【摘要】：露天流動(dòng)商販經(jīng)營(yíng)有著自身的特定性與特殊性,可謂利弊參半、優(yōu)缺點(diǎn)共存。由于露天流動(dòng)商販與普通百姓的消費(fèi)關(guān)系密切,他們既是消費(fèi)者關(guān)注的焦點(diǎn)群體,也是投訴的熱點(diǎn)群體,更是社會(huì)管理的重點(diǎn)難點(diǎn)群體,其經(jīng)營(yíng)行為對(duì)百姓產(chǎn)生重大影響,并直接決定消費(fèi)者購(gòu)物意向。研究流動(dòng)商販經(jīng)營(yíng)內(nèi)容與行為特征有利于消費(fèi)市場(chǎng)的規(guī)范與管理,并對(duì)促進(jìn)消費(fèi)者健康消費(fèi)、推動(dòng)社會(huì)經(jīng)濟(jì)發(fā)展產(chǎn)生積極作用。
[Abstract]:Open-air mobile vendors have their own specificity and particularity, can be described as mixed advantages and disadvantages, advantages and disadvantages co-exist. Because of the close relationship between open-air mobile vendors and ordinary people's consumption, they are not only the focus group of consumer concern, but also the hot group of complaints, and also the key and difficult groups of social management, and their management behavior has a great impact on the common people. And direct decision consumer shopping intention. The research on the content and behavior characteristics of mobile vendors is beneficial to the regulation and management of the consumer market, and has a positive effect on promoting the healthy consumption of consumers and promoting the development of social economy.
【作者單位】： 廣州商學(xué)院電子商務(wù)管理學(xué)院;
【基金】：廣東省特色重點(diǎn)學(xué)科“廣州商學(xué)院電子商務(wù)”建議項(xiàng)目(項(xiàng)目編號(hào)TSZDXK201601)
【分類號(hào)】：C913.3

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1 楊釗;蔣山花;孟飛;;城市化進(jìn)程中流動(dòng)商販群體面臨的困境分析[J];學(xué)理論;2013年30期

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