本文選題：境外投資　切入點：品牌引領(lǐng)　出處：《理論學刊》2017年04期 　論文類型：期刊論文

【摘要】：品牌是國際市場競爭的重要砝碼,也是資本"走出去"的開路先鋒。目前境外投資已經(jīng)提上了山東對外開放的重要日程,"走出去"的產(chǎn)業(yè)實力快速積聚,境外投資的經(jīng)驗不斷積累,尤其順應"一帶一路"戰(zhàn)略,境外投資實現(xiàn)了快速發(fā)展。但是山東境外投資還面臨很多制約因素,尤其是品牌在"走出去"中角色缺位,與出口品牌相比,投資品牌還沒有發(fā)揮應有的作用。分析表明,山東具有品牌實力和品牌帶動"走出去"的能力。因此,要培育境外投資新動能,制定品牌引領(lǐng)投資規(guī)劃,培育龍頭品牌,打造品牌境外園區(qū),提升服務品牌引領(lǐng)力。
[Abstract]:Brand name is an important weight of international market competition and a pioneer of capital "going out". At present, overseas investment has been put on the important agenda of Shandong's opening to the outside world, and the industrial strength of "going out" has rapidly accumulated. The experience of overseas investment has been accumulated continuously, especially following the strategy of "Belt and Road", and overseas investment has achieved rapid development. However, there are still many constraints on overseas investment in Shandong, especially the lack of the role of brands in "going out". Compared with export brands, investment brands have not yet played their due role. The analysis shows that Shandong has brand strength and brand ability to "go out". Therefore, it is necessary to cultivate new momentum of overseas investment and formulate brand leading investment plans. Cultivate leading brands, create brand overseas parks, and enhance service brand leadership.
【作者單位】： 山東社會科學院國際經(jīng)濟研究所;
【分類號】：F125.4

【相似文獻】

相關(guān)期刊論文 前10條

1 郭廣昌;;投資就是投產(chǎn)業(yè)[J];商界(評論);2010年12期

2 郭濤;;福建吸引臺商投資所面臨的挑戰(zhàn)及對策[J];財經(jīng)界(學術(shù)版);2012年01期

3 田川;以色列風險投資產(chǎn)業(yè)的主要特點及經(jīng)驗[J];全球科技經(jīng)濟w，

本文編號：1652480