本文選題：時尚網(wǎng)絡紅人 + 消費主義　； 參考：《華中師范大學》2012年碩士論文

【摘要】：我們正在進入一個特征漸趨明顯、形態(tài)漸趨完善的消費社會,這可以從許多方面深切地感受到。逐漸成熟的市場經(jīng)濟,蓬勃發(fā)展的第三產(chǎn)業(yè),富裕而多樣化的商品生產(chǎn),旺盛的消費需求和不斷提高的消費水平,新的消費觀念和模式的興起等,這些都標志著我們正在進入一個新的社會形態(tài),那就是消費社會。而日益壯大的中產(chǎn)階層他們的文化歸屬和精神需求,更是促進了時尚之風在社會的每個角落吹拂。同時網(wǎng)絡的出現(xiàn)和長足發(fā)展對大眾的消費方式產(chǎn)生深刻的影響。而網(wǎng)絡消費更是為各種時尚化的消費欲求,例如“符號消費”,提供了最廣闊和便捷的通道。 時尚網(wǎng)絡紅人就是網(wǎng)絡時代與消費文化造就一個新興的群體,本文從界定時尚網(wǎng)絡紅人的概念入手,分析了社會氛圍、文化需求、媒介支持與市場配合四大背景對時尚網(wǎng)絡紅人現(xiàn)象產(chǎn)生和繁榮的支持。而后對時尚網(wǎng)絡紅人的傳播范式進行一個全面的梳理,通過將時尚網(wǎng)絡紅人的傳播內(nèi)容及傳播途徑進行分析與解讀,闡釋時尚網(wǎng)絡紅人深受女性認可的原因,為文章的論述奠定基礎(chǔ)。在之后的一章中,總結(jié)了紅人影響女性消費的歷程,肯定了時尚網(wǎng)絡紅人促進女性的自我發(fā)展,解析了“紅人秀”與山寨文化融合的契機和現(xiàn)狀,發(fā)現(xiàn)并論述了時尚網(wǎng)絡紅人現(xiàn)象所反映的當代女性自我建構(gòu)與發(fā)展中的矛盾。最后,在結(jié)尾肯定了時尚網(wǎng)絡紅人現(xiàn)象出現(xiàn)所帶了的積極意義。但是,希望女性在關(guān)注外在美,享受生活的同時,也要豐富自己的內(nèi)涵,努力創(chuàng)造生活的意義。在努力適應這個求新求變年代的同時,也不要苛求自己,找回真實自我,做內(nèi)外兼修的新女性。
[Abstract]:We are entering a consumer society whose characteristics are becoming more and more obvious and which can be deeply felt in many ways. Gradually maturing market economy, booming tertiary industry, rich and diversified commodity production, exuberant consumption demand and increasing consumption level, the rise of new consumption concepts and patterns, etc. These are signs that we are entering a new social formation, that is, the consumer society. The growing middle class and their cultural and spiritual needs, but also promoted the fashion wind blowing in every corner of society. At the same time, the emergence and rapid development of the network has a profound impact on the consumption mode of the public. Network consumption provides the widest and convenient channel for all kinds of fashion consumption, such as symbol consumption. The fashion network red person is the network age and the consumption culture creates a new group, this article starts with defining the fashion network red person's concept, has analyzed the social atmosphere, the cultural demand, Media support and market support for the emergence and prosperity of fashion network phenomenon. Then it makes a comprehensive combing of the communication paradigm of fashion network red people, through the analysis and interpretation of the dissemination content and communication way of fashion network red people, explains the reasons why fashion network red people are deeply accepted by women. Lay the foundation for the discussion of the article. In the following chapter, the author summarizes the process of the influence of the red man on the female consumption, affirms the fashion network celebrity to promote the self-development of the female, and analyzes the opportunity and present situation of the fusion of the "Red Man Show" and the Shanzhai culture. This paper finds and discusses the contradiction between self-construction and development of contemporary women reflected in the phenomenon of fashion internet celebrities. Finally, it affirms the positive significance of the phenomenon of fashion internet celebrities at the end. However, it is hoped that women should enrich their connotations and strive to create the meaning of life while paying attention to beauty and enjoying life. While trying to adapt to the new and changing times, do not be strict with yourself, find your true self, and be a new woman both inside and outside.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：C913.9;G206

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