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社會(huì)文化變遷下的青年楷模媒介形象研究

發(fā)布時(shí)間:2018-08-18 17:59
【摘要】:本文以《中國(guó)青年》1950—2009年的青年楷模報(bào)道為研究對(duì)象,以內(nèi)容分析為主要研究方法,對(duì)中國(guó)青年楷模形象的60年歷史變遷進(jìn)行了梳理與分析,旨在揭示楷模的形象建構(gòu)與社會(huì)歷史背景的具體關(guān)聯(lián),探討影響楷模形象建構(gòu)的主要力量,并進(jìn)一步討論建國(guó)后中國(guó)社會(huì)文化的變遷特點(diǎn)。 研究發(fā)現(xiàn),60年來(lái),《中國(guó)青年》中的青年楷模形象變化十分顯著,本研究從生理形象、地區(qū)形象、政治形象、知識(shí)形象、職業(yè)形象、事跡和價(jià)值觀形象六個(gè)方面描述了青年楷模形象的歷史變遷。結(jié)合不同時(shí)期的政治、經(jīng)濟(jì)、文化等各方面的特點(diǎn)發(fā)現(xiàn),青年楷模媒介形象的變化與當(dāng)時(shí)的社會(huì)文化背景有著十分緊密的勾連。 本文認(rèn)為,青年楷模是社會(huì)建構(gòu)的產(chǎn)物,媒體在這一建構(gòu)過(guò)程中起著至關(guān)重要的作用。本研究引入“場(chǎng)域”概念,將媒介形象建構(gòu)所處的環(huán)境視作一個(gè)場(chǎng)域,對(duì)其中相互角逐的幾支重要力量進(jìn)行了分析。分析發(fā)現(xiàn),我國(guó)60年的青年楷模建構(gòu)中,政治權(quán)力的影響呈現(xiàn)明顯的弱化趨勢(shì),取而代之的是媒體對(duì)受眾注意力重視程度的增加,加上隨著具體社會(huì)歷史背景而不斷變遷的媒體的把關(guān)力和其它作用力,這些力量一起作用于媒介形象的建構(gòu)過(guò)程,一直追求著場(chǎng)域里的新的平衡,并共同造成了青年楷模形象建構(gòu)的歷史變遷。 隨后,本文又更進(jìn)一步發(fā)現(xiàn),建國(guó)以來(lái),中國(guó)的社會(huì)文化也經(jīng)歷了一場(chǎng)深刻的歷史變遷:建國(guó)初期,,中國(guó)的社會(huì)文化一直存在著明顯的政治重心,改革開(kāi)放后,社會(huì)文化政治重心的地位逐漸被經(jīng)濟(jì)重心取代,此外,上世紀(jì)80年代開(kāi)始,中國(guó)的社會(huì)文化也受到后現(xiàn)代思潮的沖擊,社會(huì)價(jià)值取向日益呈現(xiàn)出多元化的特點(diǎn)。
[Abstract]:In this paper, the youth role model report from 1950-2009 is taken as the research object, the content analysis is the main research method, and the 60-year historical change of the Chinese youth role model image is analyzed. The purpose of this paper is to reveal the specific relationship between the image construction of role models and the social and historical background, to explore the main forces that influence the image construction of role models, and to further discuss the changing characteristics of Chinese social culture after the founding of the people's Republic of China. The study found that, over the past 60 years, the image of youth role models in Chinese Youth has changed significantly. This study focuses on physiological image, regional image, political image, knowledge image, professional image, etc. The article describes the historical changes of the model image of youth in six aspects: the deeds and the image of values. Combined with the political, economic and cultural characteristics of different periods, it is found that the change of the image of the youth role model media has a very close connection with the social and cultural background at that time. This paper holds that the youth role model is the product of social construction, in which the media plays a vital role. This paper introduces the concept of "field", regards the environment in which the media image is constructed as a field, and analyzes several important forces which compete with each other. It is found that the influence of political power in the 60 years of our country's youth role model construction shows an obvious weakening trend, which is replaced by the increasing attention of the media to the audience. In addition, with the changing social and historical background, the gatekeepers of the media and other forces act together in the process of constructing the media image, and have been pursuing a new balance in the field. And has caused the youth role model image construction together the historical vicissitude. Subsequently, this paper further finds that since the founding of the people's Republic of China, Chinese social culture has also undergone a profound historical change: in the early years of the founding of the people's Republic of China, there has always been a clear political center of gravity in China's social culture, and after the reform and opening up to the outside world, The position of social cultural and political center of gravity is gradually replaced by the center of economic gravity. In addition, since the 1980s, Chinese social culture has also been impacted by the postmodern trend of thought, and the social value orientation has been increasingly diversified.
【學(xué)位授予單位】:華中科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:G206;C913.5

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