我國(guó)門(mén)戶(hù)網(wǎng)站“女性博客群”研究
發(fā)布時(shí)間：2018-10-29 19:53
【摘要】：QQ群、論壇群、博客群的不斷增多,預(yù)示著網(wǎng)民們迎來(lái)了網(wǎng)絡(luò)“群聚”時(shí)代。隨著女性博客數(shù)量與日俱增,女性博客也正步入其中。以女性博客為基礎(chǔ)構(gòu)建而成的女性博客群不斷涌現(xiàn),其社會(huì)效益和經(jīng)濟(jì)效益不容忽視。 博客群是指由不同博客之間鏈接、引用、評(píng)論、留言所形成的一個(gè)復(fù)雜的網(wǎng)絡(luò),是社會(huì)網(wǎng)絡(luò)新的表現(xiàn)形式。女性博客群是眾多博客群中的一種。關(guān)于女性博客群,目前學(xué)術(shù)界和業(yè)界都沒(méi)有對(duì)它做出明確的界定,一般而言,女性博客群是指以女性博主之博客為主體的博客網(wǎng)站或頻道。女性博客群可分為兩類(lèi)：獨(dú)立網(wǎng)站式女性博客群與子頻道式女性博客群。目前我國(guó)的女性博客群基本都屬于子頻道式女性博客群。女性博客群是典型的商業(yè)網(wǎng)絡(luò)分眾媒體,兼具商業(yè)門(mén)戶(hù)網(wǎng)站和個(gè)人媒體的特點(diǎn),成為了介于兩者之間的一個(gè)載體。 本文試圖在傳播學(xué)與女性學(xué)的理論框架下對(duì)女性博客群這一個(gè)特殊的媒體進(jìn)行跨學(xué)科研究,研究?jī)?nèi)容主要包括我國(guó)門(mén)戶(hù)網(wǎng)站女性博客群的現(xiàn)狀、傳播特性、傳播內(nèi)容特性,問(wèn)題與發(fā)展,分析女性博客群這一媒體的特殊性與普遍性。 通過(guò)研究發(fā)現(xiàn),女性博客群在傳播功能上,具有信息傳播,虛擬社區(qū)服務(wù),滿(mǎn)足用戶(hù)的自我表達(dá)需求,引導(dǎo)消費(fèi),信息集成,溝通協(xié)調(diào),網(wǎng)絡(luò)輿論引導(dǎo),構(gòu)建性別意識(shí)等功能。同時(shí)在傳播特點(diǎn)上,它有載體的雙重屬性,傳播內(nèi)容的雙發(fā)布與分眾性,傳播主體之間的非關(guān)聯(lián)性,目標(biāo)受眾的特定性,傳播效果的復(fù)雜性等特點(diǎn),對(duì)女性博客群的傳播學(xué)梳理,印證了該傳播載體是網(wǎng)絡(luò)媒體市場(chǎng)細(xì)分和受眾選擇的共同結(jié)果。 目前國(guó)內(nèi)的女性博客群發(fā)展面臨著不溫不火、夾縫求生的局面。為探求個(gè)中緣由,本文用內(nèi)容分析法研究了我國(guó)新浪、網(wǎng)易、搜狐門(mén)戶(hù)網(wǎng)站下的三大女性博客群的傳播內(nèi)容,探析了其中的性別形象構(gòu)建,以及傳播內(nèi)容的特點(diǎn)與意義等。研究發(fā)現(xiàn)：女性博客群傳播內(nèi)容的“女性氣質(zhì)”表現(xiàn)強(qiáng)烈,圖片與博文的性別形象構(gòu)建較為刻板,傳播內(nèi)容更新速度慢、同質(zhì)化嚴(yán)重,消費(fèi)主義傾向明顯等。 在傳播學(xué)解構(gòu)和內(nèi)容分析的基礎(chǔ)上,求證了以下問(wèn)題：女性博客群并不能如實(shí)再現(xiàn)女性：女性博主與女性博客群之間的關(guān)系并未能形成良性互動(dòng)；我國(guó)門(mén)戶(hù)網(wǎng)站下的女性博客群夾縫求生。以上這些問(wèn)題是由背后更深層次的矛盾環(huán)環(huán)相扣而成,網(wǎng)站背后復(fù)雜的權(quán)力關(guān)系更是眾多矛盾的焦點(diǎn),目前其發(fā)展遇到了瓶頸,要想成為真正意義上的女性博客群還有很大的發(fā)展空間。資本對(duì)于女性博客群權(quán)力的控制是限制女性博客群的發(fā)展的癥結(jié)所在。 總而言之,女性博客群作為一種新型女性媒體,其傳播意義和社會(huì)影響與日俱增,終會(huì)在技術(shù)與理論發(fā)展的雙引擎作用下,發(fā)展得更為健康與完善。
[Abstract]:The increasing number of QQ groups, forum groups and blog groups heralds the age of internet agglomeration. With the increasing number of female blogs, female blogs are also stepping into them. The social and economic benefits of female blogs are not to be ignored. Blog group refers to a complex network formed by links, citations, comments and messages between different blogs, which is a new form of social network. Female blog group is one of the many blog groups. At present, there is no clear definition of female blog group in academia and industry. Generally speaking, female blog group refers to the blog website or channel with female blogger as the main body. Women blogs can be divided into two categories: independent website type female blog group and subchannel type female blog group. At present, the female blog groups in our country basically belong to the sub-channel type female blog groups. Female blog group is a typical commercial network focus media, which has the characteristics of both business portal and personal media, and has become a carrier between the two. This article attempts to carry on the interdisciplinary research to the female blog group this special media under the theory frame of the communication and the feminine study, the research content mainly includes the present situation, the dissemination characteristic, the dissemination content characteristic of the female blog group of our country portal website. Problem and development, analyze the particularity and universality of female blog group. Through the research, it is found that the female blog group has the functions of information dissemination, virtual community service, satisfying users' self-expression needs, guiding consumption, information integration, communication coordination, network public opinion guidance, building gender awareness and so on. At the same time, in terms of communication characteristics, it has the dual attributes of carrier, the dual distribution and diversity of communication content, the non-relevance of the main body of communication, the specificity of the target audience, the complexity of the communication effect, etc. Combing the communication of the female blog group confirms that the carrier is the common result of the network media market segmentation and audience selection. At present, the development of female blog groups in China is faced with the situation of survival. In order to find out the reason, this paper uses the content analysis method to study the communication content of the three female blog groups under the portal of Sina, NetEase and Sohu in China, and probes into the construction of the gender image, the characteristics and significance of the communication content, etc. It is found that the "femininity" of the content transmitted by the female blog group is strong, the gender image of pictures and blog posts is stereotyped, the content of communication is updating slowly, the homogeneity is serious, and the tendency of consumerism is obvious, etc. On the basis of deconstruction and content analysis of communication, the following problems are proved: female bloggers can not reproduce women truthfully: the