper investigates the current situation of Belt and Road news public opinion work in China's mainstream media. [results / conclusion] in news reports on the national strategy of "Belt and Road", there are some problems in the mainstream media, such as the heavy tone of political publicity, the same concern, the single emphasis on the role of China, and the neglect of downward dissemination. Obstructs the society to "Belt and Road" the strategy correct understanding, fails to fully fulfill the media responsibility. In the process of national strategic communication of "Belt and Road", the media should do well in content, pay attention to the characteristic report, attach importance to the objectivity of attitude and language, and strengthen the alliance between media and so on.
【作者單位】： 重慶大學(xué)新聞學(xué)院;西安交通大學(xué)政務(wù)新媒體研究中心;
【基金】：重慶市社會(huì)科學(xué)基金一般項(xiàng)目“互聯(lián)網(wǎng)虛擬社會(huì)風(fēng)險(xiǎn)管理框架與治理機(jī)制研究”(編號(hào)2016YBCB049)研究成果之一
【分類號(hào)】：G212

【相似文獻(xiàn)】

相關(guān)期刊論文 前2條

1 孟建;裴增雨;于嵩昕;;提升傳播效果 護(hù)航國家戰(zhàn)略——“絲綢之路經(jīng)濟(jì)帶”對(duì)外傳播的策略建議[J];交通建設(shè)與管理;2014年15期

2 ;[J];;年期

相關(guān)重要報(bào)紙文章 前2條

1 市委宣傳部 魏岳;從國家戰(zhàn)略層面創(chuàng)新新聞輿論宣傳[N];連云港日?qǐng)?bào);2010年

2 記者 王波;王建華會(huì)見新華社江蘇分社副社長[N];連云港日?qǐng)?bào);2009年

，

本文編號(hào)：2179783