社會(huì)文化變遷下的青年楷模媒介形象研究
[Abstract]:In this paper, the youth role model report from 1950-2009 is taken as the research object, the content analysis is the main research method, and the 60-year historical change of the Chinese youth role model image is analyzed. The purpose of this paper is to reveal the specific relationship between the image construction of role models and the social and historical background, to explore the main forces that influence the image construction of role models, and to further discuss the changing characteristics of Chinese social culture after the founding of the people's Republic of China. The study found that, over the past 60 years, the image of youth role models in Chinese Youth has changed significantly. This study focuses on physiological image, regional image, political image, knowledge image, professional image, etc. The article describes the historical changes of the model image of youth in six aspects: the deeds and the image of values. Combined with the political, economic and cultural characteristics of different periods, it is found that the change of the image of the youth role model media has a very close connection with the social and cultural background at that time. This paper holds that the youth role model is the product of social construction, in which the media plays a vital role. This paper introduces the concept of "field", regards the environment in which the media image is constructed as a field, and analyzes several important forces which compete with each other. It is found that the influence of political power in the 60 years of our country's youth role model construction shows an obvious weakening trend, which is replaced by the increasing attention of the media to the audience. In addition, with the changing social and historical background, the gatekeepers of the media and other forces act together in the process of constructing the media image, and have been pursuing a new balance in the field. And has caused the youth role model image construction together the historical vicissitude. Subsequently, this paper further finds that since the founding of the people's Republic of China, Chinese social culture has also undergone a profound historical change: in the early years of the founding of the people's Republic of China, there has always been a clear political center of gravity in China's social culture, and after the reform and opening up to the outside world, The position of social cultural and political center of gravity is gradually replaced by the center of economic gravity. In addition, since the 1980s, Chinese social culture has also been impacted by the postmodern trend of thought, and the social value orientation has been increasingly diversified.
【學(xué)位授予單位】:華中科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:G206;C913.5
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