本文選題：海南省　切入點(diǎn)：制度環(huán)境　出處：《海南大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,隨著我國對(duì)外開放程度的不斷加深和市場經(jīng)濟(jì)的不斷推進(jìn),尤其是在國家"一帶一路"戰(zhàn)略背景下,越來越多的海外華人華僑、港澳臺(tái)同胞選擇回國創(chuàng)業(yè)。因此,為了吸引海外華商到本地區(qū)投資興業(yè),從而促進(jìn)本地的經(jīng)濟(jì)發(fā)展,各級(jí)地方政府紛紛出臺(tái)了一系列新的針對(duì)僑資企業(yè)的政策措施。當(dāng)前,海南正處在全面建成小康社會(huì)和早日完成國際旅游島建設(shè)目標(biāo)攻堅(jiān)克難的關(guān)鍵時(shí)期,吸引更多的資本和技術(shù)進(jìn)入海南有利于這兩大目標(biāo)的早日實(shí)現(xiàn)。海南作為我國的著名僑鄉(xiāng),且臨近東南亞,為此發(fā)揮地緣、血緣和文化優(yōu)勢(shì),吸引更多的華人、華僑來海南創(chuàng)辦企業(yè)無疑對(duì)海南創(chuàng)業(yè)活動(dòng)和經(jīng)濟(jì)發(fā)展都有重要的現(xiàn)實(shí)意義。然而,能否吸引僑資企業(yè)落戶海南,還取決于海南的創(chuàng)業(yè)環(huán)境的優(yōu)劣程度。國內(nèi)外的研究提出,一個(gè)地方創(chuàng)業(yè)活動(dòng)是否活躍,主要依賴于當(dāng)?shù)氐膭?chuàng)業(yè)環(huán)境。然而,當(dāng)前學(xué)術(shù)界對(duì)海南創(chuàng)業(yè)環(huán)境的研究仍存在系統(tǒng)性不足,海外華人華商對(duì)海南的創(chuàng)業(yè)環(huán)境存在顧慮�；诖�,本文試圖通過對(duì)海南省的創(chuàng)業(yè)環(huán)境進(jìn)行全方位研究評(píng)價(jià),找出問題,旨在完善海南的創(chuàng)業(yè)環(huán)境提出改進(jìn)措施,是本文的主要研究目的。本文在前人研究的基礎(chǔ)上,決定采用Kostova提出的三因素國家制度模型來對(duì)海南省創(chuàng)業(yè)的制度環(huán)境進(jìn)行研究,因?yàn)檠芯縿?chuàng)業(yè)的制度環(huán)境比籠統(tǒng)的研究創(chuàng)業(yè)環(huán)境從而提出的建議更加具有操作性。與此同時(shí),本文還將結(jié)合營銷學(xué)中顧客滿意度理論,并從中提取出區(qū)域形象、創(chuàng)業(yè)者預(yù)期兩個(gè)一級(jí)指標(biāo)來豐富海南省創(chuàng)業(yè)制度環(huán)境滿意度評(píng)價(jià)指標(biāo)體系,以期全面準(zhǔn)確地反映出海南省創(chuàng)業(yè)制度環(huán)境滿意度現(xiàn)狀是本文的主要研究思路。本文以海南省僑資企業(yè)創(chuàng)業(yè)者為實(shí)證研究對(duì)象,深入�？�、萬寧、文昌等地的僑資企業(yè)對(duì)創(chuàng)業(yè)者進(jìn)行問卷調(diào)查。整個(gè)調(diào)研期間一共回收80份有效問卷,在統(tǒng)計(jì)分析問卷數(shù)據(jù)的基礎(chǔ)上,分別確定各個(gè)層級(jí)的指標(biāo)權(quán)重,通過運(yùn)用二級(jí)模糊綜合評(píng)價(jià)法,計(jì)算出僑資企業(yè)創(chuàng)業(yè)者對(duì)海南省創(chuàng)業(yè)制度環(huán)境的滿意度分值。研究結(jié)果表明,僑資企業(yè)創(chuàng)業(yè)者對(duì)海南省創(chuàng)業(yè)制度環(huán)境基本滿意,但滿意度較低。在5個(gè)一級(jí)指標(biāo)中,得分最高的是創(chuàng)業(yè)者預(yù)期,其次分別為區(qū)域形象、認(rèn)知維度、規(guī)制維度和規(guī)范維度。此外,本文還專門計(jì)算出了規(guī)制、認(rèn)知和規(guī)范維度的二級(jí)指標(biāo)的相對(duì)滿意度分值,并就其進(jìn)行了深入的分析,找出了海南省創(chuàng)業(yè)制度環(huán)境的薄弱環(huán)節(jié),并針對(duì)這不足之處提出了有針對(duì)性的建議措施。
[Abstract]:In recent years, with the deepening of China's opening to the outside world and the continuous promotion of the market economy, especially in the context of the country's "Belt and Road" strategy, more and more overseas Chinese and compatriots from Hong Kong, Macao and Taiwan have chosen to return to China to start their own businesses. In order to attract overseas Chinese businessmen to invest in the region and to promote local economic development, local governments at all levels have introduced a series of new policies and measures aimed at overseas Chinese enterprises. At present, Hainan is in a critical period of building a well-to-do society in an all-round way and completing the goal of building an international tourist island at an early date. Attracting more capital and technology to Hainan is conducive to the early realization of these two goals. Hainan is a famous hometown of overseas Chinese in China. And it is close to Southeast Asia, thus exerting its geographical, consanguineous and cultural advantages to attract more Chinese. There is no doubt that overseas Chinese coming to Hainan to