汽車類垂直社會化網(wǎng)絡(luò)社區(qū)研究
發(fā)布時間：2018-08-28 15:05
【摘要】：隨著人人網(wǎng)、開心網(wǎng)、聚友Myspace、51.com等綜合性SNS社區(qū)的涌現(xiàn)和發(fā)展,社會人更需求的是精準(zhǔn)垂直細(xì)而專的SNS。拿人人網(wǎng)舉例,筆者通過調(diào)研發(fā)現(xiàn)有相當(dāng)一部分用戶以前經(jīng)常去人人網(wǎng),但時間久了進(jìn)去感覺找不到自己的現(xiàn)實(shí)中的生活圈,更多的是找老同學(xué)、大學(xué)同學(xué)。筆者認(rèn)為更需要一個與社會人工作或所在行業(yè)相關(guān)的SNS社區(qū),比如針對某一個地區(qū)、某一個職業(yè)、某一類行業(yè)開展。 融入SNS社交服務(wù)的汽車類垂直社區(qū)的概念在社區(qū)發(fā)展歷程中得到價值突顯,在為這些有強(qiáng)烈的表達(dá)和交流的需要、懷有濃厚興趣的深度汽車用戶建立了一個交流的平臺和人際圈的同時,使得線下的真實(shí)車主、準(zhǔn)車主、汽車從業(yè)和汽車愛好者的人際網(wǎng)絡(luò)被復(fù)制到了線上。以人為中心趨勢,強(qiáng)調(diào)溝通和較高頻率的人際互動,形成基于車型的維度以及認(rèn)識有共同愛好的車友的機(jī)會的用戶聚合社區(qū)發(fā)展模式,構(gòu)建用戶群體之間真實(shí)的人際關(guān)系新型的交互網(wǎng)絡(luò)溝通模式。 本文在提出垂直網(wǎng)絡(luò)社區(qū)的研究背景、意義和方法的基礎(chǔ)上從社會學(xué),心理學(xué)、設(shè)計(jì)學(xué)及相關(guān)領(lǐng)域進(jìn)行了探討。以社會化網(wǎng)絡(luò)作為切入點(diǎn),對網(wǎng)絡(luò)社區(qū)的特點(diǎn)及分類進(jìn)行歸納,對實(shí)踐中涉及的用戶研究方法進(jìn)行研究;將汽車類垂直社區(qū)的特征、現(xiàn)狀以及存在的問題進(jìn)行探討,在這基礎(chǔ)上提出SNS社交服務(wù)融入汽車類垂直社區(qū)的概念,最后一章以垂直門戶網(wǎng)站“易車網(wǎng)”之“i易車”汽車社區(qū)為項(xiàng)目研究并設(shè)計(jì)出服務(wù)于汽車網(wǎng)民、整合SNS和個人空間功能web3.0環(huán)境下的新社區(qū)平臺。
[Abstract]:With the emergence and development of comprehensive SNS communities, such as Renren, Kaixin, Myspace,51.com, etc., what social people need more is the precise vertical, fine and specialized SNS.. Take Renren.com for example, I found that a considerable number of users used to go to Renren before, but after a long time, they felt unable to find their own real life circle, more is to find old classmates, college students. The author thinks that there is more need for a SNS community related to social work or industry, such as a certain area, a certain occupation, a certain type of industry. The concept of a car vertical community integrated into SNS's social services has gained value in the course of community development, giving rise to a strong need for expression and communication. Deep car users with great interest build a communication platform and interpersonal circle, so that offline real owners, would-be car owners, auto industry and car lovers of the interpersonal network is copied online. The people-centered trend, which emphasizes communication and high frequency of interpersonal interaction, forms a model of user community development based on the dimension of the car model and the opportunity to recognize the common interests of the fellow motorist. Build a real interpersonal relationship between user groups a new type of interactive network communication mode. Based on the research background, significance and method of vertical network community, this paper probes into sociology, psychology, design and related fields. Taking the social network as the breakthrough point, this paper summarizes the characteristics and classification of the network community, studies the user research methods involved in the practice, and discusses the characteristics, current situation and existing problems of the vertical community of automobile. On this basis, this paper puts forward the concept of integrating SNS social services into the vertical community of automobiles. In the last chapter, the project of "I changing cars" of the vertical portal website "I changing cars" is studied and designed to serve the automobile netizens. Integration of SNS and personal space features under the web3.0 environment of the new community platform.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：C912.8;J524
本文編號：2209745
[Abstract]:With the emergence and development of comprehensive SNS communities, such as Renren, Kaixin, Myspace,51.com, etc., what social people need more is the precise vertical, fine and specialized SNS.. Take Renren.com for example, I found that a considerable number of users used to go to Renren before, but after a long time, they felt unable to find their own real life circle, more is to find old classmates, college students. The author thinks that there is more need for a SNS community related to social work or industry, such as a certain area, a certain occupation, a certain type of industry. The concept of a car vertical community integrated into SNS's social services has gained value in the course of community development, giving rise to a strong need for expression and communication. Deep car users with great interest build a communication platform and interpersonal circle, so that offline real owners, would-be car owners, auto industry and car lovers of the interpersonal network is copied online. The people-centered trend, which emphasizes communication and high frequency of interpersonal interaction, forms a model of user community development based on the dimension of the car model and the opportunity to recognize the common interests of the fellow motorist. Build a real interpersonal relationship between user groups a new type of interactive network communication mode. Based on the research background, significance and method of vertical network community, this paper probes into sociology, psychology, design and related fields. Taking the social network as the breakthrough point, this paper summarizes the characteristics and classification of the network community, studies the user research methods involved in the practice, and discusses the characteristics, current situation and existing problems of the vertical community of automobile. On this basis, this paper puts forward the concept of integrating SNS social services into the vertical community of automobiles. In the last chapter, the project of "I changing cars" of the vertical portal website "I changing cars" is studied and designed to serve the automobile netizens. Integration of SNS and personal space features under the web3.0 environment of the new community platform.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：C912.8;J524
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前1條
1 張歡;基于策略營銷理論的病毒式營銷研究[D];長安大學(xué);2012年
，本文編號：2209745
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