本文選題：多模態(tài)話語 + 視覺符號　； 參考：《杭州電子科技大學(xué)》2013年碩士論文

【摘要】：隨著科技的發(fā)展，圖像、聲音等非語言符號在日常交流和表達(dá)意義中的作用越來越明顯，傳統(tǒng)以語言為中心的話語分析逐漸朝多模態(tài)話語分析發(fā)展。 本文擬從多模態(tài)話語角度研究女性形象問題。從現(xiàn)有文獻(xiàn)看，女性形象研究重點(diǎn)主要是從女性性別意識、氣質(zhì)構(gòu)建、角色特征及價值取向等四個方面，且多用社會學(xué)和傳播學(xué)理論進(jìn)行分析，，從多模態(tài)話語理論角度進(jìn)行女性形象分析的研究成果還不多見。 本文借助多模態(tài)話語理論，以《中國婦女》和《中國青年》雜志封面為研究對象，采用內(nèi)容分析法對改革開放初頭五年（1978-1982）和改革開放30年后的第一個五年（2008-2012）兩個時期封面女性人物形象進(jìn)行視覺分析，具體通過統(tǒng)計(jì)和對比兩個歷史時期女性形象視覺特征的頻次差異，了解女性形象的變化，并從女性形象的變遷挖掘其中所蘊(yùn)含的社會意義。 通過分析，得出以下結(jié)論：1）兩個時期的雜志封面女性與觀看者之間的互動方式不同。首先，改革開放初期，封面女性極少與觀看者對視，是以被觀賞和被敬仰的形象出現(xiàn)；而改革開放30年后，封面女性作為雜志的“代言人”，其形象的塑造基于實(shí)現(xiàn)雜志的商業(yè)目的。她們希望與觀看者建立社會關(guān)系，向觀看者索取認(rèn)可和信賴，與觀看者有了更多互動。其次，兩個時期封面女性社會距離的選擇沒有明顯差異。2）在女性視覺形象方面，改革開放30年后，女性氣質(zhì)有顯著的提升，反映了女性個性的釋放以及大眾審美觀念的變化。此外，女性形象變得更顯著突出，除了利于吸引觀看者眼球，實(shí)現(xiàn)商業(yè)目的之外，也體現(xiàn)了“突出個人”的價值觀念。3）在女性職業(yè)角色方面，女性職業(yè)形象經(jīng)歷了從“工農(nóng)”，“軍人”到“明星”，“商人”和“知識分子”形象的變遷。作為國家主流媒體塑造下的“說話人”，女性職業(yè)角色變化也體現(xiàn)了社會價值觀念從提倡為集體主義奮斗轉(zhuǎn)變?yōu)楣膭钭非髠�人成功。此外，“知識分子”占的比例較大，且人數(shù)的明顯增加也反映了國家對科學(xué)知識的重視。
[Abstract]:With the development of science and technology, the role of non-verbal symbols such as images and sounds in daily communication and expression is becoming more and more obvious. The traditional language-centered discourse analysis is gradually moving towards multi-modal discourse analysis. This paper intends to study the image of women from the perspective of multi-modal discourse. From the existing literature, the focus of the study of female image is mainly from four aspects: female gender consciousness, temperament construction, role characteristics and value orientation, and it is mainly analyzed by sociology and communication theory. There are few researches on female image analysis from the perspective of multimodal discourse theory. With the help of multi-modal discourse theory, this paper focuses on the covers of Chinese Women and Chinese Youth. Using the content analysis method, this paper makes a visual analysis of the female characters on the cover of the first five years of the reform and opening up to the outside world (1978-1982) and the first five years after the reform and opening up to the outside world (2008-2012). Through statistics and comparison of the two historical periods of female image visual characteristics of frequency differences, understand the changes of female images, and explore the social significance of the changes of female images. From the analysis, we can draw the following conclusion: (1) the interaction between the magazine cover women and the viewers in the two periods is different. First of all, in the early years of reform and opening up, the cover women rarely looked up to the viewer, which appeared as the image of being watched and respected; and 30 years after the reform and opening up, the cover women acted as "spokesmen" for the magazine. Its image is based on achieving the magazine's business purpose. They want to establish social relations with the viewer, obtain recognition and trust from the viewer, and have more interaction with the viewer. Secondly, there is no obvious difference in the choice of social distance between the two periods. 2) in the aspect of female visual image, after 30 years of reform and opening up, the female temperament has been significantly improved, which reflects the release of female personality and the change of popular aesthetic concept. In addition, the female image has become more prominent. In addition to attracting the attention of the viewer and achieving business goals, it also reflects the value of "highlighting the individual". 3) in terms of female professional role, the female professional image has experienced from "worker and peasant". The changes of the image of "soldier" to "star", "businessman" and "intellectual". As the "speaker" shaped by the national mainstream media, the change of female professional role also reflects the change of social values from advocating for collectivism to encouraging the pursuit of personal success. In addition, the "intellectuals" account for a large proportion, and the obvious increase in the number also reflects the importance of scientific knowledge.
【學(xué)位授予單位】：杭州電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：H030;C913.68

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