【摘要】：微博女性"大V"形象的傳遞不僅受用戶差異,包括性別、使用目的與行為特征的解讀影響,而且被政治、社會、經(jīng)濟、文化等深層解構(gòu)。建構(gòu)獨立意志的女性"大V"形象,需提升女性"大V"性別意識、破除微博用戶刻板印象以及由第三方機構(gòu)及時監(jiān)測社會性別狀況。
[Abstract]:The transmission of "Big V" image of Weibo women is not only influenced by user differences, including gender, use purpose and behavior characteristics, but also deconstructed deeply by politics, society, economy, culture and so on. In order to construct the "big V" image of women with independent will, it is necessary to promote the female "big V" gender consciousness, break down the stereotype of Weibo users and monitor the gender status of the society by a third party organization in a timely manner.
【作者單位】： 南京師范大學(xué)輿情與危機管理研究所;江南大學(xué)機械工程學(xué)院;
【基金】：國家社會科學(xué)基金項目“新浪‘大V’傳播行為與失范應(yīng)對研究”(批準號:14BXW029)的階段性成果
【分類號】：C913.68;G206
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本文編號：2451264