relationship between female bloggers and female bloggers does not form positive interaction; Our country portal website under the female blog group to seek survival. These problems are linked by the deeper contradictions behind the website, and the complex power relationship behind the website is the focus of many contradictions. At present, the development of these problems has met with bottlenecks. There is still a lot of room for development to become a true female blogger. The capital controls the power of female blog group is the crux of restricting the development of female blog group. In a word, as a new type of female media, female blog group will develop more healthily and consummated under the double engine of technology and theory development, its communication significance and social influence are increasing day by day.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：C913.68;G206.2
[Abstract]:The increasing number of QQ groups, forum groups and blog groups heralds the age of internet agglomeration. With the increasing number of female blogs, female blogs are also stepping into them. The social and economic benefits of female blogs are not to be ignored. Blog group refers to a complex network formed by links, citations, comments and messages between different blogs, which is a new form of social network. Female blog group is one of the many blog groups. At present, there is no clear definition of female blog group in academia and industry. Generally speaking, female blog group refers to the blog website or channel with female blogger as the main body. Women blogs can be divided into two categories: independent website type female blog group and subchannel type female blog group. At present, the female blog groups in our country basically belong to the sub-channel type female blog groups. Female blog group is a typical commercial network focus media, which has the characteristics of both business portal and personal media, and has become a carrier between the two. This article attempts to carry on the interdisciplinary research to the female blog group this special media under the theory frame of the communication and the feminine study, the research content mainly includes the present situation, the dissemination characteristic, the dissemination content characteristic of the female blog group of our country portal website. Problem and development, analyze the particularity and universality of female blog group. Through the research, it is found that the female blog group has the functions of information dissemination, virtual community service, satisfying users' self-expression needs, guiding consumption, information integration, communication coordination, network public opinion guidance, building gender awareness and so on. At the same time, in terms of communication characteristics, it has the dual attributes of carrier, the dual distribution and diversity of communication content, the non-relevance of the main body of communication, the specificity of the target audience, the complexity of the communication effect, etc. Combing the communication of the female blog group confirms that the carrier is the common result of the network media market segmentation and audience selection. At present, the development of female blog groups in China is faced with the situation of survival. In order to find out the reason, this paper uses the content analysis method to study the communication content of the three female blog groups under the portal of Sina, NetEase and Sohu in China, and probes into the construction of the gender image, the characteristics and significance of the communication content, etc. It is found that the "femininity" of the content transmitted by the female blog group is strong, the gender image of pictures and blog posts is stereotyped, the content of communication is updating slowly, the homogeneity is serious, and the tendency of consumerism is obvious, etc. On the basis of deconstruction and content analysis of communication, the following problems are proved: female bloggers can not reproduce women truthfully: the relationship between female bloggers and female bloggers does not form positive interaction; Our country portal website under the female blog group to seek survival. These problems are linked by the deeper contradictions behind the website, and the complex power relationship behind the website is the focus of many contradictions. At present, the development of these problems has met with bottlenecks. There is still a lot of room for development to become a true female blogger. The capital controls the power of female blog group is the crux of restricting the development of female blog group. In a word, as a new type of female media, female blog group will develop more healthily and consummated under the double engine of technology and theory development, its communication significance and social influence are increasing day by day.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：C913.68;G206.2
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