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  本文選題：馴化　切入點：主流意識形態(tài)　出處：《暨南大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：既有認(rèn)知中,粉絲被視作沉迷且不理性的個體,是物質(zhì)消費生活中的江湖之遠,對廟堂之高的主流意識形態(tài)普遍冷漠。而現(xiàn)實語境中,共青團中央等官方機構(gòu)的新媒體平臺可以看到大量TFBOYS粉絲的身影,這是主流意識形態(tài)重奪輿論主動權(quán)的成果,還是粉絲政治潛能的自我覺醒?在以泛政治化內(nèi)核和泛娛樂化表現(xiàn)形式的媒介社會中,本文試圖梳理并歸納主流意識形態(tài)與TFBOYS粉絲從何處發(fā)生了直接交集,又是如何進行互動的。主流意識形態(tài)和粉絲間的直接交集以主流媒體和偶像為媒介。本文分別遴選主流媒體有關(guān)TFBOYS粉絲及其偶像的報道為樣本,通過詮釋包裹理論得出本應(yīng)在同一陣營的偶像和粉絲被塑造出兩極化的媒介形象,且粉絲背負了污名的報道框架,可見這是主流意識形態(tài)重奪輿論主動權(quán)的謀劃。通過網(wǎng)絡(luò)民族志和深度訪談,本文還原出自律的TFBOYS粉絲,他們已不符合亞文化邊緣性、抵抗性和風(fēng)格化的特征,因而主流意識形態(tài)與TFBOYS粉絲之間的互動不能稱之為收編,這便是馴化的成果。馴化借鑒了教育學(xué)概念,用以概括主流意識形態(tài)樹立標(biāo)準(zhǔn)培養(yǎng)順從型粉絲的手段,達到穩(wěn)固指導(dǎo)思想一元的目的。馴化主要由“加冕-挪用”和“污名-包圍”兩條路徑實現(xiàn),前者通過認(rèn)同偶像挪用粉絲的認(rèn)可,后者通過污名粉絲強化權(quán)力的誘惑。本文認(rèn)為,受粉絲情感投入和社會化程度影響的馴化效果難以長久維系,主流意識形態(tài)重視粉絲的群體意識、媒介素養(yǎng)和組織能力并沒有問題,但相比于以馴化培養(yǎng)順從型粉絲,大可發(fā)掘粉絲的政治潛能,孵化粉絲公眾。
[Abstract]:In existing cognition, fans are regarded as addicted and irrational individuals, far away from the rivers and lakes in material consumption life, and generally indifferent to the high mainstream ideology of temples. The new media platform of the Communist Youth League Central Committee and other official organizations can see a large number of TFBOYS fans. Is this the result of the mainstream ideology reclaiming the initiative of public opinion or the self-awakening of the fans' political potential? In the media society with pan-politicized core and pan-entertainment, this paper tries to sort out and conclude where the mainstream ideology and TFBOYS fans have directly intersected. The direct intersection between mainstream ideology and fans is the media of mainstream media and idols. This paper selects the reports of mainstream media about TFBOYS fans and their idols as samples, respectively. Through the interpretation of package theory, it is concluded that the idol and fans who should be in the same camp have been created a polarizing media image, and the fans bear the stigma of the reporting framework. It can be seen that this is the plan of the mainstream ideology to regain the initiative of public opinion. Through the ethnography of the network and in-depth interviews, this paper restores self-disciplined TFBOYS fans, who are no longer in line with the characteristics of subcultural marginalization, resistance and stylization. Therefore, the interaction between mainstream ideology and TFBOYS fans can not be called "collection", which is the result of domestication. Domestication draws lessons from the concept of pedagogy and is used to generalize the means by which mainstream ideology sets up a standard for cultivating compliant fans. To achieve the goal of a solid guiding ideology, domestication is mainly achieved by the two paths of "coronation-misappropriation" and "stigma-encirclement", the former through the identification of idols' misappropriation of fans' approval. In this paper, the author thinks that the domestication effect influenced by the fans' emotional input and social degree is difficult to maintain for a long time, and the mainstream ideology attaches importance to the group consciousness of the fans. Media literacy and organizational ability are not problematic, but rather than domesticating and cultivating compliant fans, they can tap their political potential and incubate the fan public.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C912.6;G206

【參考文獻】

相關(guān)期刊論文 前10條

1 王洪U，

本文編號：1612724