set up enterprises have important practical significance for Hainan's entrepreneurial activities and economic development. Whether or not to attract overseas Chinese enterprises to settle in Hainan also depends on the level of the entrepreneurial environment in Hainan. Studies at home and abroad suggest that whether a local entrepreneurial activity is active or not depends mainly on the local entrepreneurial environment. The current academic research on Hainan's entrepreneurial environment is still systematic, and overseas Chinese Chinese businessmen have concerns about Hainan's entrepreneurial environment. Based on this, this paper attempts to find out the problems by conducting a comprehensive study and evaluation of Hainan's entrepreneurial environment. The aim of this paper is to improve the entrepreneurial environment in Hainan, which is the main purpose of this paper. On the basis of previous studies, this paper decides to adopt the three-factor national institutional model proposed by Kostova to study the institutional environment of entrepreneurship in Hainan Province. Because the institutional environment of entrepreneurship research is more operable than the general research on entrepreneurial environment. At the same time, this paper will combine with the theory of customer satisfaction in marketing, and extract the regional image from it. Entrepreneurs expect two first-level indicators to enrich the evaluation index system of environmental satisfaction in Hainan's entrepreneurship system. In order to comprehensively and accurately reflect the current situation of environmental satisfaction of Hainan entrepreneurial system is the main research ideas of this paper. This paper takes the entrepreneurs of Hainan Province overseas Chinese enterprises as the empirical research object, goes deep into Haikou, Wan Ning, Overseas Chinese enterprises in Wenchang and other places conducted a questionnaire survey on entrepreneurs. 80 valid questionnaires were collected during the whole investigation period. Based on the statistical analysis of questionnaire data, the index weights of each level were determined respectively. By using the two-level fuzzy comprehensive evaluation method, the satisfaction score of entrepreneurs in overseas Chinese enterprises to the entrepreneurial system environment in Hainan Province is calculated. The results show that the entrepreneurs of overseas Chinese enterprises are basically satisfied with the entrepreneurial system environment in Hainan Province. But the satisfaction degree is low. Among the five first-level indexes, entrepreneurs' expectation is the highest, followed by regional image, cognitive dimension, regulatory dimension and normative dimension. In addition, this paper also calculates the regulation. This paper analyzes the relative satisfaction score of the secondary index of cognition and norm, finds out the weak link of the entrepreneurial system environment in Hainan Province, and puts forward some suggestions for this deficiency.
【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F279.27

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