本文選題：大學(xué)生　切入點(diǎn)：物質(zhì)主義　出處：《應(yīng)用心理學(xué)》2017年01期

【摘要】：采用物質(zhì)主義價(jià)值觀量表、沖動(dòng)性購(gòu)買(mǎi)行為量表以及金錢(qián)態(tài)度量表對(duì)720名大學(xué)生進(jìn)行調(diào)查,考察了物質(zhì)主義價(jià)值觀(包括以財(cái)物定義成功和以獲取財(cái)物為中心)與大學(xué)生沖動(dòng)性購(gòu)買(mǎi)行為的關(guān)系,以及金錢(qián)態(tài)度在其中的中介作用。結(jié)果發(fā)現(xiàn):(1)金錢(qián)態(tài)度與以財(cái)物定義成功、以獲取財(cái)物為中心、沖動(dòng)性購(gòu)買(mǎi)行為呈正相關(guān),沖動(dòng)性購(gòu)買(mǎi)行為與以財(cái)物定義成功、以獲取財(cái)物為中心呈正相關(guān);(2)金錢(qián)態(tài)度分別在大學(xué)生以財(cái)物定義成功與沖動(dòng)性購(gòu)買(mǎi)行為、以獲取財(cái)物為中心與沖動(dòng)性購(gòu)買(mǎi)行為之間的關(guān)系中起著部分中介作用。
[Abstract]:Using materialistic values scale, impulsive purchase behavior scale and money attitude scale, 720 college students were investigated. This paper examines the relationship between materialistic values (including the definition of property success and the acquisition of property as the center) and impulsive buying behavior of college students. The results show that the monetary attitude is positively correlated with the definition of success and the acquisition of property, while the impulsive purchase behavior is positively correlated with the definition of success in terms of property, and the behavior of impulsive purchase is positively correlated with the definition of success in terms of property. Money attitude plays an intermediary role in defining the relationship between successful and impulsive purchase behavior and the relationship between the acquisition of property and impulsive purchase behavior.
【作者單位】： 廣東省高等學(xué)校師資培訓(xùn)中心;廣州大學(xué)教育學(xué)院;華南師范大學(xué)心理學(xué)院/心理應(yīng)用研究中心;
【分類號(hào)】：B848.3

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