中糧集團的國際化經(jīng)營問題研究
本文選題:中糧集團 + 國際化經(jīng)營; 參考:《山西財經(jīng)大學(xué)》2017年碩士論文
【摘要】:中糧集團作為中國最大的糧食企業(yè),主要以糧食產(chǎn)業(yè)為依托,面向國際和國內(nèi)兩大市場,在實業(yè)的基礎(chǔ)上大力發(fā)展貿(mào)易,農(nóng)業(yè)貿(mào)易、工業(yè)貿(mào)易及技術(shù)貿(mào)易相結(jié)合,經(jīng)過不斷的發(fā)展,已經(jīng)成為了綜合性、多功能,實業(yè)化、集團化、國際化的大型集團。隨著近年來中糧集團的不斷發(fā)展,國際化經(jīng)營也取得了巨大的進步,特別是2014年以來幾次大規(guī)模并購,中糧集團作為世界糧商的地位不斷提升。中糧集團的國際化不僅關(guān)乎企業(yè)自身的發(fā)展和國際化經(jīng)營,更加涉及到國家糧食安全的問題,因此顯得尤為重要。中糧集團的國際化經(jīng)營成果顯著,但是與世界上幾個大的跨國糧商仍然存在較大的差距,而且企業(yè)自身發(fā)展過程中也必然會存在一些問題。因此,探索適合自身的國際化經(jīng)營方式對于中糧集團顯得尤為迫切。本文內(nèi)容主要圍繞中糧集團的國際化經(jīng)營這一中心問題展開。本文首先通過對中糧集團的國際化發(fā)展現(xiàn)狀進行分析總結(jié),然后歸納企業(yè)所面臨的外部內(nèi)部環(huán)境,此外對市場選擇影響因素進行量化研究,為中糧集團的全產(chǎn)業(yè)鏈模式下的國際化經(jīng)營提供建設(shè)性的建議。文章認為,中糧集團在多年的國際化經(jīng)營中取得了較大的成就,獲得了豐富的經(jīng)驗,企業(yè)的外部環(huán)境為企業(yè)帶來機遇的同時也帶來了挑戰(zhàn),企業(yè)自身條件為企業(yè)帶來優(yōu)勢的同時不可避免的存在問題,因此通過SWOT分析方法分析企業(yè)的面臨的環(huán)境,并且通過針對國際化經(jīng)營過程中目標(biāo)市場選擇的主要影響因素,運用系統(tǒng)聚類的分析工具對中糧集團國際化過程中已經(jīng)涉及或者即將涉及到的國家做出分類,聚類分析得出每類市場的主導(dǎo)影響因素。并歸納其主要特征。因此,本文認為,中糧集團應(yīng)該結(jié)合自身因素,不斷建立健全全產(chǎn)業(yè)鏈模式,并使其在國際化經(jīng)營中不斷發(fā)揮優(yōu)勢,中糧集團應(yīng)該借助“一帶一路”的東風(fēng)向世界范圍內(nèi)進行產(chǎn)業(yè)鏈的延伸,并注意目標(biāo)市場的選擇,以及選擇合適的市場進入方式,打造核心產(chǎn)業(yè)鏈,加速農(nóng)業(yè)科技化,依靠創(chuàng)新提升競爭力,產(chǎn)業(yè)鏈全方位延伸等,為中糧集團的國際化經(jīng)營注入更多的動力,在保證國家糧食安全的同時,實現(xiàn)企業(yè)自身的發(fā)展。
[Abstract]:As the largest grain enterprise in China, Cofco Group is mainly based on the grain industry, facing the international and domestic markets and vigorously developing trade, agricultural trade, industrial trade and technology trade on the basis of industry. After continuous development, has become a comprehensive, multi-functional, industrial, collectivized, international large-scale groups. With the continuous development of Cofco Group in recent years, international management has also made great progress, especially several large-scale mergers and acquisitions since 2014. The internationalization of Cofco Group is not only related to the development and internationalization of enterprises, but also to the national food security, so it is particularly important. The Cofco Group has achieved remarkable results in its international operation, but there is still a big gap with several large transnational grain traders in the world, and there are bound to be some problems in the process of its own development. Therefore, it is particularly urgent for Cofco to explore an international management mode suitable for its own. This article mainly focuses on the international operation of the Cofco Group this central issue. In this paper, the current situation of Cofco Group's internationalization development is analyzed and summarized, and then the external and internal environment of the enterprise is summarized. In addition, the influence factors of market selection are quantitatively studied. Cofco Group for the entire industrial chain under the mode of international operation to provide constructive advice. The article holds that Cofco Group has made great achievements and gained rich experience in its international operation for many years, and the external environment of the enterprise has brought opportunities as well as challenges to the enterprises. The enterprise's own condition brings the advantage to the enterprise at the same time inevitably exists the question, therefore through the SWOT analysis method analyzes the enterprise to face the environment, and through aims at the internationalization management process the target market choice main influence factor, The paper classifies the countries involved or about to be involved in the internationalization process of Cofco Group by means of systematic cluster analysis, and finds out the dominant influencing factors of each type of market by cluster analysis. The main features are summarized. Therefore, this paper holds that Cofco should combine its own factors, establish and perfect the model of the whole industry chain, and make it exert its advantages in the international operation. Cofco Group should make use of "Belt and Road" to extend the industrial chain around the world, pay attention to the choice of target market, choose the appropriate market entry mode, create the core industrial chain, and accelerate agricultural science and technology. Relying on innovation to enhance competitiveness and extend the industrial chain, Cofco Group can inject more impetus into its international operation, and realize the enterprise's own development while ensuring the national food security.
【學(xué)位授予單位】:山西財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:F324
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