【摘要】：在可持續(xù)消費(fèi)的推廣過程中,既有的政策依賴制度規(guī)范、經(jīng)濟(jì)刺激、觀念教育等路徑,取得了一定成效,但是政策紅利逐漸達(dá)到瓶頸。從基礎(chǔ)設(shè)施的視角來看,供給端作為提供資源和規(guī)則的結(jié)構(gòu)對(duì)于消費(fèi)者具有制約作用。通過分析"2015年特大城市居民生活狀況調(diào)查"數(shù)據(jù)可以發(fā)現(xiàn),都市中間階層在不同領(lǐng)域的可持續(xù)消費(fèi)傾向并不一致,這既與中間階層本身的消費(fèi)偏好和動(dòng)機(jī)有關(guān),也與不同可持續(xù)消費(fèi)實(shí)踐的特征有關(guān)。無論是垃圾分類還是綠色食品消費(fèi),基礎(chǔ)設(shè)施和時(shí)間/生活節(jié)奏的影響都是顯著的,但是階層對(duì)于垃圾分類的影響不顯著;可持續(xù)消費(fèi)態(tài)度對(duì)于中低階層可持續(xù)消費(fèi)實(shí)踐的影響顯著,但對(duì)于中間階層的影響不顯著。因此,應(yīng)將政策范式從強(qiáng)調(diào)"教育"和"補(bǔ)貼"轉(zhuǎn)變?yōu)閺?qiáng)調(diào)"供給",從整體上規(guī)劃和完善基礎(chǔ)設(shè)施,提供居民綠色出行和垃圾分類的多種便利條件,從而激勵(lì)消費(fèi)者轉(zhuǎn)向可持續(xù)消費(fèi)。
[Abstract]:In the process of promoting sustainable consumption, the existing policies depend on institutional norms, economic stimulus, concept education and so on, which have achieved certain results, but the policy dividend has gradually reached the bottleneck. From the infrastructure point of view, the supply side as the structure of providing resources and rules has a restrictive effect on consumers. Through the analysis of the data from the Survey of the living conditions of megalopolis in 2015, it can be found that the urban middle class does not have a consistent trend towards sustainable consumption in different fields, which is related to the consumption preference and motivation of the middle class itself. It is also related to the characteristics of different sustainable consumption practices. Whether garbage classification or green food consumption, infrastructure and time / life rhythm of the impact is significant, but the impact of social strata on garbage classification is not significant; The influence of sustainable consumption attitude on the sustainable consumption practice of middle and middle class is significant, but not on middle class. Therefore, the policy paradigm should be shifted from emphasis on "education" and "subsidies" to emphasis on "supply", overall planning and improvement of infrastructure, and provision of a variety of facilities for green travel and garbage separation, Thus, consumers are encouraged to move towards sustainable consumption.
【作者單位】： 中國社會(huì)科學(xué)院社會(huì)學(xué)研究所;
【分類號(hào)】：C912.81;C913.3

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