【摘要】：建號于1925年的"義順"商號發(fā)展歷程表明,老字號企業(yè)商道形成的過程也是老字號集體記憶內(nèi)容的建構(gòu)過程。老字號企業(yè)的集體記憶,既在社會(huì)環(huán)境中創(chuàng)造集體認(rèn)同感,連接過去獲得老字號商道的傳承,又在群體的框架中去創(chuàng)新,重新建構(gòu)老字號商道的時(shí)代性。老字號的商道傳承,可以用集體記憶的時(shí)間機(jī)制實(shí)現(xiàn)商道的代際傳遞,用集體記憶的空間機(jī)制實(shí)現(xiàn)商道影響力的擴(kuò)大,用集體記憶的升華機(jī)制實(shí)現(xiàn)商道從言行到制度、從制度到文化的轉(zhuǎn)化,用集體記憶的強(qiáng)化機(jī)制不斷重復(fù)商道,使得商道在實(shí)踐中穩(wěn)定延續(xù)和發(fā)展。
[Abstract]:The development course of "Yishun" business in 1925 shows that the forming process of the business path of the old famous enterprises is also the construction process of the collective memory of the old brands. The collective memory of the old enterprises not only creates the collective identity in the social environment, connects with the past to obtain the inheritance of the old brands, but also innovates in the framework of the group, and reconstructs the epochal character of the old brands. The time-mechanism of collective memory can be used to realize the intergenerational transmission of commerce and Taoism, the spatial mechanism of collective memory to expand the influence of commerce and Tao, and the sublimation mechanism of collective memory to realize the commercial Tao from words and deeds to systems. From the system to the cultural transformation, the reinforcement mechanism of collective memory is used to constantly repeat the commercial way, which makes the commercial way continue and develop steadily in practice.
【作者單位】： 蘭州大學(xué);紐卡斯?fàn)柎髮W(xué);
【基金】：蘭州大學(xué)“中央高�；究蒲袠I(yè)務(wù)費(fèi)專項(xiàng)資金”自由探索項(xiàng)目《改革開放以來城鎮(zhèn)居民消費(fèi)觀念的變遷研究》(批準(zhǔn)號:15LZUJBWZY152)階段性成果
【分類號】：C912.6

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