【摘要】：文化消費(fèi)作為人們?nèi)粘Ｉ畹闹匾M成部分,具有十分重要的文化和社會(huì)意義。文化消費(fèi)對個(gè)體消費(fèi)者意味著精神享受,對社會(huì)意味著文明、進(jìn)步與和諧。然而目前我國城鎮(zhèn)家庭文化消費(fèi)水平仍然較低,文化消費(fèi)潛力遠(yuǎn)未得到釋放;文化消費(fèi)結(jié)構(gòu)仍然不合理,主要以娛樂、消遣為消費(fèi)目的。 一般認(rèn)為,家庭經(jīng)濟(jì)條件是影響家庭文化消費(fèi)的主要因素,從經(jīng)濟(jì)學(xué)的角度研究文化消費(fèi)的成果也較為豐富。本論文忽略家庭經(jīng)濟(jì)條件這一影響因素,假設(shè)家庭因素(家庭成員的個(gè)體特征,家庭收入)相似的條件下,城市與小城鎮(zhèn)居民家庭文化消費(fèi)是否有差異,如有差異,影響因素(消費(fèi)環(huán)境因素)是怎樣影響到這種差異的,這一問題值得研究。 本論文著眼于陜西關(guān)中地區(qū)的文化消費(fèi)的實(shí)證調(diào)查,了解城鎮(zhèn)居民家庭近幾年來的經(jīng)濟(jì)收入概況,包括文化消費(fèi)在內(nèi)的家庭生活消費(fèi)現(xiàn)狀、消費(fèi)理念、消費(fèi)結(jié)構(gòu)、影響文化消費(fèi)的主要因素、城鎮(zhèn)居民對公共文化活動(dòng)的參與度、對文化活動(dòng)內(nèi)容、設(shè)施、服務(wù)的評價(jià)與期望等諸多方面情況進(jìn)行綜合研究分析,在對其文化消費(fèi)的現(xiàn)狀作出理性的分析的基礎(chǔ)上,針對文化消費(fèi)中所出現(xiàn)的問題,就如何引導(dǎo)正確的文化消費(fèi)等問題進(jìn)行相應(yīng)的探討。 本研究采用定性與定量相結(jié)合的研究方法。采用問卷調(diào)查方法為主,文獻(xiàn)法、個(gè)案訪談法為輔的調(diào)查方法。以陜西關(guān)中地區(qū)寶雞、西安、咸陽市及周邊小城鎮(zhèn)為調(diào)查地,以馬斯洛需求理論、布爾迪厄的社會(huì)區(qū)分論、凡勃倫的炫耀性消費(fèi)理論為理論依據(jù),通過對168個(gè)城鎮(zhèn)家庭的有效問卷調(diào)查和對部分家庭的深入訪談,運(yùn)用SPSS16.0對數(shù)據(jù)進(jìn)行了分析,研究結(jié)果如下: 在家庭文化消費(fèi)水平方面,當(dāng)前城鎮(zhèn)家庭文化消費(fèi)支出在家庭總消費(fèi)中的比例逐年增加,但小城鎮(zhèn)文化消費(fèi)水平從消費(fèi)金額上來看略顯不足;家庭文化消費(fèi)結(jié)構(gòu)方面,城鎮(zhèn)家庭消費(fèi)缺乏合理的文化消費(fèi)結(jié)構(gòu),小城鎮(zhèn)家庭更表現(xiàn)出基本文化消費(fèi)和發(fā)展型文化消費(fèi)投入不足,而享樂型文化消費(fèi)占了文化消費(fèi)的絕大部分;在文化消費(fèi)評價(jià)方面,城市居民家庭對文化消費(fèi)的綜合滿意度明顯高于小城鎮(zhèn)居民家庭。 以上這些差異主要是城市與小城鎮(zhèn)文化消費(fèi)的環(huán)境差異所造成的。目前,小城鎮(zhèn)地區(qū)文化消費(fèi)環(huán)境狀況表現(xiàn)為:文化事業(yè)的受益面仍然沒有拓展開,文化產(chǎn)業(yè)的發(fā)展也沒能完全融入市場體系,不合理的消費(fèi)文化也制約著文化消費(fèi)水平的提高和消費(fèi)結(jié)構(gòu)的優(yōu)化。 為此,應(yīng)該從促進(jìn)城鎮(zhèn)文化產(chǎn)業(yè)與文化事業(yè)的發(fā)展、引導(dǎo)居民正確的文化消費(fèi)理念、加強(qiáng)社會(huì)保障制度建設(shè)等方面改進(jìn),以期提高城鎮(zhèn)文化消費(fèi)水平和優(yōu)化文化消費(fèi)結(jié)構(gòu)。
[Abstract]:Cultural consumption, as an important part of people's daily life, has very important cultural and social significance. Consumption structure is still unreasonable, mainly for entertainment and entertainment purposes.
It is generally believed that family economic conditions are the main factors affecting family cultural consumption, and the fruits of studying cultural consumption from an economic point of view are more abundant. Whether there are differences in cultural consumption, if there are differences, and how the influencing factors (consumption environment factors) affect such differences, it is worth studying.
This paper focuses on the empirical investigation of cultural consumption in Guanzhong area of Shaanxi Province, and understands the general situation of economic income of urban households in recent years, including cultural consumption, the current situation of family life consumption, consumption concept, consumption structure, the main factors affecting cultural consumption, the participation of urban residents in public cultural activities, and cultural activities. The contents, facilities, service evaluation and expectations are comprehensively studied and analyzed. On the basis of rational analysis of the current situation of cultural consumption, the problems in cultural consumption are discussed and how to guide the correct cultural consumption is discussed.
This research adopts the method of combining qualitative and quantitative research. It adopts the method of questionnaire survey, literature review and case interview. It takes Baoji, Xi'an, Xianyang and the surrounding small towns in Guanzhong area of Shaanxi Province as the investigation area, Maslow's demand theory, Bourdieu's social differentiation theory, Van Buren's conspicuous consumption theory. Based on the valid questionnaire survey and in-depth interviews with 168 urban families, SPSS 16.0 is used to analyze the data. The results are as follows:
On the level of family cultural consumption, the proportion of urban household cultural consumption expenditure in total household consumption is increasing year by year, but the level of cultural consumption in small towns is slightly inadequate in terms of consumption amount; on the structure of family cultural consumption, urban household consumption lacks a reasonable cultural consumption structure, and small town households show more basic culture. The investment in cultural consumption is insufficient, while the hedonic consumption accounts for the majority of cultural consumption. In the evaluation of cultural consumption, the comprehensive satisfaction of urban households to cultural consumption is significantly higher than that of small town households.
At present, the cultural consumption environment in small towns and cities is characterized by the fact that the benefits of cultural undertakings have not been expanded, the development of cultural industries has not been fully integrated into the market system, and irrational consumption culture has also restricted the level of cultural consumption. Optimize the structure of consumption and consumption.
In order to improve the level of cultural consumption and optimize the structure of cultural consumption, it is necessary to promote the development of urban cultural industry and cultural undertakings, guide residents to correct cultural consumption concepts and strengthen the construction of social security system.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：C913.1

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